Greg Stuart
Greg Stuart is a recognized thought-leader in digital media & advertising and was selected by Ad Age as one of "10 Who Made Their Mark" in 2006.
He is currently the Global CEO of the Mobile Marketing Association, the global trade group for mobile marketers and mobile media & technology sellers. MMA is 700+ members in nearly 50 countries and includes Facebook, Google, Coke, others. He is the former CEO of the Interactive Advertising Bureau (IAB), the trade group for the interactive advertising & marketing industry. He led the industry from $6 to $17 billion annually while growing the IAB's revenues +500% in four years. The IAB serves AOL, CNET, Google, Disney, Yahoo! & others.
Ad Age identified his book, "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds," as the "Number one of 10 books you should have read".
Greg has more than two decades of experience in Internet media and advertising start-ups in addition to traditional advertising. He has served as head of Marketing/Biz Dev/Ad Sales at Cars.com, pushing them to number 1 in the category within 6 months post launch. He also served as VP of BD at Flycast Networks, when it IPO'd and then sold to CMGI. He's been a Venture Partner, Interim CEO of 2 Ad Technology companies, launched Sony Online Venture's The Station and built the first Interactive division at the world's leading direct marketing agency, Wunderman (subsidiary of Young & Rubicam).
He recently served on the Board of Rapt, Inc. in SF, sold to Microsoft; and Board of Allyes in China, sold to Focus Media and is actively seeking a BOD role currently. Greg also is on Advisory Boards of a 12+ venture-backed companies in Search, Mobile, Video, Research, & Social Media backed by Intel, Greylock, Sierra, USVP, Union Square, Oak VC, DFJ, Canaan, Spark, TimeWarner Ventures, and others.
He volunteers his time to SEMPO, IAB Mexico, Mobile Marketing Association and most anyone else that asks.
As a member of the National Speakers Association, he speaks on the failings, and opportunity, of advertising around the world including Istanbul, Israel, Germany, Canada, Mexico City, Sao Paulo, Switzerland, Zurich, Shanghai, Sydney, Barcelona, Monaco, Tokyo and others.
Greg has a BA in Economics from the University of Washington and completed Wharton's intense Advanced Management Program. He lives happily in Bridgehampton, NY with his wife Pamela, twin daughters and son.
http://www.linkedin.com/in/gregstuart
Greg Stuart is a recognized thought-leader in digital media & advertising and was selected by Ad Age as one of "10 Who Made Their Mark" in 2006.
He is currently the Global CEO of the Mobile Marketing Association, the global trade group for mobile marketers and mobile media & technology sellers. MMA is 700+ members in nearly 50 countries and includes Facebook, Google, Coke, others. He is the former CEO of the Interactive Advertising Bureau (IAB), the trade group for the interactive advertising & marketing industry. He led the industry from $6 to $17 billion annually while growing the IAB's revenues +500% in four years. The IAB serves AOL, CNET, Google, Disney, Yahoo! & others.
Ad Age identified his book, "What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds," as the "Number one of 10 books you should have read".
Greg has more than two decades of experience in Internet media and advertising start-ups in addition to traditional advertising. He has served as head of Marketing/Biz Dev/Ad Sales at Cars.com, pushing them to number 1 in the category within 6 months post launch. He also served as VP of BD at Flycast Networks, when it IPO'd and then sold to CMGI. He's been a Venture Partner, Interim CEO of 2 Ad Technology companies, launched Sony Online Venture's The Station and built the first Interactive division at the world's leading direct marketing agency, Wunderman (subsidiary of Young & Rubicam).
He recently served on the Board of Rapt, Inc. in SF, sold to Microsoft; and Board of Allyes in China, sold to Focus Media and is actively seeking a BOD role currently. Greg also is on Advisory Boards of a 12+ venture-backed companies in Search, Mobile, Video, Research, & Social Media backed by Intel, Greylock, Sierra, USVP, Union Square, Oak VC, DFJ, Canaan, Spark, TimeWarner Ventures, and others.
He volunteers his time to SEMPO, IAB Mexico, Mobile Marketing Association and most anyone else that asks.
As a member of the National Speakers Association, he speaks on the failings, and opportunity, of advertising around the world including Istanbul, Israel, Germany, Canada, Mexico City, Sao Paulo, Switzerland, Zurich, Shanghai, Sydney, Barcelona, Monaco, Tokyo and others.
Greg has a BA in Economics from the University of Washington and completed Wharton's intense Advanced Management Program. He lives happily in Bridgehampton, NY with his wife Pamela, twin daughters and son.
http://www.linkedin.com/in/gregstuart
Mobile Marketing
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