Fran Dunaway

Fran Dunaway

WA, US
Empower women by sharing my experience building a multimillion dollar brand.

Fran Dunaway is a media executive-turned-fashion entrepreneur and co-founder of TomboyX, a Seattle-based gender-neutral underwear and loungewear brand launched in 2013. The brand started as a passion project in collaboration with her wife and co-founder Naomi Gonzalez to create the perfect button-up shirt, pivoting to focus on underwear based on the overwhelming demand for their first boxer brief for women.
Fran and TomboyX are driven by a belief that brands can be a force for positive change, and their messaging promotes a human agenda to inspire conversation about gender, confidence, acceptance, and inclusion.

As CEO, Fran has led TomboyX to doubled YoY growth and industry recognition that has included a listing on Inc. Magazine's 5000 fastest growing companies,(4 times!) and being named one of Forbes 50 over 50 in 2021.

Fran Dunaway is a media executive-turned-fashion entrepreneur and co-founder of TomboyX, a Seattle-based gender-neutral underwear and loungewear brand launched in 2013. The brand started as a passion project in collaboration with her wife and co-founder Naomi Gonzalez to create the perfect button-up shirt, pivoting to focus on underwear based on the overwhelming demand for their first boxer brief for women.
Fran and TomboyX are driven by a belief that brands can be a force for positive change, and their messaging promotes a human agenda to inspire conversation about gender, confidence, acceptance, and inclusion.

As CEO, Fran has led TomboyX to doubled YoY growth and industry recognition that has included a listing on Inc. Magazine's 5000 fastest growing companies,(4 times!) and being named one of Forbes 50 over 50 in 2021.