Bryan Offutt
Passionate and Strategic Global Brand Leader with substantial experience building brand love and new categories for Iconic Global Brand Under Armour which consistently delivered impressive financial results. Unconventional thinker and bold decision maker with sales management and in-depth marketing expertise who thrives on building and motivating teams to craft, execute and disrupt market space focused on improving consumers' lives in big and small ways. Specialize in Millennial and Co-Gender brands and turning around slumping business categories to success.
Bryan Offutt
President, Offutt Outdoors
Partner with former MLB Star Adam LaRoche in E3 Ranch & Co.
Former Vice President of Global Brand Marketing for Under Armour's Outdoor and Run categories where he was responsible for all category marketing activities, overseeing global go-to-market strategies, category positioning and activation plans. Bryan ensured Under Armour products were powerfully and strategically placed within the market, maximizing consumer connectivity and sales.
The American Dream. Grow a Global Company from Inception.
Bryan first joined the Under Armour team in October of 2001 as the company's 33rd employee helping build the brand and profitability from the ground up($4.92B). Initially starting in the warehouse, Bryan rose to be the brand face to sell the idea of a moisture wicking, athletic $25 t-shirt to the largest Sporting Goods retailers for the West Coast, the Rockies, and in the Northeast territories.
Pillars of Greatness. Serve Customers Well. Create Deep Relationships.
In the years following, Bryan put his passion to work and built and lead the Military/Tactical Category by forging impactful relationships with US Special Forces, and founding the company's philanthropic military initiative, UA Freedom ($60M+).
See Opportunities Others Don't. Timing is Critical. Disrupt Current Models Even When They Seem to be Working. Differentiate.
In 2010, Bryan transitioned into the Hunt /Fish & Action Sports Categories ($400M+), where he played a critical role in the launch of the brand's first-ever hunting boot, scent control campaign, and Under Armour's 1st ever TV show, which he also starred in, Ridge Reaper.
Connect with Targetted Audiences Emotionally to Create Loyalty. Put the Consumer at the Table. Authenticity. Authenticity. Authenticity.
Bryan won numerous awards to include Outdoor Sportsman Channel Best Commercial, "These Are My Boots" but most notably, Under Armour was named the #1 "most admired brand" amongst hunters, anglers and shooting sportsmen under his leadership. Most recently, Bryan joined Under Armour's Global Run Category ($1B+) and played an integral role in the launch of the company's global campaign, "It Comes From Below".
A graduate of Towson University, Bryan lives on Maryland's Eastern Shore with his wife and four children. Bryan sits on the advisory board for The Lone Survivor Foundation and the Chesapeake Bay Trust.
About E3: At E3 Ranch, we responsibly raise angus cattle and straight to the fork via the E3 Chophouses located in Steamboat, CO and soon arriving in Nashville with partners Country Music singers Jason Aldean and Luke Bryan. Our respect for God's creation drives E3 to fully utilize the cattle we raise with a no-waste concept and offer premium all-natural E3 K9 Performance dog bones & treats for your best friend. 10% of the proceeds of all E3 Businesses go to the E3 Foundation that supports Active & Retired Military and Anti-Child Trafficking efforts.
Passionate and Strategic Global Brand Leader with substantial experience building brand love and new categories for Iconic Global Brand Under Armour which consistently delivered impressive financial results. Unconventional thinker and bold decision maker with sales management and in-depth marketing expertise who thrives on building and motivating teams to craft, execute and disrupt market space focused on improving consumers' lives in big and small ways. Specialize in Millennial and Co-Gender brands and turning around slumping business categories to success.
Bryan Offutt
President, Offutt Outdoors
Partner with former MLB Star Adam LaRoche in E3 Ranch & Co.
Former Vice President of Global Brand Marketing for Under Armour's Outdoor and Run categories where he was responsible for all category marketing activities, overseeing global go-to-market strategies, category positioning and activation plans. Bryan ensured Under Armour products were powerfully and strategically placed within the market, maximizing consumer connectivity and sales.
The American Dream. Grow a Global Company from Inception.
