Patti Hone
Normally, I start my bio with "work" credientials but since I was diagnosed breast cancer and have now been sharing my journery I start my bio with Breast Cancer fighter, Survivor and Speaker. I will take you and your audience through a very candid but humourous and "uplifting" journey from my diagniosis through surgery and recovery showing you that cancer is but a chapter in one's life...it is not the whole story! Tatacancer.wordpress.com will give you an insight into my journey of discovery, growth perseverence and success. Hope you can join me on this rollercoaster ride.
With twenty-five years of advertising experience and a proven track record, Patti provides As You Like It's clients with complete marketing and communication services.
Patti began her career as a copywriter before undertaking the position of Marketing Director for a national chain of drug stores. On the agency side, Patti specializes in retail and franchise accounts, where her creative campaigns have won over eighty advertising and marketing awards for her clients.
In addition to managing and directing all agency projects, Patti is very involved in the Canadian Franchise Association, having served on the Board of Directors for eight years. Patti also has monthly columns in many industry magazines and newsletters. The recent publication Canada's Guide to Franchising features Patti's chapter on marketing and advertising for franchisees.
Patti is a popular speaker at conferences, trade shows and industry events speaking about branding, growth, customer service and loyalty and franchising. Her enthusiasm and real life experience translates into an entertaining and very informative program that has been sought out by companies across North America to bring their brands to life.
Normally, I start my bio with "work" credientials but since I was diagnosed breast cancer and have now been sharing my journery I start my bio with Breast Cancer fighter, Survivor and Speaker. I will take you and your audience through a very candid but humourous and "uplifting" journey from my diagniosis through surgery and recovery showing you that cancer is but a chapter in one's life...it is not the whole story! Tatacancer.wordpress.com will give you an insight into my journey of discovery, growth perseverence and success. Hope you can join me on this rollercoaster ride.
With twenty-five years of advertising experience and a proven track record, Patti provides As You Like It's clients with complete marketing and communication services.
Patti began her career as a copywriter before undertaking the position of Marketing Director for a national chain of drug stores. On the agency side, Patti specializes in retail and franchise accounts, where her creative campaigns have won over eighty advertising and marketing awards for her clients.
In addition to managing and directing all agency projects, Patti is very involved in the Canadian Franchise Association, having served on the Board of Directors for eight years. Patti also has monthly columns in many industry magazines and newsletters. The recent publication Canada's Guide to Franchising features Patti's chapter on marketing and advertising for franchisees.
Patti is a popular speaker at conferences, trade shows and industry events speaking about branding, growth, customer service and loyalty and franchising. Her enthusiasm and real life experience translates into an entertaining and very informative program that has been sought out by companies across North America to bring their brands to life.
What's Your Brand Worth?
Have you ever wondered what makes one business stand out from the rest? Why do customers choose one over another when so many offer the same things? the answer is branding. So what does it mean and how can you utilize it? in this presentation Patti will give you an inside look at how to create, implement and sustain a successful brand while inspiring all stakeholders to want to be part of that brand!
Service Please
A well branded company typically relies on service as a way to promote and maintain their competitive edge. So what does service mean to you? And does everyone in your organization understnad and feel the same way? in this presentation you will learn about the key elements that make up good SERVICE Spirit; Enthusiasm; Responsibility: Visibility: Interest; Communication; Excellence. SERVICE and what it stands for are paramount to the success of your brand and ultimately your...
Back to Basics. Marketing with a Human Touch
In this day and age of technology, smart phones, texting, instagram, facebook, etc...have we lost the art of face to face communication and customer service? Are we dependiing on technology too much and are we losing the art of personal sevice versus personalized messaging wihout human contact? in this presentation your will learn tips on building customer relationships, how to communicate with your customers so you meet and exceed their expectations and how to make them feel valued so...
Love 'em and Leave 'em. Why Customers Don't Come Back
You did your marketing well. You offered your customers great value for money, greeted them in a courteous manner, ensured they were well looked after and thanked them on the way out. you did everything right....right? There's a difference between satisfaction and loyalty with customers. In this presentation you will not only learn the difference, you will learn how to identify customer's needs, meet them and exceed them in order to create loyalty that lasts
Sorry, I don't have time for cancer
Ta Ta Cancer - Dealing with Breast Cancer
Check out tatacancer.wordpress.com for insight into my journey
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