Dr. Bruce Clark has emerged as one of America's foremost visionaries and authorities on the healthcare, business and marketing implications of the "new consumer". In 1986, he co-founded Age Wave LLC., the leading marketing communication firm specializing in baby boomers and mature consumers. He also co-founded IPG, a "think-tank" created to guide organizations in training, customer service and alternative futures. Many of his groundbreaking business initiatives in healthcare, financial services, advertising and retailing, among other industries, have significantly defined this emerging market niche. He works extensively with the boards and management teams of leading organizations internationally implementing his proprietary LifeChange/LifeChoice consumer segmentation model.
A nationally acclaimed speaker, Dr. Clark's presentations are uniquely enriched by his research-based consumer knowledge about the health and healthcare demands of the new consumer. He has published extensively and is called on frequently by the national media for his candid observations and strikingly accurate predictions. Among Dr. Clark's most prominent accomplishments has been the production of the 20-part PBS series Caring for an Aging Society which won Business TV Magazine's award for the "Most Important Social Contribution Made Through Business Television". He launched the Mature Market Study, an ongoing research panel of 3,500 mature consumers in 20 major U.S. markets and recently managed a national study focused exclusively on quantifying the consumer dreams and aspirations of "new mature healthcare consumers".
Previous to cofounding Age Wave/IPG, Dr. Clark held senior management positions with National High Blood Pressure Education Program (NIH), the California Department of Health Services/Chronic Disease Control Division, the National Center for Health Education, the Healthcare Forum and the Healthcare Forum Journal. He has a Doctorate in Public Health and a Masters in Health Administration from Loma Linda University in southern California and resides in the San Francisco area.
Dr. Bruce Clark has emerged as one of America's foremost visionaries and authorities on the healthcare, business and marketing implications of the "new consumer". In 1986, he co-founded Age Wave LLC., the leading marketing communication firm specializing in baby boomers and mature consumers. He also co-founded IPG, a "think-tank" created to guide organizations in training, customer service and alternative futures. Many of his groundbreaking business initiatives in healthcare, financial services, advertising and retailing, among other industries, have significantly defined this emerging market niche. He works extensively with the boards and management teams of leading organizations internationally implementing his proprietary LifeChange/LifeChoice consumer segmentation model.
A nationally acclaimed speaker, Dr. Clark's presentations are uniquely enriched by his research-based consumer knowledge about the health and healthcare demands of the new consumer. He has published extensively and is called on frequently by the national media for his candid observations and strikingly accurate predictions. Among Dr. Clark's most prominent accomplishments has been the production of the 20-part PBS series Caring for an Aging Society which won Business TV Magazine's award for the "Most Important Social Contribution Made Through Business Television". He launched the Mature Market Study, an ongoing research panel of 3,500 mature consumers in 20 major U.S. markets and recently managed a national study focused exclusively on quantifying the consumer dreams and aspirations of "new mature healthcare consumers".
Previous to cofounding Age Wave/IPG, Dr. Clark held senior management positions with National High Blood Pressure Education Program (NIH), the California Department of Health Services/Chronic Disease Control Division, the National Center for Health Education, the Healthcare Forum and the Healthcare Forum Journal. He has a Doctorate in Public Health and a Masters in Health Administration from Loma Linda University in southern California and resides in the San Francisco area.
20/20 Vision: The Reinvention of Health Care Viewed through the Lens of the "New Consumer"
Those trends include:
• Transition from "Faith in" to "Fear of" Health Care
• The Forgotten Diversity
• Chronic Disease Pandemic and the Community Care Solution
• Lifestage vs. Age: The "New Consumer"
• The Caregiving Crisis: A Women's Issue
• Digital Health &...
Getting Beyond HC Reform to the Opportunities Ahead: From Policy to Purpose
In this program, Dr. Bruce Clark delivers 5 trends that will redefine our future in healthcare:
1) It's About "Health Purpose" not "Health Policy": What matters most for your constituents in post-reform America is to stay laser-focused on how customer/patient needs and concerns are evolving vs. getting too mired in the details of reform. For them, it is about "health purpose" vs. "health policy". You want attendees leaving your meetings thinking about the opportunity...
The 10 Crises Healthcare Leaders Will Face in the 21st Century
The Future of Healthcare in the Age of the "New Mature Consumer"
Will We Be Good Ancestors?: The Implications of Genomics and Aging for 21st Century Healthcare
Marketing in the Age of the "New Mature Consumer"
11 recomendar Bruce
Publica tu propia reseña verificada cuando contrates a este orador a través de eSpeakers.
In situ
3.
In the eight years we have been running this client conference your presentation was proclaimed to be the best we've ever had
In situ
M.S.S.B.
Your contribution to the Retirement Forum put the evening over the top. Our Advisor's were taking notes furiously on your lively discussion of the reinvention of retirement and preparing for the second half of life. Thank you for helping me end the year with such a great event.
In situ
G.F.
Your ideas, insights and humor truly changed the way we think about our clients. You were easily the most engaging speaker we've had in years. Thank you for being both entertaining and substantive— in this difficult environment our attendees needed both.
Baylor University Medical Center, Dallas
In situ
D., Baylor University Medical Center, Dallas
Your keynote presentation at our 100 Year Centennial was insightful and inspiring, with a superb balance of substance and humor. I have heard nothing but the most positive remarks from our 350 attendees. Thank you for making this important event a huge success.
In situ
M.
Over the past ten years we work hard to find a speaker for our annual meeting that can clearly address major health issues. Your presentation last week was by far our most outstanding.
Harkness & Hill Investment Bankers
In situ
A., Harkness & Hill Investment Bankers
Dr. Clark, I truly enjoyed your talk, it was exactly to the point. Profuse thanks for making our meeting a success
In situ
A.C.
Given our very high expectations, all I can say is your presentation was a triumph!
In situ
N.A.F.W.S.H.
I received calls from several of our Board Members who heard your presentation at our Annual Conference and thought it was truly outstanding.
HealthPlus of Michigan
In situ
M.M., HealthPlus of Michigan
…Insightful, timely, stirred me to action, motivating…are just a few of the comments we received. Dr. Clark, it is rare that a speaker can be so challenging—you exceeded my expectations.
BlueCross BlueShield of Massachusetts
In situ
B., BlueCross BlueShield of Massachusetts
I have attended countless conferences and seminars over the years and I cannot recall one that generated as many positive comments.
PICOM Insurance Company
In situ
P., PICOM Insurance Company
As I expected, your presentation received the highest ratings of all conference speakers from our attendees. I look forward to working with you again.
