Lindsay Herbert is author of Digital Transformation, a Bloomsbury business book, which has received international praise for its inspiring examples of innovation and practical framework for how to drive real change in any organisation.
Lindsay Herbert is also an Inventor and Digital Transformation Leader at IBM, where she leads major technical and innovation projects for companies worldwide, as well as creating breakthrough technologies for IBM itself.
Herbert's most recent invention is IBM's Instant Checkout, a revolutionary innovation for retail. This ground-breaking technology has resulted in international media coverage, including BBC World News and a segment on BBC Click. Herbert continues to drive its development, including the Instant Checkout's public roll out later this year with a major international retail brand.
Herbert's universally core message is that digital transformation is about companies learning to become more adaptive to change itself. She draws upon her own insider insights leading major change with a diverse set of leading brands, including the UN, Shell, World Wildlife Fund, NHS, plus many financial organisations and higher education institutions.
Lindsay Herbert is author of Digital Transformation, a Bloomsbury business book, which has received international praise for its inspiring examples of innovation and practical framework for how to drive real change in any organisation.
Lindsay Herbert is also an Inventor and Digital Transformation Leader at IBM, where she leads major technical and innovation projects for companies worldwide, as well as creating breakthrough technologies for IBM itself.
Herbert's most recent invention is IBM's Instant Checkout, a revolutionary innovation for retail. This ground-breaking technology has resulted in international media coverage, including BBC World News and a segment on BBC Click. Herbert continues to drive its development, including the Instant Checkout's public roll out later this year with a major international retail brand.
Herbert's universally core message is that digital transformation is about companies learning to become more adaptive to change itself. She draws upon her own insider insights leading major change with a diverse set of leading brands, including the UN, Shell, World Wildlife Fund, NHS, plus many financial organisations and higher education institutions.
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In situ
D.P.M.
I reported to Lindsay at Precedent while working on an undergraduate recruitment campaign for Cardiff University. I absolutely loved working with Lindsay; she's an experienced and talented digital marketer who is bursting with creative ideas, passion and energy for the projects she works on which makes her very inspiring to work alongside. She combines strategic, bigger picture thinking with innovative ideas which make for some very exciting and effective digital marketing campaigns for her clients. Lindsay's also a very supportive and encouraging manager and great fun to work with!
ASG GROUP
In situ
J.D., Consultant, ASG GROUP
Great presenter, traveled all the way to Australia to present as part of our Australian Seminar Road show. Lindsay expertise in persuasive architecture through to the social media was warmly received in the cities we visited. Her experience helped the audiences with many of the trials and tribulations of the social media mine field.
