Frank Buckler
Ph.D.
California or, GERMANYFrank Buckler, PhD. is Founder & CEO at Success Drivers. His company helps global brands around the world from Audi, Deutsche Bank, L'Oreal, Procter&Gamble, SONOS, T-Mobile to Unilever. In his talks he leverages those examples such as his work helped T-Mobile doubling market share, tripple stock value and lead to record profits.
What audience will get out from hearing Frank speaking:
- Be illuminated that fact-based management is often useless and dangerious
- Be inspired how real world open strategic question can be answered by selflearning AI systems
- Be motivated to take actions as Frank will bring clarity on the prinicples new approaches work and the huge successes pioneers already have today.
Frank is the inventor of the Universal Structure Modeling approach and the NEUSREL software, a causal artificial intelligence framework which is published in several scientific top journals, Ph.D. theses, magazines, and textbooks. He is author of the book "The End of the KPI Illusion". Frank regularly speaks at industry conference with +1.000 attendees such as ESOMAR (New Orleans), BVM (Berlin), ARF Rethink (New York) or Marketing Week Live (London).
Prior he served as a Marketing Director of a global packaging company and a top management consultant. He earned degrees in electronical engineering and business administration and holds a doctorate in marketing research.
Frank Buckler, PhD. is Founder & CEO at Success Drivers. His company helps global brands around the world from Audi, Deutsche Bank, L'Oreal, Procter&Gamble, SONOS, T-Mobile to Unilever. In his talks he leverages those examples such as his work helped T-Mobile doubling market share, tripple stock value and lead to record profits.
What audience will get out from hearing Frank speaking:
- Be illuminated that fact-based management is often useless and dangerious
- Be inspired how real world open strategic question can be answered by selflearning AI systems
- Be motivated to take actions as Frank will bring clarity on the prinicples new approaches work and the huge successes pioneers already have today.
Frank is the inventor of the Universal Structure Modeling approach and the NEUSREL software, a causal artificial intelligence framework which is published in several scientific top journals, Ph.D. theses, magazines, and textbooks. He is author of the book "The End of the KPI Illusion". Frank regularly speaks at industry conference with +1.000 attendees such as ESOMAR (New Orleans), BVM (Berlin), ARF Rethink (New York) or Marketing Week Live (London).
Prior he served as a Marketing Director of a global packaging company and a top management consultant. He earned degrees in electronical engineering and business administration and holds a doctorate in marketing research.
The DNA of Successful Advertising - A.I. revealed
Format: 20 - 60 minute keynote
This program is perfect for:
- Professionals in Marketing, Branding and Advertisting, Customer Insight and senior management in B2C
- insights that it is not an option to engage emotionally, its a must do for effective advertizing - however some emotion types are counter productive
- that...
Management by Artificial Intelligence – The Digitalization of Strategic Decision Making
This program is perfect for:
- Senior management
- Managers in analytical roles
- People interested in Strategy, Marketing and Sales
- Learn that looking at KPI's and other data does not lead to useful insights about what to do next
- Understand why and how analytics solve the problem of attibuting cause of...
