Melanie Deziel

Melanie Deziel

NC, US

Melanie Deziel is a keynote speaker & award-winning branded content creator, passionate about helping individuals, teams, & organizations unlock creative potential & organize their creative efforts.

Melanie Deziel is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” as well as “Prove It: Exactly How Modern Marketers Earn Trust” and the co-founder of The Creator Kitchen mastermind for creatives. 


Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power. 


Melanie’s passion for teaching creativity and content processes extends to academia. She has developed and taught graduate-level content marketing courses for both Fairleigh Dickinson University and City University of New York, and frequently guest-lectures for the many universities that use her books as texts, including NYU, Syracuse, Temple and the University of Connecticut’s Werth Institute of Entrepreneurship and Innovation.


In addition to delivering keynotes, leading workshops, and coaching clients on organized creativity, Melanie is also the co-founder of both The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. She advises multiple other startups and also serves as a judge for several industry awards. 


Melanie earned her B.A. in journalism at the University of Connecticut, and her M.A. in Arts Journalism from Syracuse University.


Melanie Deziel is passionate about helping individuals, teams, and organizations unlock their creative potential and organize their creative efforts. As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She is the author of “The Content Fuel Framework: How to Generate Unlimited Story Ideas” as well as “Prove It: Exactly How Modern Marketers Earn Trust” and the co-founder of The Creator Kitchen mastermind for creatives. 


Having been the first-ever editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and Director of Creative Strategy for Time Inc's 35 US magazines, Melanie brings a wealth of knowledge and experience on how content can be used as a strategic tool, and how processes can help unlock its power. 


Melanie’s passion for teaching creativity and content processes extends to academia. She has developed and taught graduate-level content marketing courses for both Fairleigh Dickinson University and City University of New York, and frequently guest-lectures for the many universities that use her books as texts, including NYU, Syracuse, Temple and the University of Connecticut’s Werth Institute of Entrepreneurship and Innovation.


In addition to delivering keynotes, leading workshops, and coaching clients on organized creativity, Melanie is also the co-founder of both The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. She advises multiple other startups and also serves as a judge for several industry awards. 


Melanie earned her B.A. in journalism at the University of Connecticut, and her M.A. in Arts Journalism from Syracuse University.


How to Create Truly Impactful Content

Format: 30-45m keynote or breakout

 

This program is perfect for:

  • Communications Professionals
  • Marketers of all types
  • Creators, Bloggers, Writers
  • Influencers, Thought Leaders

 

The audience will leave with:

  • Know the characteristics of the most impactful content
  • Understand how to make your content more valuable and...
MarketingWriting / PublishingContent MarketingDigital MarketingEducational / InformativeInspirational / Life-changingHumorous / Funny

Prove It: Using Content as Evidence of Your Most Important Claims

Format: 20-45m keynote

 

This program is perfect for:

  • Marketers
  • Sales Professionals

 

The audience will know:

  • The importance of using content as evidence for marketing claims
  • The types of claims that need the most evidence
  • How to use the three types of evidential content in your marketing

 

In a court of law, we’re...

Content MarketingEducational / Informative

More Brain, Less Storm: The Power Of The Creative Process

Format: 20-45m keynote/breakout

 

This program is perfect for:

  • Marketers
  • Adverting & PR Professionals
  • Writers, Bloggers, 
  • Thought Leaders, Influencers
  • Creators of all types

 

The audience will leave with:

  • A new perspective on the creative process
  • Tangible changes to take back to your team for more efficient content...
CreativityContent MarketingDigital MarketingEducational / InformativeInspirational / Life-changing

Movin' On Ops: Improving content processes for a more efficient team

Format: 20-45m breakout session

 

This program is perfect for:

  • Marketing leaders
  • Sales leaders
  • Communications leaders
  • Editors or others who oversee creative work

 

The audience will:

  • Understand the role of process in content outcomes
  • Learn several common workflow bottlenecks and how to avoid them
  • Identify gaps in team...
MarketingWriting / PublishingContent MarketingMediaTechnical / SpecificHumorous / Funny