Rachel Audigé

Rachel Audigé

BEc. MBA

VIC, AUSTRALIA
Author of 'UNBLINKERED', Rachel is a bias buster who will amplify your innovation efforts and remove the vanilla from your marketing & strategy.

Rachel Audigé is a creativity and innovation speaker, marketing advisor and blogger.  She harnesses 25 years in international marketing and is a certified Systematic Inventive Thinking (www.sitsite.com) coach and runs the Australian S.I.T. business alongside her thought leadership practice.  

Her sweet spot is training and maintaining energy and engagement in a room while giving participants the mindset and toolset to develop more inventive, less vanilla ideas. 

She has published 'UNBLINKERED: The quirky biases that get in the way of creative thinking...and how to bust them.'

Clients include Woodside Energy, HPV, Medibank, Ford, Thales, Bayer, RACV, NAB. 

Speaking events include: Ci2017 & 19, Elevate Paris, NLDS 2019, HortConnections 2019...

Topics include:

- Get back inside the box | A mythbuster on innovation with lots of Ah hah moments

- Make your problem a resource | How to turn the threat or problem into an asset

- Be the dumbest in the room | the power of facilitation and drawing out the expertise of others; the importance of listening

- Value and de-value propositions | making sense of what you do and what we should care

- ...

Rachel Audigé is a creativity and innovation speaker, marketing advisor and blogger.  She harnesses 25 years in international marketing and is a certified Systematic Inventive Thinking (www.sitsite.com) coach and runs the Australian S.I.T. business alongside her thought leadership practice.  

Her sweet spot is training and maintaining energy and engagement in a room while giving participants the mindset and toolset to develop more inventive, less vanilla ideas. 

She has published 'UNBLINKERED: The quirky biases that get in the way of creative thinking...and how to bust them.'

Clients include Woodside Energy, HPV, Medibank, Ford, Thales, Bayer, RACV, NAB. 

Speaking events include: Ci2017 & 19, Elevate Paris, NLDS 2019, HortConnections 2019...

Topics include:

- Get back inside the box | A mythbuster on innovation with lots of Ah hah moments

- Make your problem a resource | How to turn the threat or problem into an asset

- Be the dumbest in the room | the power of facilitation and drawing out the expertise of others; the importance of listening

- Value and de-value propositions | making sense of what you do and what we should care

- ...

How to generate more creative ideas

Wherever we are on the spectrum, we need to dial up our creativity. Learn the four things that will help you innovate on demand - using what you have! This will change what you thought you knew about innovation.
CreativityAudience ActivityEducational / InformativeTechnical / Specific

Need Innovation? Think Inside the Box.

45 minute myth buster session that gives an entirely fresh take on innovation and how to:

- harness constraints
- use existing resources
- learn the skill of innovation
- work with patterns
- innovate without customer insight

Deliverables:
- inspiration
- fresh persepctive on innovation
- discovery of Israeli methodology used by Fortune 500 companies for over 20 years
Audience ActivityEducational / Informative

Flip the Problem

This is a quintessential glass half-full workshop that drills participants on how to solve problems more creatively and come up with counter-intuitive solutions that have often used the biggest challenge as a resource in the solution. A winner for disempowered teams.

Deliverables:
- Inspired
- Empowered
- Address the elephant in the room
- learn a tool to solve problems and gain new degrees of freedom.
Audience ActivityEducational / Informative

Need Innovation? Think like a Child

A highly informative session that can be 10-30 minutes long with a high degree of customer interaction. Rachel uses exercises to illustrate cognitive fixedness, a major inhibitor to creative thinking and explains how to break this fixedness. Full of "Ah Hah" moments.
Audience ActivityEducational / Informative

The Innovation Mix

A workshop for Corporate Intrapreneurs or Innovation Leads to help them foster innovation in the organisation in a sustainable way. Rachel starts with a diagnostic and ends with case studies on frameworks used by Fortune 500 companies around the world.

Deliverables:

- Insight for Innovation Leads and Intrapreneurs
- Discovery of a structure for a framework
- learnings from other companies from around the worl.
- Inspiration.
Audience ActivityEducational / InformativeTechnical / Specific

Your Value Proposition: So What?

An engaging and effective workshop to build on Sinek's 'Why Model and ask: Why (purpose), Where are we going (Vision), What do we do? (Offering) So what? (Value Proposition) How? (Values) What do we stand for? (thought leadership) and Who are we? (brand).

Deliverables:
- Alignment
- Buy-in
- strategic levers

Audience ActivityEducational / InformativeTechnical / Specific