Chuck Underwood
pioneer of generational strategies
OH, USChuck Underwood, since the emergence of generational study more than 2 decades ago, has been evaluated by audiences in the USA, Canada, and Europe as the best presenter of generational strategies.
Chuck Underwood:
- One of the Lightning-Bolt Six who created and then popularized the discipline of generational study. More than 3 decades of front-line experience with clients across all industry types.
- Consistently evaluated by audiences as the most accurate, thorough, and entertaining presenter of ALL generational dynamics and strategies in ALL types of business, government, education, and religion. "The Best".
- Gen Z. Millennials. Gen X. Boomers. Silents.
- Author of the most comprehensive book ever published on the subject: America's Generations In The Workplace, Marketplace, And Living Room.
- Star of the first national-television series on the subject, on PBS: "America's Generations With Chuck Underwood".
- Founder/Principal of generational consulting firm The Generational Imperative, Inc.
- Interviewed by NBC Nightly News, NY Times, National Public Radio, Fortune Magazine, and dozens of others.
- Developed the proprietary generational training programs for elite-level executives and board members.
- Formally trained in qualitative research and focus-group moderation, and conducts both qualitative and quantitative studies for major clients.
- Clients include Hewlett-Packard, Procter & Gamble, Macy's, U. S. Military, American Council On Education, National Association of Corporate Directors, V.A. Hospital System, Mental Health Corporations Of America, Radio Advertising Bureau,and hundreds more across all industry types.
Chuck Underwood:
- One of the Lightning-Bolt Six who created and then popularized the discipline of generational study. More than 3 decades of front-line experience with clients across all industry types.
- Consistently evaluated by audiences as the most accurate, thorough, and entertaining presenter of ALL generational dynamics and strategies in ALL types of business, government, education, and religion. "The Best".
- Gen Z. Millennials. Gen X. Boomers. Silents.
- Author of the most comprehensive book ever published on the subject: America's Generations In The Workplace, Marketplace, And Living Room.
- Star of the first national-television series on the subject, on PBS: "America's Generations With Chuck Underwood".
- Founder/Principal of generational consulting firm The Generational Imperative, Inc.
- Interviewed by NBC Nightly News, NY Times, National Public Radio, Fortune Magazine, and dozens of others.
- Developed the proprietary generational training programs for elite-level executives and board members.
- Formally trained in qualitative research and focus-group moderation, and conducts both qualitative and quantitative studies for major clients.
- Clients include Hewlett-Packard, Procter & Gamble, Macy's, U. S. Military, American Council On Education, National Association of Corporate Directors, V.A. Hospital System, Mental Health Corporations Of America, Radio Advertising Bureau,and hundreds more across all industry types.
WHITE MEN
Over the years, have your people been trained and educated about the passage of Women in this country? Yes, I thought so.
How about the passage of Blacks and other minorities? Yes, I thought so.
Have you trained them about the passage of White Men? No no, not the ones upthere at the very TOP with all the money and power.
Instead, have you trained your people about THE BOTTOM 90%?
No, I didn't think so.
How about the passage of Blacks and other minorities? Yes, I thought so.
Have you trained them about the passage of White Men? No no, not the ones upthere at the very TOP with all the money and power.
Instead, have you trained your people about THE BOTTOM 90%?
No, I didn't think so.
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The Inspirational Story Of "America's Generations"
Written audience evaluations coast-to-coast DOCUMENT it:
This is the nation's most acclaimed Inspirational message: the soaring, tears-in-the-eyes, goosebumps-on-the-forearm, yes-yes-yes! keynote for pure, mesmerizing "lift".
One statewide education session requested it during the COVID-19 shutdown purely to give its members a much-needed inspirational message during those hard times.
The Greatest Generation. The...
This is the nation's most acclaimed Inspirational message: the soaring, tears-in-the-eyes, goosebumps-on-the-forearm, yes-yes-yes! keynote for pure, mesmerizing "lift".
One statewide education session requested it during the COVID-19 shutdown purely to give its members a much-needed inspirational message during those hard times.
The Greatest Generation. The...
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Elite Executive Training in Generational Leadership Strategies
This is elite training meant for Executive and Board Retreats and meetings. Very high-level. Original content. High impact on leadership.
"Stunningly useful information."
Washington, DC - national leadership conference of National Association of Corporate Directors
"This is a missing link that connects the Silent Generation's impact on Boomer...
"Stunningly useful information."
Washington, DC - national leadership conference of National Association of Corporate Directors
"This is a missing link that connects the Silent Generation's impact on Boomer...
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Generational Workforce Management Strategies
"I could listen to him all day. This is something that everyone should attend, with 4 generations in the workforce."
New York City - American Association of Advertising Agencies
"I could listen to him all day. I mean... ALL DAY!"
Raleigh, NC - Shelton Leadership Forum
"Quite possibly the greatest presentation I have ever experienced."