Bryan first joined the Under Armour team in October of 2001 as the company's 33rd employee helping build the brand and profitability from the ground up($4.92B). Initially starting in the warehouse, Bryan rose to be the brand face to sell the idea of a moisture wicking, athletic $25 t-shirt to the largest Sporting Goods retailers for the West Coast, the Rockies, and in the Northeast territories.
Pillars of Greatness. Serve Customers Well. Create Deep Relationships.
In the years following, Bryan put his passion to work and built and lead the Military/Tactical Category by forging impactful relationships with US Special Forces, and founding the company's philanthropic military initiative, UA Freedom ($60M+).
See Opportunities Others Don't. Timing is Critical. Disrupt Current Models Even When They Seem to be Working. Differentiate.
In 2010, Bryan transitioned into the Hunt /Fish & Action Sports Categories ($400M+), where he played a critical role in the launch of the brand's first-ever hunting boot, scent control campaign, and Under Armour's 1st ever TV show, which he also starred in, Ridge Reaper.
Connect with Targetted Audiences Emotionally to Create Loyalty. Put the Consumer at the Table. Authenticity. Authenticity. Authenticity.
Bryan won numerous awards to include Outdoor Sportsman Channel Best Commercial, "These Are My Boots" but most notably, Under Armour was named the #1 "most admired brand" amongst hunters, anglers and shooting sportsmen under his leadership. Most recently, Bryan joined Under Armour's Global Run Category ($1B+) and played an integral role in the launch of the company's global campaign, "It Comes From Below".
A graduate of Towson University, Bryan lives on Maryland's Eastern Shore with his wife and four children. Bryan sits on the advisory board for The Lone Survivor Foundation and the Chesapeake Bay Trust.
About E3: At E3 Ranch, we responsibly raise angus cattle and straight to the fork via the E3 Chophouses located in Steamboat, CO and soon arriving in Nashville with partners Country Music singers Jason Aldean and Luke Bryan. Our respect for God's creation drives E3 to fully utilize the cattle we raise with a no-waste concept and offer premium all-natural E3 K9 Performance dog bones & treats for your best friend. 10% of the proceeds of all E3 Businesses go to the E3 Foundation that supports Active & Retired Military and Anti-Child Trafficking efforts.
The American Dream.
GRANDMOTHERS BASEMENT
It all started in grandmothers basement with a t-shirt that grew into a 5 billion dollar sports performance company with a mission To Make All Athletes Better Through Passion, Design, and the Relentless Pursuit of Innovation. Find out how to be "Thoughtful with your Brand" using entrepreneurial techniques that helped Bryan and his team grow the UA Outdoor business...
Protect YOUR House
INNOVATION- PRODUCT, STORY, MINDSET
Breed a Culture of Innovation. To be a powerhouse brand, it is about staying ahead of the competition and always innovating. A true problem solver for your consumer by listening and then leading. An innovative mindset is a necessity if you plan to be a leader willing to break the mold, new ways of attacking markets, budgets, and/or development of your team.
THE POWER & BUILDING OF A...
Authenticity, Authenticity, Authenticity...
CONSUMER AT THE TABLE
As a Brand- always start with, does every objective ladder up to your Mission.. Ours was to Make Athletes Better. Answering the question: Does every Objective, activity, and decision made revolve around the consumer needs? When we 1st started UA, we were the consumer/athlete, then we made an initiative to surround ourselves with passionate consumers on the team, and ultimately created a consumer insights division. When consistently problem...
The Whiteboard
CULTURE & SPIRIT OF YOUR BRAND
When we 1st started the brand, we would huddle around the whiteboard. A lot of our Vision, Culture, Ethos, and Brand Themes came from here. Each had a story and purpose to define moments in time, character of the brand, and a rallying cry for the team. WILL. HUMBLE & HUNGRY. DICTATE THE TEMPO. NO LOSER TALK. WALK WITH A PURPOSE. FIND A WAY. TRUST MORE, LOVE MORE.
PLAYING WITH A CHIP ON YOUR...
