Elizabeth McFadden
Elizabeth McFadden is Founder and CEO of Novella Brandhouse, an award-winning, full-service ad agency. With over 20 years of advertising and branding experience under her belt, Elizabeth brings the expertise, creativity and award-winning strategy of a big-time ad agency to businesses who want to scale. Over a decade ago, she developed a process to help organizations of all sizes find their voice in a crowded market. Taking the brand strategy model used by Fortune 500 companies, she designed a method for smaller companies to develop their brand.
During her career, Elizabeth has successfully positioned small to mid-size businesses in the marketplace by developing brand strategies, engaging copy, and executing marketing and media plans. She's worked with mega-brands like Sprint and Bayer, local favorites like Brookside, plus emerging companies like Union Horse Distilling Co. and FlutterHabit.
Elizabeth consults with both b2b and business-to-consumer clients in industries ranging from commercial development and non-profits to food & beverage and lifestyle brands. At Novella Brandhouse, her role involves leading the brand strategy side of the house in addition to managing the day-to-day operations. She has been featured in The New York Times, the Boston Globe, Chicago Tribune, Kansas City Business Journal, Startland News, and others.
Elizabeth McFadden is Founder and CEO of Novella Brandhouse, an award-winning, full-service ad agency. With over 20 years of advertising and branding experience under her belt, Elizabeth brings the expertise, creativity and award-winning strategy of a big-time ad agency to businesses who want to scale. Over a decade ago, she developed a process to help organizations of all sizes find their voice in a crowded market. Taking the brand strategy model used by Fortune 500 companies, she designed a method for smaller companies to develop their brand.
During her career, Elizabeth has successfully positioned small to mid-size businesses in the marketplace by developing brand strategies, engaging copy, and executing marketing and media plans. She's worked with mega-brands like Sprint and Bayer, local favorites like Brookside, plus emerging companies like Union Horse Distilling Co. and FlutterHabit.
Elizabeth consults with both b2b and business-to-consumer clients in industries ranging from commercial development and non-profits to food & beverage and lifestyle brands. At Novella Brandhouse, her role involves leading the brand strategy side of the house in addition to managing the day-to-day operations. She has been featured in The New York Times, the Boston Globe, Chicago Tribune, Kansas City Business Journal, Startland News, and others.
Branding Strategy Basics
10 Marketing Tips Everyone Should Know
A brand will never be successful without effective marketing. You can have the best product or service in the business, but nobody will know if you don't market yourself. Whether you are scaling to 100 million or starting up and trying to make your first million, these 10 marketing tips are tried and true for any size business owner.
Takeaways:
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Identify your audience. Define them by the numbers, but think of them as...
Launching Your Startup in the Marketplace
Launching a startup can feel like an overwhelming and risky undertaking. Passion drives companies, but without an effective marketing process for launching it, you can feel lost and never make it past the drawing board. These seven strategies will ensure you hit the ground running.
Takeaways:
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Identify your audience. Define them by the numbers, but think of them as people.
Buzz Worth Messaging
"Your brand is what people say about you when you aren't in the room." Remember that and the fact that you have the power to create that story people are talking about. You need beauty (that killer logo you have) and brains. It's essential to pair beautiful brand elements and key messaging that moves your customers to buy so you can scale to $1 million, $10 million and beyond. Your customer wants to know what you are going to do for them. What are their pain points you are...
