Cinda Baxter
How many people do you know that could turn 1,300 feet of empty space and no prior experience as a retail store owner into a national award winning boutique...in under one year?
That hit the ground running spirit is what launched Cinda Baxter into her 14-year run as a highly respected Professional Stationer, winner of two national Retailer Excellence Awards, frequent writer for numerous trade magazines, and video trainer for gift and stationery business owners. At the urging of industry leadership and respected mentors, Cinda officially made the transition to full time consultant, speaker, and retail coach in 2007, expanding her success to "as many doorways as possible."
game changer
As founder of The 3/50 Project (the350project.net), Cinda turned a simple concept into a viral campaign that netted more than 7,600 "absolute unique visitors" on its website and several times that many supporters nationwide...in just the first week. Built on the tag line "Pick 3, spend 50, save your local economy," she inspired business owners to rise above the challenges of flailing economics while empowering consumers to create positive change by driving revenue back toward locally owned, independent brick and mortars.
Hailed nationally as an unprecedented success for Buy Local awareness, Cinda and The 3/50 Project have been featured in The Wall Street Journal, Consumer Reports, CNN, Entrepreneur, NYTimes Online, and The Washington Post. According to Fox Business News, The 3/50 Project "just might have the formula that could save some local businesses that might not otherwise survive the recession."
network pioneer
Singled out by Inc. Magazine for her expertise in using social media to engage audiences offline, Cinda is a respected social networking pioneer. By the time Facebook had become part of our daily lives, she’d already founded numerous successful online communities, including RetailSpeaks, Brilliant Ink, and The Print Lab. Her launch of The 3/50 Project on March 30, 2009 garnered more than 19,000 registered supporting businesses and over 50,000 Facebook fans in its first year...without spending a penny on advertising or marketing.
vibrant speaker
Cinda's been a featured speaker at numerous trade shows and national conferences-most notably, the Hong Kong Gift and Premium Show, the New York International Gift Show, The Society of American Florists National Conference, the Gift and Home Trade Association National Conference, and The National Stationery Show-as well as at several regional marts, including Atlanta, Dallas, Chicago, Seattle, High Point, and Boston. Whether addressing an audience of small business owners or industry leaders, her focus remains constant--creating success for all parties concerned.
trusted expert
Valued as a knowledgable voice in the retail sector, Cinda is frequently sought out for her expertise and leadership. Her resumé includes advisory positions with AmericasMart Atlanta and the National Stationery Show; Board of Director positions with Gift for Life and the Gift and Home Trade Association (GHTA); and the honor of being a Charter Member in the National Stationery Delegates Program.
professional writer
Between live appearances, Cinda is a contributing editor for Gifts and Decorative Accessories Magazine (following a record four year stint as writer in the "We Ask" column), participated in Greetings, Etc. magazine's "Hot Topics" roundtable column, and has been featured or quoted in numerous regional and national magazines, including Modern Bride, Giftware News, Gift Shop News, Minnesota Monthly, and Minneapolis/St. Paul Magazine.
big city resident with farm kid roots
At the end of the day, Cinda holds fast to her rural Nebraska upbringing, continuing to embrace a Midwestern work ethic and "people first" values inspired by her siblings, parents, and grandparents. Having grown up in a three-generations-old family business, she recognizes the importance of planning for longevity, not simply shooting for short term solutions.
Oh--and she likes dark chocolate. A lot. The way most people "like" oxygen.
© Cinda Baxter 2010; all rights reserved.
How many people do you know that could turn 1,300 feet of empty space and no prior experience as a retail store owner into a national award winning boutique...in under one year?
That hit the ground running spirit is what launched Cinda Baxter into her 14-year run as a highly respected Professional Stationer, winner of two national Retailer Excellence Awards, frequent writer for numerous trade magazines, and video trainer for gift and stationery business owners. At the urging of industry leadership and respected mentors, Cinda officially made the transition to full time consultant, speaker, and retail coach in 2007, expanding her success to "as many doorways as possible."
game changer
As founder of The 3/50 Project (the350project.net), Cinda turned a simple concept into a viral campaign that netted more than 7,600 "absolute unique visitors" on its website and several times that many supporters nationwide...in just the first week. Built on the tag line "Pick 3, spend 50, save your local economy," she inspired business owners to rise above the challenges of flailing economics while empowering consumers to create positive change by driving revenue back toward locally owned, independent brick and mortars.
Hailed nationally as an unprecedented success for Buy Local awareness, Cinda and The 3/50 Project have been featured in The Wall Street Journal, Consumer Reports, CNN, Entrepreneur, NYTimes Online, and The Washington Post. According to Fox Business News, The 3/50 Project "just might have the formula that could save some local businesses that might not otherwise survive the recession."
network pioneer
Singled out by Inc. Magazine for her expertise in using social media to engage audiences offline, Cinda is a respected social networking pioneer. By the time Facebook had become part of our daily lives, she’d already founded numerous successful online communities, including RetailSpeaks, Brilliant Ink, and The Print Lab. Her launch of The 3/50 Project on March 30, 2009 garnered more than 19,000 registered supporting businesses and over 50,000 Facebook fans in its first year...without spending a penny on advertising or marketing.
vibrant speaker
Cinda's been a featured speaker at numerous trade shows and national conferences-most notably, the Hong Kong Gift and Premium Show, the New York International Gift Show, The Society of American Florists National Conference, the Gift and Home Trade Association National Conference, and The National Stationery Show-as well as at several regional marts, including Atlanta, Dallas, Chicago, Seattle, High Point, and Boston. Whether addressing an audience of small business owners or industry leaders, her focus remains constant--creating success for all parties concerned.
trusted expert
Valued as a knowledgable voice in the retail sector, Cinda is frequently sought out for her expertise and leadership. Her resumé includes advisory positions with AmericasMart Atlanta and the National Stationery Show; Board of Director positions with Gift for Life and the Gift and Home Trade Association (GHTA); and the honor of being a Charter Member in the National Stationery Delegates Program.
professional writer
Between live appearances, Cinda is a contributing editor for Gifts and Decorative Accessories Magazine (following a record four year stint as writer in the "We Ask" column), participated in Greetings, Etc. magazine's "Hot Topics" roundtable column, and has been featured or quoted in numerous regional and national magazines, including Modern Bride, Giftware News, Gift Shop News, Minnesota Monthly, and Minneapolis/St. Paul Magazine.
big city resident with farm kid roots
At the end of the day, Cinda holds fast to her rural Nebraska upbringing, continuing to embrace a Midwestern work ethic and "people first" values inspired by her siblings, parents, and grandparents. Having grown up in a three-generations-old family business, she recognizes the importance of planning for longevity, not simply shooting for short term solutions.
Oh--and she likes dark chocolate. A lot. The way most people "like" oxygen.
© Cinda Baxter 2010; all rights reserved.
