Patty Civalleri
Joe Coulombe, the founder of the beloved Trader Joe's grocery chain, finally published his book about how he created America's favorite retail brand. During the publishing process, Joe passed away, but his co-author, Patty Civalleri picked up the ball before it ever hit the ground.
Civalleri serves up a dynamic discussion about how Joe began, his pitfalls, his most frightening moment, and his formula for differentiation. Combined with his attitude about employees, and the way he eliminated the middlemen, Patty will skillfully take your team down the path to 'Thinking Like Joe.'
Joe viewed the world differently, and Patty will define it, and throwing his viewpoint into the mix, she will show you how it affected the entire Trader Joe's recipe.
Her discussion is peppered throughout with fun 'foodie' nuggets that are sure to entertain and bring into context the way that the products finally shaped the company.
Joe Coulombe, the founder of the beloved Trader Joe's grocery chain, finally published his book about how he created America's favorite retail brand. During the publishing process, Joe passed away, but his co-author, Patty Civalleri picked up the ball before it ever hit the ground.
Civalleri serves up a dynamic discussion about how Joe began, his pitfalls, his most frightening moment, and his formula for differentiation. Combined with his attitude about employees, and the way he eliminated the middlemen, Patty will skillfully take your team down the path to 'Thinking Like Joe.'
Joe viewed the world differently, and Patty will define it, and throwing his viewpoint into the mix, she will show you how it affected the entire Trader Joe's recipe.
Her discussion is peppered throughout with fun 'foodie' nuggets that are sure to entertain and bring into context the way that the products finally shaped the company.
Learn to "THINK Like JOE," the founder of Trader Joe's, as he built America's most beloved brand
This program is perfect for:
- Teams struggling with forward momentum
- Teams looking for inspiration for thinking outside the box
- Entrepreneurs that are trying to understand how to find their uniqueness in their market
- Small businesses seeking confidence when competing with giants
- Business owners that fear changing their image
- Managers looking for ways to increase customer/brand loyalty
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