Simon Sinek
Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together.
Described as "a visionary thinker with a rare intellect," Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.
He shares his ideas through his books:
- Start With Why: How Great Leaders Inspire Everyone to Take Action, a global bestseller (with over 1 million books sold in the U.S. alone)
- Leaders Eat Last: Why Some Teams Pull Together and Others Don't a New York Times and Wall Street Journal bestseller
- Together is Better: A Little Book of Inspiration, a New York Times and Wall Street Journal bestseller
- Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team
- And his latest book, The Infinite Game, also a New York Times and Wall Street Journal bestseller
A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest-lasting impact in the world. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate and the environments in which people operate at their natural best. He has devoted his life to sharing his thinking in order to help other leaders and organizations inspire action.
Simon may be best known for popularizing the concept of WHY, which he described in his first TED Talk in 2009. That talk went on to become the second most-watched TED Talk of all time and is still in the top five with over 50 million views. His interview on Millennials in the Workplace broke the internet in 2016. With over 80 million views in its first week, it has now been viewed hundreds of millions of times. This led to Simon being YouTube's fifth most searched term in 2017.
His unconventional and innovative views on business and leadership have attracted international attention. From the airline industry to the entertainment industry, from finance to fashion, from big business to entrepreneurs to police forces, Simon has been invited to meet with a broad array of leaders and organizations in nearly every industry. He has also had the honor of sharing his ideas with multiple agencies of the US government and with the senior-most leaders of the United States Air Force, Marine Corps, Navy, Army, and Coast Guard.
Simon is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is also active in the arts and in the non-for-profit world (though Simon prefers to call it the for-impact world).
Simon Sinek is an unshakable optimist. He believes in a bright future and our ability to build it together.
Described as "a visionary thinker with a rare intellect," Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.
He shares his ideas through his books:
- Start With Why: How Great Leaders Inspire Everyone to Take Action, a global bestseller (with over 1 million books sold in the U.S. alone)
- Leaders Eat Last: Why Some Teams Pull Together and Others Don't a New York Times and Wall Street Journal bestseller
- Together is Better: A Little Book of Inspiration, a New York Times and Wall Street Journal bestseller
- Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team
- And his latest book, The Infinite Game, also a New York Times and Wall Street Journal bestseller
A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest-lasting impact in the world. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate and the environments in which people operate at their natural best. He has devoted his life to sharing his thinking in order to help other leaders and organizations inspire action.
Simon may be best known for popularizing the concept of WHY, which he described in his first TED Talk in 2009. That talk went on to become the second most-watched TED Talk of all time and is still in the top five with over 50 million views. His interview on Millennials in the Workplace broke the internet in 2016. With over 80 million views in its first week, it has now been viewed hundreds of millions of times. This led to Simon being YouTube's fifth most searched term in 2017.
His unconventional and innovative views on business and leadership have attracted international attention. From the airline industry to the entertainment industry, from finance to fashion, from big business to entrepreneurs to police forces, Simon has been invited to meet with a broad array of leaders and organizations in nearly every industry. He has also had the honor of sharing his ideas with multiple agencies of the US government and with the senior-most leaders of the United States Air Force, Marine Corps, Navy, Army, and Coast Guard.
Simon is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is also active in the arts and in the non-for-profit world (though Simon prefers to call it the for-impact world).
The Infinite Game
In finite games, like football or chess, the players are known, the rules are fixed, and the endpoint is clear. The winners and losers are easily identified.
In infinite games, like business or politics or life itself, the players come and go, the rules are changeable, and there is no defined endpoint. There are no winners or losers in an infinite game; there is only ahead and behind.
The more Simon started to understand the difference between finite and infinite games, the...
Start With Why
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a...
Find Your Why
With Start With Why, Simon started a movement to inspire people to do the things that inspire them. Millions of people now understand the concept of the Golden Circle.
This paperback workbook is designed to help those inspired by the message find their WHY and bring it to life in both their careers and organizations. Now, along with two colleagues, David Mead and Peter Docker, Simon has created a guide to the most important step any business can take: finding their...
Leaders Eat Last Book
In his work with organizations around the world, Simon Sinek noticed that some teams trust each other so deeply that they would literally put their lives on the line for each other. Other teams, no matter what incentives are offered, are doomed to infighting, fragmentation and failure. Why?
The answer became clear during a conversation with a Marine Corps general. "Officers eat last," he said. Simon watched as the most junior Marines ate first while the most senior Marines took...
