Mark Miller

Mark Miller

CA, US
Chief Strategy Officer, Team One

About Speaker Mark Miller...

Mark Miller is the co-author of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short- Term World (McGraw-Hill Education, 2018). He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies; and he is also Chief Strategy Officer at Team One, Publicis Groupe's global luxury and premium brand agency. Having worked for more than 20 years in the communications industry, Mark has become a go-to strategist for global brands seeking enduring relevance.

Mark's thought leadership has been recognized in North America by many of the most significant honors in marketing and advertising, such as the ARF David Ogilvy Awards for research excellence, the Jay Chiat Awards for strategic excellence, and the Effie Awards for marketing effectiveness. Mark's consumer insights research on the Global Affluent Tribe was featured in The Internationalist magazine, which also named him a Trendsetter and Agency Innovator.

Recently, Mark and his strategy team at The Legacy Lab published a pioneering study. It reports on the rare breed of leaders and brands writing history every day, the people they inspire to bring the past forward, and the physical or digital products and experiences they create to build lasting legacies in a short-term world. Traditionally, "legacy" refers to the past. This important study examines legacy as a still-vital part of today. The resulting book, Legacy in the Making, has been endorsed by Simon Sinek as "a must-read for anyone who wants their work to last beyond their lifetime." It was a #1 new release on Amazon, a Washington Post and 800CEOREAD bestseller, and one of eight notable reads announced at the Tribeca Disruptive Innovation Awards during the 2018 Tribeca Film Festival.

Mark is a sought-after presenter, keynote speaker and panelist on global luxury and premium brands, leadership and culture, legacy-making, and his recent book. He has been invited to address global companies, conferences and lecture series ranging from Talks@Google to the upcoming 2019 South by Southwest (SXSW) festival.

Mark's writing has been featured in Entrepreneur, Inc. magazine, Fast Company and Dow Jones Marketwatch. His ideas have been shared in the Los Angeles Times, Luxury Daily and Arianna Huffington's Thrive Global. He has appeared as a guest on Adam Carolla's top-ranked "Take a Knee" podcast and "Knowledge@Wharton" on SiriusXM. His work is included in the curriculum of respected academic institutions including the S.I. Newhouse School of Public Communications at Syracuse University, Loyola Marymount University, and Columbia Business School.

About Speaker Mark Miller...

Mark Miller is the co-author of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short- Term World (McGraw-Hill Education, 2018). He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies; and he is also Chief Strategy Officer at Team One, Publicis Groupe's global luxury and premium brand agency. Having worked for more than 20 years in the communications industry, Mark has become a go-to strategist for global brands seeking enduring relevance.

Mark's thought leadership has been recognized in North America by many of the most significant honors in marketing and advertising, such as the ARF David Ogilvy Awards for research excellence, the Jay Chiat Awards for strategic excellence, and the Effie Awards for marketing effectiveness. Mark's consumer insights research on the Global Affluent Tribe was featured in The Internationalist magazine, which also named him a Trendsetter and Agency Innovator.

Recently, Mark and his strategy team at The Legacy Lab published a pioneering study. It reports on the rare breed of leaders and brands writing history every day, the people they inspire to bring the past forward, and the physical or digital products and experiences they create to build lasting legacies in a short-term world. Traditionally, "legacy" refers to the past. This important study examines legacy as a still-vital part of today. The resulting book, Legacy in the Making, has been endorsed by Simon Sinek as "a must-read for anyone who wants their work to last beyond their lifetime." It was a #1 new release on Amazon, a Washington Post and 800CEOREAD bestseller, and one of eight notable reads announced at the Tribeca Disruptive Innovation Awards during the 2018 Tribeca Film Festival.

Mark is a sought-after presenter, keynote speaker and panelist on global luxury and premium brands, leadership and culture, legacy-making, and his recent book. He has been invited to address global companies, conferences and lecture series ranging from Talks@Google to the upcoming 2019 South by Southwest (SXSW) festival.

Mark's writing has been featured in Entrepreneur, Inc. magazine, Fast Company and Dow Jones Marketwatch. His ideas have been shared in the Los Angeles Times, Luxury Daily and Arianna Huffington's Thrive Global. He has appeared as a guest on Adam Carolla's top-ranked "Take a Knee" podcast and "Knowledge@Wharton" on SiriusXM. His work is included in the curriculum of respected academic institutions including the S.I. Newhouse School of Public Communications at Syracuse University, Loyola Marymount University, and Columbia Business School.

Fifteen Minutes vs Forever: Long-Term Brand Building In A Short-Term World

We live in an increasingly short-term world. A century ago, the average lifespan of a company on the S&P 500 was 67 years. Today, it's 15 years. Once-iconic names like Blockbuster, Kodak and Toys 'R' Us are bankrupt or no longer exist. Adapting and thriving in this era will take more than lifting our collective gaze from the "unhealthy focus on short-term profits," as Warren Buffett and Jamie Dimon put it. It will require leaders thinking about building legacies and not just near-term...
Audience ActivityEducational / InformativeTechnical / Specific

Luxury Has A Future: Giving Luxury Its Luster Back

We're in a time where the term "luxury" has been coopted by mass marketers to sell commoditized products and services ranging from pet food to toilet paper; a time when luxury has, seemingly, lost its luster. Many in the media and marketers who seek affluent consumers are asking if the definition of luxury has changed, and whether luxury even has a future. In this talk, Mark Miller defines the 6 building blocks of luxury that represent the foundations upon which strong luxury brands are...
Audience ActivityEducational / InformativeTechnical / Specific

The Global Affluent Tribe: The New Wave Of Wealthy

More and more, global marketers, particularly in luxury and premium categories, are faced with the challenge of growing their brand's footprint with flat or declining budgets. It gets even more challenging with the hypothesis that their brand has to present itself differently in each part of the world to be relevant. In this talk, Mark Miller shares practical insights and applications from his award-winning Global Affluent Tribe research. It uncovers what the world's new wave of wealthy, the...
Audience ActivityEducational / InformativeTechnical / Specific

Loading...