John Rossman

John Rossman

WA, US

As an early senior Amazon executive, author of The Amazon Way bestseller, Rossman guides in an energetic keynote to inspire and give actionable takeaways to innovate and win in the digital era.

Your leadership, culture, strategy and tactics need a playbook tailored to the mission --> compete and win in the digital era. You need a keynote speaker who is a proven operator, advisor and author who sets strategy and implements these concepts, not just talks about them. Your need energy and authentic credibility. Your audience will be taking notes and eager to move these ideas forward.


John Rossman is a business strategist, operator and expert on digital transformation, leadership and business reinvention. He has consulted with many great brands including Novartis, Fidelity Investments, Microsoft, Walmart, and Nordstrom. He served as senior innovation advisor at T-Mobile and senior technology advisor to the Gates Foundation. He is the founder of Rossman Partners, a management advisory team helping clients compete and win in the digital era. He is an operator and builder whose love is diving into business problems and customer needs designing solutions and business models. 


He is a former Amazon executive responsible for launching the Amazon marketplace business in 2002. Following Amazon, John was a managing director at an international restructuring and turnaround firm for twelve years and started Rossman Partners in 2017 to guide his clients in competing and winning in the digital era.


He has authored four books including 


Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era

The Amazon Way -- Amazon's 14 Leadership Principles

Think Like Amazon -- 50 1/2 Ideas to Become a Digital Leader

The Amazon Way on IoT -- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies


John writes a popular newsletter The Digital Leader Newsletter, found at Substack.


"I learned more in in an hour with John than I did from my NYU Stern MBA" -- A private equity event attendee at the Carnegie Center

Your leadership, culture, strategy and tactics need a playbook tailored to the mission --> compete and win in the digital era. You need a keynote speaker who is a proven operator, advisor and author who sets strategy and implements these concepts, not just talks about them. Your need energy and authentic credibility. Your audience will be taking notes and eager to move these ideas forward.


John Rossman is a business strategist, operator and expert on digital transformation, leadership and business reinvention. He has consulted with many great brands including Novartis, Fidelity Investments, Microsoft, Walmart, and Nordstrom. He served as senior innovation advisor at T-Mobile and senior technology advisor to the Gates Foundation. He is the founder of Rossman Partners, a management advisory team helping clients compete and win in the digital era. He is an operator and builder whose love is diving into business problems and customer needs designing solutions and business models. 


He is a former Amazon executive responsible for launching the Amazon marketplace business in 2002. Following Amazon, John was a managing director at an international restructuring and turnaround firm for twelve years and started Rossman Partners in 2017 to guide his clients in competing and winning in the digital era.


He has authored four books including 


Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era

The Amazon Way -- Amazon's 14 Leadership Principles

Think Like Amazon -- 50 1/2 Ideas to Become a Digital Leader

The Amazon Way on IoT -- 10 Principles for Every Leader from the World's Leading Internet of Things Strategies


John writes a popular newsletter The Digital Leader Newsletter, found at Substack.


"I learned more in in an hour with John than I did from my NYU Stern MBA" -- A private equity event attendee at the Carnegie Center

Big Bet Leadership & Disruptive Technologies: A Leadership Playbook for ChatGPT and Generative AI

Discover how to lead a reengineering of your business by harnessing the power of ChatGPT, generative AI, and other disruptive technologies. This keynote presents a strategic leadership playbook designed to guide leaders through the process of digital transformation and business reinvention, positioning their organization for long-term success.


Based on his forthcoming book... the power and impact of ChatGPT, generative AI, computer vision, the Internet of Things and...

InnovationFutureArtificial Intelligence (AI)Leadership - Executive LevelEducational / Informative

THINKING IN OUTCOMES -- Leadership for FAST Innovation & Succeeding at Big Bets

BIG BETS happen at all levels in a company – the enterprise, division, product, program, and team. BIG BETS are the initiatives and plans we think will deliver lasting impact, but there is significant risk as these are complex strategies and plans. They are a BIG BET.


BIG BETS goes by many names, like digital transformations, new business models, innovation programs, and strategic initiatives. Over 80% of all BIG BETS fail to deliver on time, on a budget, or deliver...

InnovationLeadership - Executive LevelAudience ActivityTechnical / Specific

Leadership & Culture for Growth & Innovation -- The Amazon Way

Leadership is a skill. Culture is the default standard defining how we work together. So, how can you build on your leadership and culture to drive systematic growth & innovation?


Based on the best-selling The Amazon Way: Amazon’s Leadership Principles, Rossman outlines a set of strategies and tactics, giving a playbook for any industry or situation to make small changes resulting in significant impact.


Customer centricity, metrics and...

InspirationalLeadership - Executive LevelTechnical / SpecificInspirational / Life-changing

Think Like Amazon... Leadership for the Future of Your Industry?

Is your company ready to create the future of your company and industry? Leaders who want to drive innovation must ask this while challenging conventional thinking if they want to have a future in their industry. But what are the right questions to ask to create that future? How do we develop our strategy? How can we anticipate industry disruption, and how we adapt?


Former Amazon Executive John Rossman was a key leader in launching and scaling the third-party platform...

InnovationFutureTechnologyEducational / InformativeTechnical / Specific

NEVER WASTE A GOOD CRISIS -- Leadership & Innovation for Market Volatility

Your supply prices and lead times are rising, your employee wages are increasing, transportation is getting more expensive, and critical components (like chips) might be in short supply. Your COGS and your P&L are a mess. Your world and business might feel like it’s in crisis. 


This is a leadership choice -- waste time worrying about what’s coming or plan to survive and thrive in the volatile market.


John delivers an engaging story...

Business GrowthLeadership - Executive LevelTechnical / SpecificInspirational / Life-changing

Reinventing Healthcare & Insurance Through Patient Centricity, Innovation & Leadership -- The Amazon Way

The US healthcare industry is almost 20% of GDP, but what might the future of healthcare become? What can we predict out of Amazon’s healthcare strategy? And how can we adapt to change while improving patient outcomes, the employee experience, and growing your business?


The answer is leadership built for the challenge of driving excellence and simultaneously delivering innovation. John delivers a healthcare leadership playbook built to deliver a clear strategy,...

InspirationalLeadership - Executive LevelTechnologyTechnical / SpecificInspirational / Life-changing