Melissa Ben-Ishay
Melissa Ben-Ishay is the creator, President and Chief Product Officer of Baked by Melissa, a privately-held multi-million dollar cupcake company headquartered in New York City. Ben-Ishay launched the company in 2008 after she was fired from her job as an assistant media planner at Deutsch Inc. To console herself she made 200 cupcakes and sent some of them with her friend's daughter to her internship at Alison Brod PR. Brod loved the cupcakes and put Ben-Ishay in touch with a caterer.
Ben-Ishay's first pick-up window in SoHo opened in 2009 and her first walk-in retail store in Union Square opened in 2010. She has 13 stores and ships to all 50 states. She has sold more than 100 million cupcakes. Her cookbook, "Cakes by Melissa," was published in October 2017.
Melissa Ben-Ishay is the creator, President and Chief Product Officer of Baked by Melissa, a privately-held multi-million dollar cupcake company headquartered in New York City. Ben-Ishay launched the company in 2008 after she was fired from her job as an assistant media planner at Deutsch Inc. To console herself she made 200 cupcakes and sent some of them with her friend's daughter to her internship at Alison Brod PR. Brod loved the cupcakes and put Ben-Ishay in touch with a caterer.
Ben-Ishay's first pick-up window in SoHo opened in 2009 and her first walk-in retail store in Union Square opened in 2010. She has 13 stores and ships to all 50 states. She has sold more than 100 million cupcakes. Her cookbook, "Cakes by Melissa," was published in October 2017.
