Lova Lova
LOVA emerged as Sweden's most in-demand new musical export in 2018 with a combination of truthful and though-provoking lyrics and massive melodies. Following the arrival of her debut EP Scripted Reality, she quickly garnered the praise of The Guardian, Idolator, Earmilk and more. Not to mention, P3--Sweden's biggest radio station--named her breakthrough single "You Me and The Silence" as its "most played song of the year by a Swedish artist" as cumulative streams totaled over 4 million and counting. Additionally, she received a nomination in the category of "Best New Artist" at the P3 Guld Awards--Sweden's equivalent of the BRIT Awards. Plus, YouTube Music proclaimed her an "Artist to Watch" for 2019.
LOVA is not your average teen pop star. The 19-year-old Swede made a name for herself not with love songs, but with thought-provoking lyrics and a feminist agenda. As she croons in her breakthrough single "You Me and The Silence": "No filter / no touch up / no sexy sugarcoated violence / no scripted reality / no small talk".
Her songs, though chock-full of catchy pop goodness, serve a higher power. LOVA's debut EP, Scripted Reality, offers an honest look at self-love and all its complexities. Her tracks are, in a way, the battle cries of the Instagram generation.
LOVA emerged as Sweden's most in-demand new musical export in 2018 with a combination of truthful and though-provoking lyrics and massive melodies. Following the arrival of her debut EP Scripted Reality, she quickly garnered the praise of The Guardian, Idolator, Earmilk and more. Not to mention, P3--Sweden's biggest radio station--named her breakthrough single "You Me and The Silence" as its "most played song of the year by a Swedish artist" as cumulative streams totaled over 4 million and counting. Additionally, she received a nomination in the category of "Best New Artist" at the P3 Guld Awards--Sweden's equivalent of the BRIT Awards. Plus, YouTube Music proclaimed her an "Artist to Watch" for 2019.
LOVA is not your average teen pop star. The 19-year-old Swede made a name for herself not with love songs, but with thought-provoking lyrics and a feminist agenda. As she croons in her breakthrough single "You Me and The Silence": "No filter / no touch up / no sexy sugarcoated violence / no scripted reality / no small talk".
Her songs, though chock-full of catchy pop goodness, serve a higher power. LOVA's debut EP, Scripted Reality, offers an honest look at self-love and all its complexities. Her tracks are, in a way, the battle cries of the Instagram generation.
