JB Bernstein
As a 30+ year veteran of the sports marketing and packaged goods industries, Mr. Bernstein is widely respected for his creative problem solving and his record-setting results.
Bernstein's original perspective comes from having a 360-degree work experience in the world of business. From advertising and brand management to professional sports leagues, sports agency management and merchandise licensee successes, there is virtually no chair this CEO/Entrepreneur has not been in.
His work history includes positions with Grey Advertising working solely on the Procter & Gamble business, and as part of the founding management teams for both Upper Deck and Major League Soccer before starting his own sports agency.
As Founder and President of Access Group of Miami, he has represented some of the greatest athletes of all time including Barry Bonds, Barry Sanders and Emmitt Smith.
Bernstein was responsible for creating ground breaking programs such as Smith's Run with History™ which is now the standard deal in NFL milestone marketing.
He orchestrated Barry Bonds' departure from the MLB Players Association group licensing program, which made Barry the first baseball player ever to successfully operate outside of their auspices.
Most notably Bernstein created The Million Dollar Arm™ contest in India. This global phenomenon yielded the first two Indian men to ever sign pro sports contracts in the US.
His incredible story eventually became a Walt Disney™ major motion picture titled "MILLION DOLLAR ARM" starring Jon Hamm as J.B. Bernstein. Disney™ released the picture worldwide in 2014.
As a 30+ year veteran of the sports marketing and packaged goods industries, Mr. Bernstein is widely respected for his creative problem solving and his record-setting results.
Bernstein's original perspective comes from having a 360-degree work experience in the world of business. From advertising and brand management to professional sports leagues, sports agency management and merchandise licensee successes, there is virtually no chair this CEO/Entrepreneur has not been in.
His work history includes positions with Grey Advertising working solely on the Procter & Gamble business, and as part of the founding management teams for both Upper Deck and Major League Soccer before starting his own sports agency.
As Founder and President of Access Group of Miami, he has represented some of the greatest athletes of all time including Barry Bonds, Barry Sanders and Emmitt Smith.
Bernstein was responsible for creating ground breaking programs such as Smith's Run with History™ which is now the standard deal in NFL milestone marketing.
He orchestrated Barry Bonds' departure from the MLB Players Association group licensing program, which made Barry the first baseball player ever to successfully operate outside of their auspices.
Most notably Bernstein created The Million Dollar Arm™ contest in India. This global phenomenon yielded the first two Indian men to ever sign pro sports contracts in the US.
His incredible story eventually became a Walt Disney™ major motion picture titled "MILLION DOLLAR ARM" starring Jon Hamm as J.B. Bernstein. Disney™ released the picture worldwide in 2014.
Sometimes to Win, You Have to Change the Game...
Inspired by watching a professional cricket match on ESPN late one evening, J.B. traveled across the world to India with the plan and dream of finding Major League Baseball's (MLB) first Indian born player.
Bernstein actually found two boys named Rinku and Dinesh that he brought back to the US to became baseball pitchers. Seven months later they both became the 1st Indian born athletes to ever sign professional sports contracts...
Seven Figure Selling
Whether you are in a B2C or B2B business, selling goods and services is not easy. Sales leaders must have an ability to act quickly and be an expert in many categories. Most importantly, they must be impervious to rejection.
Using experiences from his unique background as case studies, J.B. shares the 6 roadblocks to closing sales and how to bust through them. The presentation ends with an interactive sales challenge from Bernstein to the audience. These exercises will the...
Hey...Where's My Big Idea?
Big ideas do not magically appear. There is no hidden storage unit of pre-generated ideas locked away in the recesses of our minds. Good ideas come from a process.
In this marketing focused program, J.B. shares the steps in his revolutionary "Idea Generation System". This presentation is completed with cases studies and accomplishments from his career to show the system in action and the results.
Ideas are the lifeblood of business growth, but so few believe they...
