
Doug Moran
PCC
VA, USAward-winning and best-selling author Doug Moran founded If You Will Lead, LLC in 2009, to foster leadership development and growth through executive coaching, consulting, training, and motivational speaking. Doug believes fervently that everyone has the capacity to be a leader. He is passionate about helping those who choose to lead by fostering the skills and competencies necessary to do so powerfully and effectively. Doug has helped leaders around the world achieve their goals and recognize their leadership potential.
Doug is the co-founder of The Cohero Institute, the creator and provider of the Cohero Collaborative Leadership Profile Assessments. The Cohero assessments help leaders understand their unique strengths within the context of an organization's overall requirements for learning, management, and leadership. They provide a way for individuals and organizations to assess their leadership competencies so they can understand how to leverage their strengths and compensate for their weaknesses.
Doug's approach to coaching starts with the leader and moves outward. By focusing on self-awareness, Doug helps leaders see the connections between who they are and how they lead. He then uses this self-awareness to help his clients lead more powerfully by creating a compelling vision, developing behaviors that attract others, and promoting actions that build and maintain trust and respect. Doug uses a variety of tools and exercises to enable his clients to understand themselves and to reach their fullest potential.
Doug speaks, writes and teaches on a variety of topics related to leadership and change. Doug's bestselling book, If You Will Lead: Enduring Wisdom for 21st-Century Leaders, was named one of LeadershipNow.com's "Best Leadership Books of 2011." His articles and interviews have appeared in a variety of national magazines, including Investor's Business Daily, CIO Insight, LeadershipNow, Leadership Edge, Inside Business, Leadership Excellence, Training Magazine and Enterprise Leadership.
Doug has more than 30 years of hands-on executive leadership experience. His clients include Fortune 500 corporations, start-ups, government agencies, and non-profits. His professional leadership experience gives him the ability to truly appreciate the challenges his clients are confronting and to meet them where they are. He has led organizations of all sizes, from a complex enterprise of more than 16,000 employees to small teams of individual contributors. Before starting If You Will Lead, Doug spent ten years with Capital One Financial Services in a variety of executive roles. Most recently, he was CIO for Capital One's Financial Services Division, providing technology leadership for domestic and international business units. Doug also oversaw the company's Merger and Acquisition IT team.
Doug served Virginia's Governor as Deputy Secretary of Health and Human Resources, COO of the Department of Social Services, and Director of Telecommunications. Under his leadership, Virginia revolutionized its welfare system, putting more than 50,000 unemployed citizens to work. He was recognized by both the National Association of State Telecommunications Directors and the National Public-Private Partnership Association for outstanding leadership and innovation. Doug started his career with Verizon, where he led two new product launches and patented three inventions.
Doug is a graduate of Georgetown University's Leadership Coaching Program, and he is designated as an Associate Certified Coach by the International Coach Federation. Doug holds a Bachelor of Science degree from James Madison University. His community involvement centers on ethical leadership, student leadership, education, affordable housing, veterans support and children's healthcare.
Award-winning and best-selling author Doug Moran founded If You Will Lead, LLC in 2009, to foster leadership development and growth through executive coaching, consulting, training, and motivational speaking. Doug believes fervently that everyone has the capacity to be a leader. He is passionate about helping those who choose to lead by fostering the skills and competencies necessary to do so powerfully and effectively. Doug has helped leaders around the world achieve their goals and recognize their leadership potential.
Doug is the co-founder of The Cohero Institute, the creator and provider of the Cohero Collaborative Leadership Profile Assessments. The Cohero assessments help leaders understand their unique strengths within the context of an organization's overall requirements for learning, management, and leadership. They provide a way for individuals and organizations to assess their leadership competencies so they can understand how to leverage their strengths and compensate for their weaknesses.
Doug's approach to coaching starts with the leader and moves outward. By focusing on self-awareness, Doug helps leaders see the connections between who they are and how they lead. He then uses this self-awareness to help his clients lead more powerfully by creating a compelling vision, developing behaviors that attract others, and promoting actions that build and maintain trust and respect. Doug uses a variety of tools and exercises to enable his clients to understand themselves and to reach their fullest potential.
