Jason Falls
A master at distilling complex marketing topics down to understandable and actionable takeaways for businesses of all sizes.
Jason Falls is on a mission to make influence marketing better. His consultancy, Falls+Partners, provides the layer of strategy and creative concepting most influencer marketing programs are missing. His clients, thus, have something others don’t: smarter programs. His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work.
His current roster of clients includes brands and agencies alike, including Cornett, his last stop before launching Falls+Partners. There, Falls contributed to the effort that earned the agency Ad Age’s 2021 Small Agency of the Year Gold Award for the Southeast.
A public relations professional by trade and writer by craft, Falls’s third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press. He is also the co-author No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011) and The Rebel’s Guide to Email Marketing (Que 2012). He is also an innovator in the social analytics space, having published the first-ever research report based on online conversations in 2012. Falls also founded and is the executive producer of the Marketing Podcast Network.
An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Ad Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, alongside Richard Branson, Mark Cuban, Tom Peters and Tony Hseih.
Falls has worked with brands like GE Appliances, Jim Beam, and Maker’s Mark bourbons, Fireball Whisky, Keeneland, General Motors, AT&T, Rawlings Sporting Goods, Humana, the University of Kentucky (University and Healthcare), Bacardi, Valvoline, Tempur-Pedic and A&W Restaurants. He also led digital strategy for CafePress, one of the world’s top Internet retailers and online shopping destinations.
An internationally renowned speaker, Falls has informed and entertained audiences on four continents and in eight countries as a keynote and public speaker, corporate event speaker, and training and workshop leader. He writes or has written for Entrepreneur, Forbes, Communication World, TechRepublic and other publications and is a frequent media analyst and guest, appearing on or in outlets like the BBC World Service, ESPN’s Outside the Lines, The Wall Street Journal, USA Today, Bloomberg’s Businessweek, Forbes and NPR.
He and his two children live in Louisville, Ky.
Jason Falls is on a mission to make influence marketing better. His consultancy, Falls+Partners, provides the layer of strategy and creative concepting most influencer marketing programs are missing. His clients, thus, have something others don’t: smarter programs. His work has touched a number of major brands and has been recognized with several national and many regional awards including a 2020 Shorty Award for his influencer marketing work.
His current roster of clients includes brands and agencies alike, including Cornett, his last stop before launching Falls+Partners. There, Falls contributed to the effort that earned the agency Ad Age’s 2021 Small Agency of the Year Gold Award for the Southeast.
A public relations professional by trade and writer by craft, Falls’s third book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand, was published in February 2021 from Entrepreneur Press. He is also the co-author No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011) and The Rebel’s Guide to Email Marketing (Que 2012). He is also an innovator in the social analytics space, having published the first-ever research report based on online conversations in 2012. Falls also founded and is the executive producer of the Marketing Podcast Network.
An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Ad Age and others. A 2014 Forbes article named him one of 10 business leaders all entrepreneurs should follow on Twitter, alongside Richard Branson, Mark Cuban, Tom Peters and Tony Hseih.
Falls has worked with brands like GE Appliances, Jim Beam, and Maker’s Mark bourbons, Fireball Whisky, Keeneland, General Motors, AT&T, Rawlings Sporting Goods, Humana, the University of Kentucky (University and Healthcare), Bacardi, Valvoline, Tempur-Pedic and A&W Restaurants. He also led digital strategy for CafePress, one of the world’s top Internet retailers and online shopping destinations.
An internationally renowned speaker, Falls has informed and entertained audiences on four continents and in eight countries as a keynote and public speaker, corporate event speaker, and training and workshop leader. He writes or has written for Entrepreneur, Forbes, Communication World, TechRepublic and other publications and is a frequent media analyst and guest, appearing on or in outlets like the BBC World Service, ESPN’s Outside the Lines, The Wall Street Journal, USA Today, Bloomberg’s Businessweek, Forbes and NPR.
He and his two children live in Louisville, Ky.
Reframing Influencer Marketing
The biggest challenge ahead for influencer marketing is the way we think about and categories influencers. If we do not change from prescribing strategies that are limited to Instagrammers and YouTubers with large audiences, the practice and category will be washed away as a fad and the practice will be folded back into social media or PR or some other discipline. Influencers is the wrong way to view our target partners. People with influence is the right way. This presentation illustrates...
How to Build Influencer Marketing Strategies ... Then Level Up
With advertising becoming more expensive and the signal-to-noise ratio at an all-time high for consumers, brands are turning more and more to Influencer Marketing to tap into existing audiences in relevant ways to achieve their marketing goals. But influencer marketing is already becoming stale with one-off posts and sponsored content. Join thought leader and practitioner Jason Falls for this eye-opening talk that will take you through the nuts and bolts of building strong influencer...
Let me tell you a story - How to push the envelope and stand out with what's next in social content
How many times have you thought about your story arc when planning your content calendar? You're going to start to when you hear Jason Falls's latest thoughts on social content strategy. Falls's ideas have been engineering engaging social content efforts for brands since the early days of social. Join him on a fun and raucous ride through his latest approach of "authoring" a social storyline that keeps your audiences informed, engaged, sharing and wanting more. And yes, he'll make...
