Markus Kramer
hons. MBA
LDN, UKMarkus combines deep client-side experience working in executive marketing positions with global consulting roles across multiple sectors, ranging from financial services, technology, luxury, automotive, governments to civil society and many more. He covers the entire spectrum from mass to premium to luxury, and vertically from insights to strategy to execution and measurement with a focus on strategic positioning, value proposition development, culture building and omni channel communication.
He is a regular contributor for acknowledged industry publications and the author of The Guiding Purpose Strategy, A Navigational Code for Brand Growth as well as co-author of the annual Responsible Investment brand Index™. Markus holds the position of Honorary Visiting Professor of Brand Management at Bayes Business School in London and teaches strategic brand management for executives. Markus is actively invested in businesses where he applies his know-how directly through board positions across industries as well as at an NGO.
Markus is Swiss and holds degrees in Marketing & Brand Management, International Project Management from the University of California in Berkeley (USA), an MBA from the SAID Business School at the University of Oxford (UK) and a degree on the Future of Commerce from MIT (USA) and sits on the European Board of the Chief Marketing Officer (CMO) Council.
Markus combines deep client-side experience working in executive marketing positions with global consulting roles across multiple sectors, ranging from financial services, technology, luxury, automotive, governments to civil society and many more. He covers the entire spectrum from mass to premium to luxury, and vertically from insights to strategy to execution and measurement with a focus on strategic positioning, value proposition development, culture building and omni channel communication.
He is a regular contributor for acknowledged industry publications and the author of The Guiding Purpose Strategy, A Navigational Code for Brand Growth as well as co-author of the annual Responsible Investment brand Index™. Markus holds the position of Honorary Visiting Professor of Brand Management at Bayes Business School in London and teaches strategic brand management for executives. Markus is actively invested in businesses where he applies his know-how directly through board positions across industries as well as at an NGO.
Markus is Swiss and holds degrees in Marketing & Brand Management, International Project Management from the University of California in Berkeley (USA), an MBA from the SAID Business School at the University of Oxford (UK) and a degree on the Future of Commerce from MIT (USA) and sits on the European Board of the Chief Marketing Officer (CMO) Council.
What You Can Learn From Luxury
Luxury brands operate differently. At the epitome of branding, these brands fuel dreams and aspirations – whilst at the same time building loyalty and generating above average profit margins. Why so, and what can we learn from this very successful sector?
Take a look behind the curtain of glitz and glamour and experience what leaders, brands and businesses can learn from the world of luxury. #LearnFromLuxury #Integrity #ValueSystems
Power Up Your Brand!
Have you ever-wondered how great brands come to be? Powerful brands don’t just happen by accident. There are tested and tried ways that help build strong brands.
We’ll be looking at power brands such as Harley-Davidson and Ferrari, the frameworks that underpin these and importantly, what you can take and apply for your own business, for your brand or even for yourself.
Join me on a journey to explore the 21st century practice of brand...
Become Timeless
We rush from one task to the next, constantly checking our watches and counting the minutes, becoming ever more efficient and more productive in what we do. Yet we seem to have less time than ever before. But what if we could detach from time and become timeless? What if we could live in a state of flow, where time is no longer a constraint? Mastering time is not just about managing our busy schedules and long task lists.
This Masterclass is about transcending...
The Future of Marketing
Marketing in its current form is a dying discipline, driven to extinction by a technology enabled, empowered customer where the value of opinions is the new currency. Promotional effectiveness is becoming unaffordable; rapidly loosing grip or worse it becomes a margin-eroding drug.
Here is to a perspective as to how Marketing can regain its strength as the single most powerful driver to create value for brands and businesses in the...
Certificaciones y premios
