
BRAD COCHRANE
Tell someone a fact, you'll trigger two parts of their brain. Tell them a story, you'll trigger seven. As someone who wants to influence others, would you rather lead with a fact or a story?
My personal mission is to champion storytelling because of the way it can change how people think, feel, and act.
As the Story First Speaker®, I'll show you how to create a robust Brand Story by using the Five Storylines for business, brand, and influence. I take the veil off the mysterious art of storytelling and teach practical craft skills that you can use to find, create and tell powerful product stories. You'll take away the knowledge, skills, and framework with which to tell your story well in any place, at any time, and with anyone.
I know stories make a difference. As the AIDS-HIV epidemic emerged decades ago, the afflicted were judged as outcasts. In response, we created a PBS documentary that humanized sufferers. By telling real, personal stories, we changed perceptions and changed the world. I'm personally proud that Those People won an Emmy.
Storytelling is for everyone whether you're a marketer looking to connect to your customers, a jobseeker looking to land the perfect role, or an entrepreneur pitching to an investor. In today's business landscape, storytelling is an essential success skill for your company and yourself. An authentic story told well cuts through message clutter, engages your audience and increases profits.
In addition to television producer, my background as a storyteller includes software marketer, certified trainer, author, and TEDx Speaker Coach.
Tell someone a fact, you'll trigger two parts of their brain. Tell them a story, you'll trigger seven. As someone who wants to influence others, would you rather lead with a fact or a story?
My personal mission is to champion storytelling because of the way it can change how people think, feel, and act.
As the Story First Speaker®, I'll show you how to create a robust Brand Story by using the Five Storylines for business, brand, and influence. I take the veil off the mysterious art of storytelling and teach practical craft skills that you can use to find, create and tell powerful product stories. You'll take away the knowledge, skills, and framework with which to tell your story well in any place, at any time, and with anyone.
I know stories make a difference. As the AIDS-HIV epidemic emerged decades ago, the afflicted were judged as outcasts. In response, we created a PBS documentary that humanized sufferers. By telling real, personal stories, we changed perceptions and changed the world. I'm personally proud that Those People won an Emmy.
Storytelling is for everyone whether you're a marketer looking to connect to your customers, a jobseeker looking to land the perfect role, or an entrepreneur pitching to an investor. In today's business landscape, storytelling is an essential success skill for your company and yourself. An authentic story told well cuts through message clutter, engages your audience and increases profits.
In addition to television producer, my background as a storyteller includes software marketer, certified trainer, author, and TEDx Speaker Coach.