Doug speaks, writes and teaches on a variety of topics related to leadership and change. Doug's bestselling book, If You Will Lead: Enduring Wisdom for 21st-Century Leaders, was named one of LeadershipNow.com's "Best Leadership Books of 2011." His articles and interviews have appeared in a variety of national magazines, including Investor's Business Daily, CIO Insight, LeadershipNow, Leadership Edge, Inside Business, Leadership Excellence, Training Magazine and Enterprise Leadership.
Doug has more than 30 years of hands-on executive leadership experience. His clients include Fortune 500 corporations, start-ups, government agencies, and non-profits. His professional leadership experience gives him the ability to truly appreciate the challenges his clients are confronting and to meet them where they are. He has led organizations of all sizes, from a complex enterprise of more than 16,000 employees to small teams of individual contributors. Before starting If You Will Lead, Doug spent ten years with Capital One Financial Services in a variety of executive roles. Most recently, he was CIO for Capital One's Financial Services Division, providing technology leadership for domestic and international business units. Doug also oversaw the company's Merger and Acquisition IT team.
Doug served Virginia's Governor as Deputy Secretary of Health and Human Resources, COO of the Department of Social Services, and Director of Telecommunications. Under his leadership, Virginia revolutionized its welfare system, putting more than 50,000 unemployed citizens to work. He was recognized by both the National Association of State Telecommunications Directors and the National Public-Private Partnership Association for outstanding leadership and innovation. Doug started his career with Verizon, where he led two new product launches and patented three inventions.
Doug is a graduate of Georgetown University's Leadership Coaching Program, and he is designated as an Associate Certified Coach by the International Coach Federation. Doug holds a Bachelor of Science degree from James Madison University. His community involvement centers on ethical leadership, student leadership, education, affordable housing, veterans support and children's healthcare.
Collaborative Leadership: Creating Value through Greater Leverage
What happens when we can't do it all ourselves? Whether we know it or not, we all face leadership challenges. This is as true for sole proprietors as it is for Fortune 500 giants. The nature of the challenge may be different, but the root cause isn't. No one can be the perfect leader for every situation.
So how do we let go and let others help us lead our organizations? How do we become more collaborative in our leadership? Whether that means hiring executives to join you in leading...
Selling Is Leading
Based on his bestselling, award-winning book, Doug Moran helps sales people be more effective by embracing the role of leadership in all sales situations. He starts by recognizing that all great leaders must be effective at selling. He then demonstrates that the converse is also true, all great sales people must be effective leaders.
He helps his audience examine, understand, and apply the skills required to lead powerfully. The If 16 Leadership Framework...
Transforming Compliance into Commitment
Every organization confronts some type of regulation. For some, regulations create only minor disruptions. For others, regulations are integral to every aspect of their work. Leading in these highly regulated environments presents a unique set of leadership challenges - especially in times of uncertainty and change. Motivating others to achieve high performance in these situations can often feel impossible. Most leaders do this by attempting to help others see the light at the end of the...
Choosing to Lead: 4 Questions at the Heart of True Leadership
Leadership starts with a decision - the decision to lead. Before anyone will choose to follow you, you must first choose to lead. Based on his bestselling and award-winning book, Doug Moran helps leaders examine, understand, and apply the skills required to lead powerfully. The If 16 Leadership Framework incorporates the essential attributes all leaders must possess. The framework explores and helps leaders answer four key questions:
- Who am...
Leading Change by Overcoming Fear
Fear is often cited as one of the greatest obstacles leaders face when creating change. The truth is that people don't fear change; they fear the unknown and loss of control that change produces. These fears lead to increases in stress and unhealthy conflict, which in turn lead to stifled innovation, reduced efficiency and productivity, and increased employee and customer attrition. The better we understand change, the better equipped we are to lead others to overcome their fears and...


