Jeff Rorhs
Jeffrey K. Rohrs is a pied piper of marketing sensibilities and that rare breed of speaker who can both inform and entertain audiences of all stripes. Jeff is currently engaged on postition of Chief Marketing Officer (CMO) of Yext and leads all global brand, enterprise, and partner marketing initiatives.
Before his stint at Yext began, as the global Digital Presence Management (DPM) leader, Rohrs served as vice president of marketing insights for Salesforce, having joined as part of the $2.5 billion acquisition of ExactTarget in 2013. During his tenure at ExactTarget, Jeff had a key role in transformation of the company from a specialized email marketing solution into a global, publicly-traded, omnichannel marketing cloud platform. A passionate content marketing advocate, Rohrs created ExactTarget's award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series and helped build the Connections user conference into the industry's largest and most successful annual event.
Previously, Mr. Rohrs served as President of Optiem, a digital marketing agency where his clients included Calphalon, Sherwin-Williams, and Things Remembered. Mr. Rohrs is also a recovering attorney, bacon-lover, and die-hard Cleveland sports victim. Between flights, he lives in Lakewood, Ohio, with his wife, two kids, and a dog—all of whom miss him terribly when he's gone.
Jeff's first book, AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers (Wiley 2014), has been acknowleged by marketers and executives alike all over the world as a must-read for those interested in marketing nowadays. Informed by his deep knowledge of email, mobile, search engine, brand, and social media marketing, the book is a must-read for CEOs and new marketers alike — anyone looking to gain a competitive advantage in today's ever-expanding marketing universe. The book was also ranked among the "Top 25 Social Media Books for Academia" from the Social Content Marketing Blog .
Jeffrey K. Rohrs is a pied piper of marketing sensibilities and that rare breed of speaker who can both inform and entertain audiences of all stripes. Jeff is currently engaged on postition of Chief Marketing Officer (CMO) of Yext and leads all global brand, enterprise, and partner marketing initiatives.
Before his stint at Yext began, as the global Digital Presence Management (DPM) leader, Rohrs served as vice president of marketing insights for Salesforce, having joined as part of the $2.5 billion acquisition of ExactTarget in 2013. During his tenure at ExactTarget, Jeff had a key role in transformation of the company from a specialized email marketing solution into a global, publicly-traded, omnichannel marketing cloud platform. A passionate content marketing advocate, Rohrs created ExactTarget's award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series and helped build the Connections user conference into the industry's largest and most successful annual event.
Previously, Mr. Rohrs served as President of Optiem, a digital marketing agency where his clients included Calphalon, Sherwin-Williams, and Things Remembered. Mr. Rohrs is also a recovering attorney, bacon-lover, and die-hard Cleveland sports victim. Between flights, he lives in Lakewood, Ohio, with his wife, two kids, and a dog—all of whom miss him terribly when he's gone.
Jeff's first book, AUDIENCE: Marketing in the Age of Subscribers, Fans and Followers (Wiley 2014), has been acknowleged by marketers and executives alike all over the world as a must-read for those interested in marketing nowadays. Informed by his deep knowledge of email, mobile, search engine, brand, and social media marketing, the book is a must-read for CEOs and new marketers alike — anyone looking to gain a competitive advantage in today's ever-expanding marketing universe. The book was also ranked among the "Top 25 Social Media Books for Academia" from the Social Content Marketing Blog .
The Audience Imperative
Smart businesses aren't leaving their success to chance. Instead, they're building proprietary audiences across email, mobile, social, and other web-based channels in order to generate "attention on demand." In so...
Red Velvet: The Fabric of Audience
As author of Audience: Marketing in the Age of Subscribers, Fans & Followers, Jeff Rohrs has spent a lot of time thinking about the needs, wants, and desires of niche audiences across today's fragmented media landscape. In so doing, he stumbled upon a discovery: Red velvet is the fabric of audience.
In this entertaining and informative keynote, you'll learn why your business needs to adopt the "red velvet touch" in order to increase the size, engagement, and value...
