
Roger Rickard
I help your organization grow your community of advocates by inspiring, educating, engaging, and activating your supporters to become even more effective, influential advocates.
Roger knows that successful advocacy can change the world, it is his life’s passion as the Founder & President of Voices in Advocacy®, author of 7 Actions of Highly Effective Advocates and Host of the Voices in Advocacy® Podcast. He has more than 30 years of experience as a professional speaker, trainer, consultant, and author. As a recognized expert in advocacy engagement and grassroots activation, Roger works with a wide cross-section of organizations from diverse industries. His vibrant personality and a good sense of humor make for engaging and interactive programming that is packaged and delivered in an easy to understand, easy to apply format combining his education, experience, and enthusiasm to drive advocacy success.
Roger has been an advocate for citizen involvement since the age of 13. He was elected three times to public office as a young man, served as a state legislative staff member, and have worked on many political campaigns from his very own clear up to presidential campaigns.
He is often interviewed by media, highlighted by the MSNBC show Your Business. Smart Meetings Magazine did a cover story on Roger, entitled Passion & Purpose, Roger Rickard’s Call to Action. Successful Meetings named Roger one of the Six People Worth Watching in the Meetings Industry. Meetings Focus Magazine named him to their inaugural list of Meetings Trendsetters and Connect Magazine named him to their inaugural list of 15 over 50.
Roger is a BIG man at 6'8", a BIG thinker, and he has some BIG ideas for helping you achieve advocacy engagement and activation. He is casually known as the BIG GUY with a BOW TIE.
PROFESSIONAL CAREER
Professional speaker, author, & consultant
- Agriculture Industry - Advocacy Keynote Speaker, numerous AG organizations throughout the U.S.
- Spoken to a wide cross section of organizations across many different industries
- Founder & President, Voices in Advocacy®, Chief Advocate of Revent Arizona LLC
- Advocacy Consultant to numerous associations
- Faculty of DMAI's CDME program - community relations, advocacy, and government affairs
- MPI Government Affairs Committee, Former Member - Past Chair
- Lead all Meetings Industry Legislative Action Day(s) in Washington, D.C.
- AH&LA, Legislative Summit and ASAE Legislative Summit and Conference, four years
PUBLISHED WORKS
- 7 Actions of Highly Effective Advocates, (Book)
- The DMO Advocacy Toolkit, DMAI
- The Capitol Steps, The Meeting Professional magazine, 6 columns
- We the people... and Our Day on the Hill, The Meeting Professional magazine, feature
Videos: https://voicesinadvocacy.com/meet-roger
Roger knows that successful advocacy can change the world, it is his life’s passion as the Founder & President of Voices in Advocacy®, author of 7 Actions of Highly Effective Advocates and Host of the Voices in Advocacy® Podcast. He has more than 30 years of experience as a professional speaker, trainer, consultant, and author. As a recognized expert in advocacy engagement and grassroots activation, Roger works with a wide cross-section of organizations from diverse industries. His vibrant personality and a good sense of humor make for engaging and interactive programming that is packaged and delivered in an easy to understand, easy to apply format combining his education, experience, and enthusiasm to drive advocacy success.
Roger has been an advocate for citizen involvement since the age of 13. He was elected three times to public office as a young man, served as a state legislative staff member, and have worked on many political campaigns from his very own clear up to presidential campaigns.
He is often interviewed by media, highlighted by the MSNBC show Your Business. Smart Meetings Magazine did a cover story on Roger, entitled Passion & Purpose, Roger Rickard’s Call to Action. Successful Meetings named Roger one of the Six People Worth Watching in the Meetings Industry. Meetings Focus Magazine named him to their inaugural list of Meetings Trendsetters and Connect Magazine named him to their inaugural list of 15 over 50.
Roger is a BIG man at 6'8", a BIG thinker, and he has some BIG ideas for helping you achieve advocacy engagement and activation. He is casually known as the BIG GUY with a BOW TIE.
PROFESSIONAL CAREER
Professional speaker, author, & consultant
- Agriculture Industry - Advocacy Keynote Speaker, numerous AG organizations throughout the U.S.
- Spoken to a wide cross section of organizations across many different industries
- Founder & President, Voices in Advocacy®, Chief Advocate of Revent Arizona LLC
- Advocacy Consultant to numerous associations
- Faculty of DMAI's CDME program - community relations, advocacy, and government affairs
- MPI Government Affairs Committee, Former Member - Past Chair
- Lead all Meetings Industry Legislative Action Day(s) in Washington, D.C.
- AH&LA, Legislative Summit and ASAE Legislative Summit and Conference, four years
PUBLISHED WORKS
- 7 Actions of Highly Effective Advocates, (Book)
- The DMO Advocacy Toolkit, DMAI
- The Capitol Steps, The Meeting Professional magazine, 6 columns
- We the people... and Our Day on the Hill, The Meeting Professional magazine, feature
Videos: https://voicesinadvocacy.com/meet-roger
Elephants Don't Bite - Donkeys Don't Kick
Engaging and communicating with elected officials is one of the biggest fears people have, and a big reason why they will not work, in supporting your cause. We demystify the process of speaking out and engaging with elected officials, why it is so important to become a champion influencer by using the principles of Roger’s book entitled, 7 Actions of Highly Effective Advocates. He motivates by explaining the historical context of advocacy...
The Effective Advocate
Format: Keynote
This program is perfect for:
- Growing your Community of Advocates
- Young Professionals
- People interesting in learning how to be a more effective influential advocate for the causes and issues that affect the success of their organization
The audience will leave with:
- Understand the historic perspective of advocacy engagement in the...
Seat at the Table or On the Menu?
“If you don’t have a seat at the table - you’re on the menu.” That is a somewhat familiar political saying. The implication suggests that if you are not in the room, seated at the table, when policy makers are deciding what issues to support - then they will have you for the meal. Learn how to capitalize on your advocacy opportunities when you are seated at the table.
PACman – Driving Results for Your Political Action Committee
A little over 40 years ago, the video game PAC-MAN was all the rage. PAC-MAN requires speed, agility, and a plan of attack. Like any game – you need to know the rules to succeed. For a political action committee, money drives impact. Money is the food and fuel for which PACs run on.
Storytelling - Ripped from the Headlines
How do you unleash the power of personal storytelling to create the influence and impact needed to empower you as an effective influential advocate? There is a practical way to build your story that will create impact, stir the heart, adjust minds, and drive advocacy results. Depart knowing you have the power of your storytelling voice to defend and protect your interests.
In the Room Where it Happens
What the Broadway hit Hamilton can teach us about advocacy.
The chorus from the song In the Room Where it Happened goes like this:
The room where it happened
No one really knows how the game is played
The art of the trade
How the sausage gets made
We just assume that it happens
But no one else is in
The room where it happens
Have you ever been in the room where it happens? Do you know how to be an effective advocate if...
The Power of Your Influential Voice
How do you create the effective influence to be an advocate for yourself? Learn how to build advocacy influence and translate it into a powerful voice to use when communicating your values and the issues that matter to you.
Ripped From the Headlines
Format: _ breakout or workshop
This program is perfect for:
- hospitality, travel and meeting professionals
- suppliers for hospitality, travel, and meeting professionals
The audience will leave with:
- Leave with greater knowledge on the issues that affect your professional environment
- Understand how to articulate these issues to other key...

