David Cacioppo
David has over 20 years of experience in marketing and advertising. He is a rare combination of technical expert and communicator. Prior to starting emfluence, a digital marketing agency based in Kansas City, David was one of the Managing Partners at CHRW Advertising, a full service, traditional advertising agency. Because of that background, he knows the importance of brand and personality in any marketing or advertising campaign and brings that into his strategy work with clients every day.
In his role as President/CEO at emfluence, David helps key clients with strategic marketing decisions and oversees day to day operations and development of the company's proprietary online marketing tools. He also manages development of the emfluence Marketing Platform, a permission-based email marketing and digital marketing application that allows emfluence clients to easily create, distribute and track email, social and survey/landing page campaigns. The emfluence Platform and its users help David understand ongoing emerging technology and media in ways applicable to a marketer's every day challenges.
David has over 20 years of experience in marketing and advertising. He is a rare combination of technical expert and communicator. Prior to starting emfluence, a digital marketing agency based in Kansas City, David was one of the Managing Partners at CHRW Advertising, a full service, traditional advertising agency. Because of that background, he knows the importance of brand and personality in any marketing or advertising campaign and brings that into his strategy work with clients every day.
In his role as President/CEO at emfluence, David helps key clients with strategic marketing decisions and oversees day to day operations and development of the company's proprietary online marketing tools. He also manages development of the emfluence Marketing Platform, a permission-based email marketing and digital marketing application that allows emfluence clients to easily create, distribute and track email, social and survey/landing page campaigns. The emfluence Platform and its users help David understand ongoing emerging technology and media in ways applicable to a marketer's every day challenges.
Social Media for Trade Shows
This seminar will focus on the trade show element of your marketing campaigns, designed to help exhibitors, sponsors and even attendees make the most of their event marketing by incorporating social media. This session constantly evolves as social media continues to grow and chane!
Social Media for Executives
Social media moves fast even if you're in the industry. For busy C-level executives, it can be hard to decide what to keep up on. As a CEO himself, situated in the digital marketing world, David speaks on which media, how many media and how to handle social media from the executive's perspective.
Mobile Marketing: the Good, the Bad & the WOW!
Mobile marketing impacts and is impacted by every arena of marketing these days. From mobile web & mobile-optimized lead forms to opt-in text-message marketing to QR codes and emerging technology that allows customers and prospects to integrate online with real-world life, mobile means business. Dave touches on the 10 things marketers should always do, and the 10 things to never do in mobile marketing. Plus, he'll tell stories of those who do it well.
Online Fundraising: How Nonprofits Can Harness Technology
There are a number of online tools and tactics that help nonprofits establish and grow relationships with their donors. So many, it may seem overwhelming! In this seminar, David helps define the tools that can help nonprofits get, keep and grow donors. He also breaks down the tools and techniques into easiest to most complex: you have to crawl before you can walk... David will give you the low hanging fruit you can take advantage of right away, and then what comes next for more advanced...
Email Marketing for Lead Generation
Sure, there are daily examples of great email marketing campaigns from consumer packaged goods, travel & leisure services and retail brands. But what about Business-to-Business? How can business products and services use the cost-effective, data-driven, high return on investment medium of email marketing? David dives into email marketing best practices, plus, some case studies of those who've done it well and seen the results.
