Steve Morse
In June 2013, Dr. Steve Morse was appointed Director of the Hospitality and Tourism program in the College of Business at Western Carolina University in Cullowhee, NC. He is an economist and professor and teaches courses in hospitality revenue management and price strategy, hospitality cost control, hotel & lodging management, and hospitality business demand analysis. He was previously on the faculty and director of the Tourism Institute at the University of Tennessee in Knoxville.
Dr. Morse is frequently quoted as an expert in hotel, restaurant, attractions, and tourism trends in leading news sources in the U.S. He tracks economic trends in the hotel, restaurant, attractions, and tourism sectors in the Southeast and U.S. economies.
He is a frequent speaker at national and state hospitality and tourism conferences, and conducts workshops and seminars for regional and local tourism organizations, governments, and Chambers of Commerce to better understand the impact of tourist spending on the economic development of local economies. Since 2008, Dr. Morse has conducted over 140 customized conference seminars, presentations and workshops on economic trends in hospitality and tourism to both public and private sector organizations.
His applied and practical research has been recognized by the hospitality and tourism industry with numerous industry awards including the 2010 Shining Light Research Award from the Southeast Tourism Society, and the 2011 Hospitality Professor of the Year from the Tennessee Hospitality Association. He is currently president of the U.S. Travel and Tourism Research Association’s Southeast Chapter, and past president of the Southeast Chapter of the association of southeast hospitality and tourism professors.
He was raised on a family farm in Whitesburg, GA west of Atlanta near Carrollton, GA and during college worked in hotels, restaurants, attractions, and tourism marketing organizations. He earned his B.S. from the University of Georgia, and his Ph.D. from the University of Tennessee.
He and his wife Mary live in the beautiful mountains of Western North Carolina in Cullowhee, NC with their eleven year old son Chance. When he is not teaching, researching, traveling or speaking to groups, he can usually be found fishing with his family somewhere in the southeast on a lake or river.
In June 2013, Dr. Steve Morse was appointed Director of the Hospitality and Tourism program in the College of Business at Western Carolina University in Cullowhee, NC. He is an economist and professor and teaches courses in hospitality revenue management and price strategy, hospitality cost control, hotel & lodging management, and hospitality business demand analysis. He was previously on the faculty and director of the Tourism Institute at the University of Tennessee in Knoxville.
Dr. Morse is frequently quoted as an expert in hotel, restaurant, attractions, and tourism trends in leading news sources in the U.S. He tracks economic trends in the hotel, restaurant, attractions, and tourism sectors in the Southeast and U.S. economies.
He is a frequent speaker at national and state hospitality and tourism conferences, and conducts workshops and seminars for regional and local tourism organizations, governments, and Chambers of Commerce to better understand the impact of tourist spending on the economic development of local economies. Since 2008, Dr. Morse has conducted over 140 customized conference seminars, presentations and workshops on economic trends in hospitality and tourism to both public and private sector organizations.
His applied and practical research has been recognized by the hospitality and tourism industry with numerous industry awards including the 2010 Shining Light Research Award from the Southeast Tourism Society, and the 2011 Hospitality Professor of the Year from the Tennessee Hospitality Association. He is currently president of the U.S. Travel and Tourism Research Association’s Southeast Chapter, and past president of the Southeast Chapter of the association of southeast hospitality and tourism professors.
He was raised on a family farm in Whitesburg, GA west of Atlanta near Carrollton, GA and during college worked in hotels, restaurants, attractions, and tourism marketing organizations. He earned his B.S. from the University of Georgia, and his Ph.D. from the University of Tennessee.
He and his wife Mary live in the beautiful mountains of Western North Carolina in Cullowhee, NC with their eleven year old son Chance. When he is not teaching, researching, traveling or speaking to groups, he can usually be found fishing with his family somewhere in the southeast on a lake or river.
