Duane Lakin

Duane Lakin

PhD

NY, US
Developer of unique and useful application of influence skills (NLP--neurolinguistic programming) specifically for sales professionals

     Dr. Lakin leads workshops(1/2-day, 1-day, and 2-day formats) with professionals in many fields in the practical application of what is called Neurolinguistic Programming (NLP) techniques for sales and management. His workshop, The Unfair Advantage-Sell with NLP! has been seen by representatives of over 750 companies in the U.S., U.K., Russia, Hungary, Italy, and Canada. His research and consulting in NLP applications to telemarketing are unique in the industry.  He has trained managers from companies such as Xerox, PacBell, Andersen Consulting, American General, Cable and Wireless, Hewlett Packard, GE, and many others. He has written or contributed to articles in Selling Power, HR Magazine, Production and Inventory Management, and Sales and Marketing Excellence. He has also talked to many professional organizations on NLP as well as interviewing skills. He is a recipient of the "TEC 200" and "Vistage 100 Achievement Award" designations for outstanding resource speakers to TEC (now called Vistage). He is a member of the National Speakers Association.

     His book based on the workshop, The Unfair Advantage: Sell with NLP!, is consistently the top rated book on NLP for sales. You can read the reviews at Amazon.com. It has been translated and published in Romanian, Polish and Spanish languages. An audio version of the book is available, and a video of the live workshop is also available. Duane has recently completed a new advanced 10-lesson series of on-demand web-based "Sell with NLP!" lessons as well as a series of "Ten-Minute Advantage" online lessons that focus on single skills for improving sales effectiveness quickly.

     Dr. Lakin also helps business executives reduce surprises when hiring or promoting people. Through a process of interviewing and testing, he identifies the strengths and weaknesses of individuals in the business setting--whether it is someone being discussed as a candidate or a current manager or team of people. He also trains and coaches individuals and teams to help them see how to be more effective.

    A graduate of the University of Minnesota, Duane is a consulting psychologist with thirty years of experience in industrial psychology. Prior to that, he was a clinical psychologist and school consultant.

INDUSTRIES WITH COMPANIES WHO USE The Unfair Advantage:

 Accounting                       Consulting                               Pharmaceuticals

Advertising                       Consumer Products                    Real Estate

Apparel & Accessories          Cosmetics                               Service

Automotive                       Electronics                               Software

Banking                            Executive Search                      Technology

Brokerage                         Financial Services                      Telecommunications

Biotechnology                     Health Care

Call Centers                       Legal

Chemical                           Manufacturing

 

 

     Dr. Lakin leads workshops(1/2-day, 1-day, and 2-day formats) with professionals in many fields in the practical application of what is called Neurolinguistic Programming (NLP) techniques for sales and management. His workshop, The Unfair Advantage-Sell with NLP! has been seen by representatives of over 750 companies in the U.S., U.K., Russia, Hungary, Italy, and Canada. His research and consulting in NLP applications to telemarketing are unique in the industry.  He has trained managers from companies such as Xerox, PacBell, Andersen Consulting, American General, Cable and Wireless, Hewlett Packard, GE, and many others. He has written or contributed to articles in Selling Power, HR Magazine, Production and Inventory Management, and Sales and Marketing Excellence. He has also talked to many professional organizations on NLP as well as interviewing skills. He is a recipient of the "TEC 200" and "Vistage 100 Achievement Award" designations for outstanding resource speakers to TEC (now called Vistage). He is a member of the National Speakers Association.

     His book based on the workshop, The Unfair Advantage: Sell with NLP!, is consistently the top rated book on NLP for sales. You can read the reviews at Amazon.com. It has been translated and published in Romanian, Polish and Spanish languages. An audio version of the book is available, and a video of the live workshop is also available. Duane has recently completed a new advanced 10-lesson series of on-demand web-based "Sell with NLP!" lessons as well as a series of "Ten-Minute Advantage" online lessons that focus on single skills for improving sales effectiveness quickly.

     Dr. Lakin also helps business executives reduce surprises when hiring or promoting people. Through a process of interviewing and testing, he identifies the strengths and weaknesses of individuals in the business setting--whether it is someone being discussed as a candidate or a current manager or team of people. He also trains and coaches individuals and teams to help them see how to be more effective.

    A graduate of the University of Minnesota, Duane is a consulting psychologist with thirty years of experience in industrial psychology. Prior to that, he was a clinical psychologist and school consultant.

INDUSTRIES WITH COMPANIES WHO USE The Unfair Advantage:

 Accounting                       Consulting                               Pharmaceuticals

Advertising                       Consumer Products                    Real Estate

Apparel & Accessories          Cosmetics                               Service

Automotive                       Electronics                               Software

Banking                            Executive Search                      Technology

Brokerage                         Financial Services                      Telecommunications

Biotechnology                     Health Care

Call Centers                       Legal

Chemical                           Manufacturing

 

 

The Unfair Advantage: Sell with NLP!

When a sale is lost because "they felt more comfortable with the other guys", it is because you did not sell YOU first. To influence, you must use words that sell YOU first. People must trust YOU. You can then see how to influence and make a difference. 

The Unfair Advantage: Sell with NLP! uses many of the psychological skills of NLP (neurolinguistic programming) to influence and understand others. In the process, those same skills are used to sell YOU first. 
SalesAudience ActivityEducational / Informative