Dana Dobson
Dana Dobson is an award-winning public relations consultant, performer and writer with 30 years of experience working with both Fortune 500 companies and entrepreneurs to solve their two biggest marketing challenges — how to get the word out to mass audiences, and how to bring the leads in.
She's the author of, "How to Reach Millions with Artful PR: What They Don't Teach You in Marketing School." An experienced ghostwriter, Dana has written several non-fiction business books for leaders and experts. Additionally, she hosts the "Media Pro Spotlight" podcast which features interviews with top journalists who share the ins and outs of life in the media and what it takes to secure media coverage.
Dana speaks frequently on building profitable market presence for financial services organizations, demystifying traditional and digital media outreach, how to create wildly successful publicity campaigns, and how to adapt to the new "value principle" of content delivery in the digital age.
Dana brings her music performing skills (and piano) onstage, using songs and comedic style to drive her messages home.
She conducts "PR Breakthrough(tm) workshops and breakout sessions to train marketing teams, entrepreneurs, service professionals and others how to integrate "earned media" strategies into their marketing plans.
Dana studied acting at New York University's School of the Arts and went on to form a highly successful rock band with her sister. Dana has a bachelor's degree in journalism and public relations from Arizona State University's Walter Cronkite School of Mass Communications and a master's in business administration from Western International University.
Dana Dobson is an award-winning public relations consultant, performer and writer with 30 years of experience working with both Fortune 500 companies and entrepreneurs to solve their two biggest marketing challenges — how to get the word out to mass audiences, and how to bring the leads in.
She's the author of, "How to Reach Millions with Artful PR: What They Don't Teach You in Marketing School." An experienced ghostwriter, Dana has written several non-fiction business books for leaders and experts. Additionally, she hosts the "Media Pro Spotlight" podcast which features interviews with top journalists who share the ins and outs of life in the media and what it takes to secure media coverage.
Dana speaks frequently on building profitable market presence for financial services organizations, demystifying traditional and digital media outreach, how to create wildly successful publicity campaigns, and how to adapt to the new "value principle" of content delivery in the digital age.
Dana brings her music performing skills (and piano) onstage, using songs and comedic style to drive her messages home.
She conducts "PR Breakthrough(tm) workshops and breakout sessions to train marketing teams, entrepreneurs, service professionals and others how to integrate "earned media" strategies into their marketing plans.
Dana studied acting at New York University's School of the Arts and went on to form a highly successful rock band with her sister. Dana has a bachelor's degree in journalism and public relations from Arizona State University's Walter Cronkite School of Mass Communications and a master's in business administration from Western International University.
The 5 Best Ways to Keep Your Audience from Running Away
What's important is that you have followers and fans who really, really like you and who want to do business with you -- so the last thing you want to do is drive people away.
And you may be doing just that, without even realizing it.
This entertaining talk examines five "audience repellents," and...
Demystifying the Media: How to Convince Influencers and Journalists to Tell Your Story
The secret of success in earned media strategy depends upon your understanding of how the media and influencers think and make decisions.
Learn how to become a trusted resource who's rewarded with widespread exposure. I'll teach you important tips, major pet peeves...
How to Build a Profitable Presence in the Digital Age
At any given time, there are people in your community who resonate with you and all that you have to offer. What keeps them at a distance may be one of two things: either they don't know you exist, or you're behind the times.
In the digital age, the best practices for building brand and attracting audience have changed.
During this entertaining, hands-on workshop, you'll re-examine the three components of a successful, profitable presence in the new...
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