
Erica Waasdorp
Erica Waasdorp is one of the leading experts on fundraising, especially focused on Monthly, Sustainer, Recurring Giving. She is a respected author, moderator and sought after speaker and webinar presenter on topics ranging from fundamentals of fundraising, to direct mail to monthly giving to international fundraising. As President of A Direct Solution she serves non-profit organizations with their fundraising and direct marketing needs with a focus on Monthly Giving and Annual Appeals Online and Offline. Erica Waasdorp has helped the non-profits she works with raise millions of dollars through monthly giving programs. She also helps organizations with annual appeal planning and execution, ranging from copy-writing, creative, lists, print and mail execution.
Erica Waasdorp was born and raised in the south of the Netherlands, near the German and Belgian border. She moved to the US over 25 years ago to marry an American. People often think she's from the Midwest. Everybody is always astounded at her lack of Dutch accent. She grew up with a wonderful down-to-earth family, of parents who grew up in the Hague during world war II and she's a very grounded but fun person. Erica speaks 5 languages, Dutch,English, German, French and Spanish.
Erica Waasdorp is one of the leading experts on fundraising, especially focused on Monthly, Sustainer, Recurring Giving. She is a respected author, moderator and sought after speaker and webinar presenter on topics ranging from fundamentals of fundraising, to direct mail to monthly giving to international fundraising. As President of A Direct Solution she serves non-profit organizations with their fundraising and direct marketing needs with a focus on Monthly Giving and Annual Appeals Online and Offline. Erica Waasdorp has helped the non-profits she works with raise millions of dollars through monthly giving programs. She also helps organizations with annual appeal planning and execution, ranging from copy-writing, creative, lists, print and mail execution.
Erica Waasdorp was born and raised in the south of the Netherlands, near the German and Belgian border. She moved to the US over 25 years ago to marry an American. People often think she's from the Midwest. Everybody is always astounded at her lack of Dutch accent. She grew up with a wonderful down-to-earth family, of parents who grew up in the Hague during world war II and she's a very grounded but fun person. Erica speaks 5 languages, Dutch,English, German, French and Spanish.

