Why do women want to consume but not create technology? This inspiring yet concrete talk is based on Belinda's latest book: 'Little Miss Geek: Second Edition.'

This presentation challenges the convention that large budgets are needed to address the problem by highlighting the evidence of changing small things 'nudges' to help women feel like they belong and access to the tech industry is no longer denied.

The traditional corporate culture values of hierarchy and status are outdated. Businesses must demonstrate empathy to their customers and staff to survive.

This talk is based on Belinda's second book: The 'Empathy Era' and gives practical 'empathy nudges' which result in a more profitable, more productive business. It also benchmarks the leaders in Empathy as shown with The Empathy Index.

If you want to get women to fall in love with your brand, don't 'pink it & shrink it.' Focus on 3 things: Emotion, Reassurance and Authenticity.

This talk is based on examples of where brands have been successful at engaging women and shares twenty years of research understanding what makes women tick. And it's not kittens and knitting!