Jack Trout
Instrumental in developing the vital approach to marketing known as "Positioning," Jack Trout is responsible for some of the freshest ideas to be introduced into marketing thinking in the last decade. His latest book, "Differentiate Or Die - Survival In Our Era Of Killer Competition," presents the keys to survival in a killer economy.
MOST REQUESTED TOPICS:
The New Positioning
The 22 Immutable Laws Of Marketing
Marketing Warfare
Instrumental in developing the vital approach to marketing known as "Positioning," Jack Trout is responsible for some of the freshest ideas to be introduced into marketing thinking in the last decade. His latest book, "Differentiate Or Die - Survival In Our Era Of Killer Competition," presents the keys to survival in a killer economy.
MOST REQUESTED TOPICS:
The New Positioning
The 22 Immutable Laws Of Marketing
Marketing Warfare
