Donna Rachelson
Donna Rachelson is a businesswoman and a branding and marketing specialist. She has a fascination in personal and team branding and its impact on business growth.
Having held a number of Marketing Director positions in blue chip organisations including Nando's and the South African Institute of Chartered Accountants as well as marketing management positions at Standard Bank and AECI, she is driven to empower people to incorporate branding, marketing and business development into all aspects of their work.
Donna has a solid business education, including an MBA and is currently a guest lecturer at GIBS. She is also author of the bestselling book 'Branding & Marketing YOU', the first South African based personal branding and marketing book. She has just released her second book - Branding & Marketing YOU through Teams.
Donna is CEO of Branding & Marketing YOU that helps people, teams and organisations brand and market themselves in innovative and impactful ways. The company has trained and coached many people across more than 20 blue chip clients, including Microsoft, McKinsey, Discovery, Standard Bank, Nedbank, Deloitte and Basil Read.
She is a dedicated wife and mother and in her spare time, assists charity and NGO organisations to market themselves effectively. She has a keen interest in hiking, running, skiing and chocolate.
Her motto that drives her is 'Making a marketing difference everyday'
Donna Rachelson is a businesswoman and a branding and marketing specialist. She has a fascination in personal and team branding and its impact on business growth.
Having held a number of Marketing Director positions in blue chip organisations including Nando's and the South African Institute of Chartered Accountants as well as marketing management positions at Standard Bank and AECI, she is driven to empower people to incorporate branding, marketing and business development into all aspects of their work.
Donna has a solid business education, including an MBA and is currently a guest lecturer at GIBS. She is also author of the bestselling book 'Branding & Marketing YOU', the first South African based personal branding and marketing book. She has just released her second book - Branding & Marketing YOU through Teams.
Donna is CEO of Branding & Marketing YOU that helps people, teams and organisations brand and market themselves in innovative and impactful ways. The company has trained and coached many people across more than 20 blue chip clients, including Microsoft, McKinsey, Discovery, Standard Bank, Nedbank, Deloitte and Basil Read.
She is a dedicated wife and mother and in her spare time, assists charity and NGO organisations to market themselves effectively. She has a keen interest in hiking, running, skiing and chocolate.
Her motto that drives her is 'Making a marketing difference everyday'
7 keys to small business marketing success
One of the biggest challenges entrepreneurs face is how to market their businesses effectively. Most understand that marketing is important, but few understand what activities to focus on that will have maximum impact for their business. In most cases, entrepreneurs waste money on ad hoc activities that are not strategically driven; are 'one' offs and are not measured in terms of effectiveness and having a tangible ROI.
While huge misperceptions exist of what marketing is, there is...
Branding & Marketing YOU
What sets you apart from everyone else?
Companies build brands to ensure that buyers create a connection with their services and are motivated to purchase these. In many cases, companies spend a lot of time, money and energy building and marketing these brands. But often, before your company sells anything - your product, service or company - they buy your people first. People need to buy into them as a brand before they buy into what they're selling, and if that's the case, it...
Marketing lessons from Lady Gaga
A nut looking for attention or a Business & Marketing Genius?!?
She is 26yrs old. She dropped out of school and started singing in night clubs. She had no identity, no reputation, no following....
Four years later she is one of the most successful and talked about artists in the world!
What does she know that we don't?
In the 'Marketing lessons from Lady Gaga' keynote we uncover the secrets behind the astronomical success of Lady Gaga - marketing phenomenon...
Play to Win! What women can learn from men in business
Tired of playing politics, working hard and receiving too little return for your efforts? It's time to master the advantage of being able to wear both the skirt and the pants.
Donna Rachelson has over her career of 25 years worked with a number of senior executive women and has gained insight into how they have built their careers. She also embarked on a conscious experiment last year working alongside men to uncover the differences in the Mars and Venus approach to...
Branding & Marketing your Team
Branding & Marketing Your Team
Most businesses have dabbled in team-building, but few have embraced 'team branding', a modern approach to transforming your team. Team branding focuses on effectively positioning your team by communicating its value, and in turn creating a sustainable, unique relationship with customers.
Communicating your team's value has become vital in today's business environment. No matter what your team does or how much value it adds...
