William Arruda

Welcome to the new all-virtual, all-the-time world of work! With one click, one tap, one search term, people are forming their impression of you from pixels. To succeed, you need relationship-building skills for the virtual and hybrid world. That means delivering a powerful digital first impression, growing and nurturing connections online, and making sure that your bits-and-bytes brand doesn't clash with the flesh-and-bones YOU. Sound daunting? Not to worry! In this humorous and...

Personal branding is increasingly recognized as a must-have skill for every leader. It provides the sense of stability, empowerment, value-creation and recognition leaders need to succeed in today's increasingly complex marketplace. Personal branding is about being yourself - your best self - in support of your career, your team and your organization. William has been leading the personal branding industry longer than anyone else; and he shares what he has learned in this highly...

Most online meetings are boring. Bland. Beige. That’s because most leaders don’t know how to tailor their techniques for the virtual/hybrid world. We moved from the meeting room to the Zoom room with the flip of a switch, without learning the important distinctions that make online interactions vastly different from their real-world cousins This workshop reveals effective practices that will entice decision makers and make your brilliance shine online. Using neuroscience, marketing...

Today, if you don't show up in Google, you don't exist. Building your personal brand on the web is not only important to career success, it's critical to being able to do your job, lead your team and support your company. In this presentation, William explains the social branding phenomenon and provides the roadmap for building a powerful online presence - taking advantage of all the social media tools available. Having a virtual brand that reinforces and extends your real-world brand. It...

Strong personal brands open doors, build trust and develop ambassadors. The market is competitive. Driving sales requires being able to establish and nurture client relationships and attract ideal opportunities. It means turning prospects into loyal clients and loyal clients into fervent promoters - who become your sales force - helping you open more doors and book more business. In this highly interactive, informative and actionable presentation, William takes you through the three-step...

Companies are waking up to the importance of promoting women into leadership roles. Women are the future of business: Their cultural perspective and their cognitive strengths (whether from nature or nurture) are uniquely aligned with the needs of the new world of work. This gives them an unprecedented opportunity to celebrate their authentic selves, creating value for their team, their company and for themselves. This keynote prepares women to succeed in leadership roles by helping them...

Be lazy, be an imposter and be secretive - just some of the counterintuitive but wildly valuable advice you will experience in William's keynote focused on the power of LinkedIn. In a world where people learn about you online before meeting you in person, LinkedIn has become the most powerful tool for introducing yourself to decision makers and expressing your personal brand. Not having a LinkedIn profile sends a message that you aren't serious about your career; but just having a profile...

Artificial intelligence. Virtual reality. Robotics. The workplace is becoming infused with technology. Despite all the exciting benefits, technology is also creating a humanity deficit at work. Effective leaders know how to use the digital advantage to make the workplace more human, not less. They know that the one thing a bot can’t bring to the table is true humanity: Our ability to build relationships. Our aspirations to innovate. Our creativity to design the future. Not long ago,...