Mark Di Somma

Mark Di Somma works alongside senior decision makers, brand owners and brand agencies to define, articulate and elevate brand value. He is also an Author at Branding Strategy Insider, the world's leading brand strategy blog.

Mark challenges how businesses perceive problems and the ways in which issues get framed. Brand is about a lot more than communications. It's a powerful lens through which to look at how competitive a business is, how a brand culture works and why people will make decisions to pay above the market rate. Mark's philosophy -  "if you're not scared, your customers are bored" – advocates unequivocally for businesses, organisations and corporates to think their way out of trouble with approaches that transcend business as usual. He talks a lot about gaining leverage and margin from your brands. In fact, Mark's total focus is on increasing competitiveness by turning customers on, and getting people inside organisations motivated to compete.

Mark's brand sectorial knowledge combined with his practical approach to making change happen passionately and his freewheeling problem-solving style make him such a powerful addition to your event line-up.

Here are some of the reasons to include Mark in your programme:

• Your brand needs to take a leadership position in the marketplace.
• Your brand is unknown or nowhere near as recognised now as it used to be.
• Your brand is caught in a price war, or it's heading for one.
• Your company needs to salvage and/or rebuild its reputation.
• Your organisation wants to be more trusted.
• You want to tell your brand's story but you're not sure what story to tell, who to tell it to or how valuable that story will be.
• Your brand had a great story once. Increasingly it's sounding like everyone else's story.
• People inside the organisation have fantastic ideas but they're not being heard or the ideas are not being approved. That lack of take-up is killing innovation.
• You recognise the competitive difference that a powerful sense of purpose could have on your culture but you need guidance on how to make it happen.

Mark's style is refreshing and audiences love his lateral approach to the key topics facing leaders today. If you're looking to reimagine your brand's future or adjust to shifting competitive environments, Mark promises you a session that is content rich, fun and positive; a good mix of stories, theory and specific focus.