Orlando - Veterans Administration Hospitals national leadership conference
New York City - American Association of Advertising Agencies
"I could listen to him all day. I mean... ALL DAY!"
Raleigh, NC - Shelton Leadership Forum
"Quite possibly the greatest presentation I have ever experienced."
Orlando - Veterans Administration Hospitals national leadership conference
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Generational Marketplace Strategies
"He is the best speaker on understanding and marketing to the five generations I've ever heard. Funny, lively, and knows his subject cold."
San Diego - national conference, National Association Of Consumer Shows
"I am blown away. I could have listened all day. Excellent"
St. Petersburg - Florida Public Relations Association annual conference
"I attended his speech in West Hollywood last night. Fannnnnnntastic!"
West...
San Diego - national conference, National Association Of Consumer Shows
"I am blown away. I could have listened all day. Excellent"
St. Petersburg - Florida Public Relations Association annual conference
"I attended his speech in West Hollywood last night. Fannnnnnntastic!"
West...
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Generational Education Strategies
"Chuck was fantastic, had our group entranced, and received a standing ovation".
Pennsylvania School Board Association annual conference; attendance: 700
"Chuck, you were a major hit. Thank you! Lots of positive comments; and importantly for me, much of the positive feedback is from faculty. Lots to think about."
Christine Johnson, PhD, Chancellor - Community Colleges Of Spokane
Pennsylvania School Board Association annual conference; attendance: 700
"Chuck, you were a major hit. Thank you! Lots of positive comments; and importantly for me, much of the positive feedback is from faculty. Lots to think about."
Christine Johnson, PhD, Chancellor - Community Colleges Of Spokane
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Resilience: Specific To Each Generation
"Quite possibly the greatest presentation I have ever experienced."
Orlando - National Leadership Institute - Veterans Healythcare Administration
"The best speaker I have ever heard, and I listen to speakers every day."
Chicago - National Association of Corporate Directors
Resilience first became a hot training topic with America's military troops who were and are serving in our War Against Terrorrism, and so Chuck pioneered...
Orlando - National Leadership Institute - Veterans Healythcare Administration
"The best speaker I have ever heard, and I listen to speakers every day."
Chicago - National Association of Corporate Directors
Resilience first became a hot training topic with America's military troops who were and are serving in our War Against Terrorrism, and so Chuck pioneered...
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Pure Entertainment for Town Halls And Others: "America's Generations"
"The Best Town Hall Ever!"
"The Best Town Hall Ever!"
"The Best Town Hall Ever!"
(etc. etc. etc.)
This is the constant evaluation from every single Town Hall audience that has ever experienced this celebrated speaker and his electrifying presentation.
Unlike most Town Hall speakers, who talk about politicians, or themselves, or swimming with turtles, Chuck Underwood's world-class...
"The Best Town Hall Ever!"
"The Best Town Hall Ever!"
(etc. etc. etc.)
This is the constant evaluation from every single Town Hall audience that has ever experienced this celebrated speaker and his electrifying presentation.
Unlike most Town Hall speakers, who talk about politicians, or themselves, or swimming with turtles, Chuck Underwood's world-class...
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Generational Health Care Strategies
"Quite possibly the greatest presentation I have ever experienced."
Orlando - V.A. Hospitals' national healthcare leadership institute
"Stunning. We'll be talking about this one for a long time."
Washington, DC - national leadership conference
National Association of Corporate Directors
"I have read much on...
Orlando - V.A. Hospitals' national healthcare leadership institute
"Stunning. We'll be talking about this one for a long time."
Washington, DC - national leadership conference
National Association of Corporate Directors
"I have read much on...
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Generational Behavioral Health Care Strategies
Chuck Underwood pioneered the first training program for behavioral health clinicians in Generational Behavioral Health Care Strategies, and the formal evaluations of the training are over-the-top JUBILANT.
"I have been able to help my nursing staff reduce the number of aggressive behaviors in our patients by almost 75% just remembering what I have taught them based upon Chuck's training."
Karen Wall - MA, RN-BC, LMFT, Behavior...
"I have been able to help my nursing staff reduce the number of aggressive behaviors in our patients by almost 75% just remembering what I have taught them based upon Chuck's training."
Karen Wall - MA, RN-BC, LMFT, Behavior...
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The Generational Leadership Of America
- "Stunning."
- "Highest-evaluated speech in NACD history."
- "I must say, I was blown away, as was everyone else who heard him."
- "We'll be talking about this one for a long time."
- "The best speaker I have ever heard, and I listen to speakers every day."
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Generational Fundraising and Development Strategies
"I am rarely speechless, but that is how I feel after listening to Chuck's presentations. I am grateful to him for making our Development Conference such a topnotch professional experience."
Indianapolis - statewide fundraising conference for Indiana's public broadcasting stations
"This wasn't just a hit. It was a home run, knocked clear out of the ballpark!"
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2020