Hellmut Schutte
Professor Hellmut Schütte joined INSEAD's faculty in 1981 after a successful career in the areas of marketing and investment banking covering a period of 11 years. As Senior Affiliate Professor of International Management, he teaches and does research in the area of international business and international marketing with a special focus on Asia. His present work is concerned with markets and consumers in Asia, with the emergence of China, and with the regionalisation of the strategies and organisational structures of multinational firms. Professor Schütte studied economics and business administration in Germany and obtained his doctorate from the University of St.Gallen, Switzerland. In 1989/90, he was visiting professor at the University of Tokyo and in 1992/93, he was a visiting professor at Boston University and visiting scholar at Harvard University.
Up to the fall of 2006, Professor Schütte was the Dean of INSEAD's fast growing Asia Campus located in Singapore. The campus is part of INSEAD's emerging global learning network. It comprises of large, stateoftheart facilities, a faculty of 40 full time resident professors, and welcomes 300 MBA participants and 2500 executives per year. The sixyearold campus serves as a hub for a number of activities across the whole of Asia. Before his appointment as Dean in 2002, Hellmut Schütte served as Associate Dean for Executive Education in Asia.
Professor Schütte has lived and worked in nine different countries, and taught in seminars in about 40 countries all over the world. He is a wellknown speaker in conferences and business meetings and is actively involved in various executive programmes, board and advisory roles and consulting assignments for leading Asian and Western organisations.
His publications include "Consumer Behaviour in Asia" (Macmillan) in 1998, a casebook called "Strategies and Management in Asia Pacific" in 1999 (McGraw Hill, coauthor P. Lasserre) of which a Chinese version appeared in 2000 and Marketing Management - An Asian Case Book in 2004 (Prentice Hall/Pearson, coauthors Ang, Leong, and Tan). In 1995, Professor Schütte published "Strategies for Asia Pacific" (coauthor Philippe Lasserre) of which German, French and Japanese versions have appeared subsequently. The third edition of this bestselling book appeared in 2006.
Professor Hellmut Schütte joined INSEAD's faculty in 1981 after a successful career in the areas of marketing and investment banking covering a period of 11 years. As Senior Affiliate Professor of International Management, he teaches and does research in the area of international business and international marketing with a special focus on Asia. His present work is concerned with markets and consumers in Asia, with the emergence of China, and with the regionalisation of the strategies and organisational structures of multinational firms. Professor Schütte studied economics and business administration in Germany and obtained his doctorate from the University of St.Gallen, Switzerland. In 1989/90, he was visiting professor at the University of Tokyo and in 1992/93, he was a visiting professor at Boston University and visiting scholar at Harvard University.
Up to the fall of 2006, Professor Schütte was the Dean of INSEAD's fast growing Asia Campus located in Singapore. The campus is part of INSEAD's emerging global learning network. It comprises of large, stateoftheart facilities, a faculty of 40 full time resident professors, and welcomes 300 MBA participants and 2500 executives per year. The sixyearold campus serves as a hub for a number of activities across the whole of Asia. Before his appointment as Dean in 2002, Hellmut Schütte served as Associate Dean for Executive Education in Asia.
Professor Schütte has lived and worked in nine different countries, and taught in seminars in about 40 countries all over the world. He is a wellknown speaker in conferences and business meetings and is actively involved in various executive programmes, board and advisory roles and consulting assignments for leading Asian and Western organisations.
His publications include "Consumer Behaviour in Asia" (Macmillan) in 1998, a casebook called "Strategies and Management in Asia Pacific" in 1999 (McGraw Hill, coauthor P. Lasserre) of which a Chinese version appeared in 2000 and Marketing Management - An Asian Case Book in 2004 (Prentice Hall/Pearson, coauthors Ang, Leong, and Tan). In 1995, Professor Schütte published "Strategies for Asia Pacific" (coauthor Philippe Lasserre) of which German, French and Japanese versions have appeared subsequently. The third edition of this bestselling book appeared in 2006.
