Lauren Teague
Beloved brands are built with fans, not followers. It's time to shift from vanity-based attention to cultivating affinity that invites others to join. The result is Actionable Affinity.
Lauren Teague knows the secret to building a beloved business is cultivating fandom rather than followers. Fandom is a natural phenomenon, and it's better when shared.
But Brands don’t control the message in today’s creator culture. It is essential to shift away from vanity-based attention towards cultivating affinity among customers and employees, who share stories that become invitations.
The result is Actionable Affinity.
Lauren is a sought-after business strategist, acclaimed speaker, and founder of the re-commerce startup FanWagn. She hosts the Brand to Fan Show podcast, which unpacks the phenomenon of fandom through conversations with business leaders, experts, and authors.
Her social media accounts are now old enough to (legally) drive and vote. Lauren was one of the sports’ original social media managers as the voice of @PGATOUR. She transformed how professional golf interacted with audiences and fans online for seven seasons and guided PGA TOUR players, tournaments, and partners to do the same.
Lauren earned her consulting stripes with Convince & Convert Consulting, a respected group of advisors led by marketing expert and Hall of Fame speaker Jay Baer. As a Senior Strategist, she worked across industries to support CMOs, VPs of Marketing, and Directors of Social Media with innovative content marketing, social media, and fan engagement strategies.
Her past clients include PGA of America, JK Moving Services, TaylorMade Golf, Oregon State University Ecampus, University of Arizona, Purdue University, Ball State University, Kaiser Permanente, Cambia Health, Blue Cross Blue Shield of North Dakota, Hass Avocado Board, Corteva, Chemical Guys, Flint Group, Heisman Trophy Trust, National Golf Foundation, Grand Ole Opry, Cabela's, Arizona Public Service, David Weekley Homes, Cisco Marketing Velocity, SAP, and Oracle.
She is building the re-commerce marketplace FANWAGN as the home for #SecondFanFashion, where sports and college fans can buy and resell beloved apparel that represents their identity (and helps reduce textile waste!). She's on a mission to save the planet from the harm of fast fashion fandom by making sustainable, shareable fandom the norm for apparel choices.
Lauren also goes by "Mom" to three #TinyTeagues, serves as the President of the National Speakers Association Oregon Chapter, and would like to reclaim her single-digit golf handicap someday soon.
Lauren Teague knows the secret to building a beloved business is cultivating fandom rather than followers. Fandom is a natural phenomenon, and it's better when shared.
But Brands don’t control the message in today’s creator culture. It is essential to shift away from vanity-based attention towards cultivating affinity among customers and employees, who share stories that become invitations.
The result is Actionable Affinity.
Lauren is a sought-after business strategist, acclaimed speaker, and founder of the re-commerce startup FanWagn. She hosts the Brand to Fan Show podcast, which unpacks the phenomenon of fandom through conversations with business leaders, experts, and authors.
Her social media accounts are now old enough to (legally) drive and vote. Lauren was one of the sports’ original social media managers as the voice of @PGATOUR. She transformed how professional golf interacted with audiences and fans online for seven seasons and guided PGA TOUR players, tournaments, and partners to do the same.
Lauren earned her consulting stripes with Convince & Convert Consulting, a respected group of advisors led by marketing expert and Hall of Fame speaker Jay Baer. As a Senior Strategist, she worked across industries to support CMOs, VPs of Marketing, and Directors of Social Media with innovative content marketing, social media, and fan engagement strategies.
Her past clients include PGA of America, JK Moving Services, TaylorMade Golf, Oregon State University Ecampus, University of Arizona, Purdue University, Ball State University, Kaiser Permanente, Cambia Health, Blue Cross Blue Shield of North Dakota, Hass Avocado Board, Corteva, Chemical Guys, Flint Group, Heisman Trophy Trust, National Golf Foundation, Grand Ole Opry, Cabela's, Arizona Public Service, David Weekley Homes, Cisco Marketing Velocity, SAP, and Oracle.
She is building the re-commerce marketplace FANWAGN as the home for #SecondFanFashion, where sports and college fans can buy and resell beloved apparel that represents their identity (and helps reduce textile waste!). She's on a mission to save the planet from the harm of fast fashion fandom by making sustainable, shareable fandom the norm for apparel choices.
Lauren also goes by "Mom" to three #TinyTeagues, serves as the President of the National Speakers Association Oregon Chapter, and would like to reclaim her single-digit golf handicap someday soon.
Igniting Fandom: Building Authentic Relationships to Drive Action and Amplify Brand Loyalty
Format: 50-60 minute keynote
This program is perfect for:
- Associations
- Business Leaders
- Marketers (B2B and B2C)
The audience takeaways:
- Uncover the core tenets of the 'Brand to Fan' approach and how it serves as a blueprint for building authentic relationships and fostering fandom.
- Learn actionable strategies to transition from...
Idea X Infinity: Multiply a Single Idea Into Exponential Content Opportunities with AI Magic
Format: 45-90 minute program
This program is perfect for:
- Sales
- Marketing
- Communications
- Content Creators
- Influencers
If you're creating content to keep up with the channels' demands rather than what your audience wants, it's time to flip that script!
Lauren Teague, expert strategist and host of the
The Affinity Journey: How to Create Intentional Content Your Audience Wants
Relevance is the killer app in today's always-on marketing landscape, yet our content strategies don't always support efforts to accelerate customers through a decision journey. In this session, strategist Lauren Teague explains how to take content marketing efforts to the next level -- through hyper relevancy and delivery that meets your audience's needs and catches their attention.
Using a proprietary journey map she developed with colleagues at Convince &...
Cultivating Loyalty in a 'Like' Driven World: Transitioning from Metrics to Meaningful Engagement
Format: 45-60 minute program
This program is perfect for:
- Marketing Teams
- Business Owners
- Corporate Leadership
The audience will leave with:
- Uncover the limitations of a metrics-driven approach and the transformative potential of prioritizing meaningful engagement.
- Learn practical strategies to shift from chasing 'likes' to...
Make FOMO Part of Your Content Strategy
Today's online audiences are conditioned to say yes to every experience and every opportunity -- not because they want to, but because they're afraid to say no. Blame the millennials if you want, but the fear of missing out impacts audiences of all ages. What if you could harness this fear for good and leverage it to own critical moments?
In this program, you will learn from Lauren Teague, the original voice behind @PGATOUR social media, as she recounts her experiences...
Cultivate the Right Approach to Your Business Marketing
In the pandemic climate, our local neighbors are our best customers. Yet it's true that we don't always see what's right in front of us. Businesses must be online to reach customers, but most don't have time to waste on many channels. They must reset their marketing approach to align with brand purpose, audience motivations, and internal resources.
Marketing expert Lauren Teague reveals the strategies and frameworks the world's best marketers use that make it easier to...
Thumb-stopping: The Case For Making Content That Moves, Sings And Smiles
There is a secret to breaking through the clutter of a newsfeed, what social media strategist Lauren Teague calls "thumb-stopping." In this entertaining session, attendees will explore the content trends of today and into the future that drive follower engagement with purposeful, personality-laden social media posts and marketing content. We will work together to identify and create engaging content that moves, sings and smiles. By the end, you will understand how to make and use content...
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