Alan Berg

Alan Berg

CSP, FPSA, Global Speaking Fellow

NJ, US

Want your audience/team to sell more, profit you more and have more fun doing it? Alan will give you real, usable take-ways that your audience will begin using, right away... sometimes during the presentation! He's entertaining, educating and energetic!

With more than 25 years in sales, marketing and sales management, Alan Berg has been called "The Leading International Expert on the Business of Weddings & Events". He's a Certified Speaking Professional™, the highest earned designation conferred by the National Speakers Association, a Fellow of the Professional Speakers Association of the UK and Ireland, and one of only 44 Global Speaking Fellows worldwide!

Alan's the host of the Wedding Business Solutions podcast, a weekly show on Apple Podcast, YouTube and all the popular podcast platforms, giving you ideas on how to sell more, profit more and have more fun doing it.


Alan is a featured presenter every year at major industry conferences in North America and internationally. He has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales and Education at The Knot (at the time, the largest wedding website), and now, in addition to public speaking and consulting with venues, caterers, entrepreneurs and local businesses, Alan is also a contributing Educator for WeddingPro from The Knot and WeddingWire. He also speaks and consults for websites in Ireland, Dubai, India, Australia, the UK, as well as countless venues, hotels, bridal shops, planners, entertainers and more.


Alan has presented in 14 countries, 5 of them in Spanish and recently now in French (both of which he taught himself), and is the author of 13 books, including "If your website was an employee, would you fire it?", "Your Attitude for Success", "Shut Up and Sell More Weddings & Events!", "Why Don't They Call Me? – 8 Tips for converting wedding & event inquiries into sales." , "Wit, Wisdom and the Business of Weddings", "Why Are They Ghosting Me?", "Stop Selling and Help Them Buy Weddings & Events" and "Shut Up and Sell More of Just About Anything" and his latest book "From Browsing to Booking: Website & SEO Strategies for Wedding & Event Pros"


Alan speaks to thousands of entrepreneurs and business professionals every year through live and virtual presentations, small-group Mastermind Days and remote and on-site sales training. Companies in over 100 countries tuned in to hear Alan's speaking, consulting, sales training and podcast.


For more information on Alan's website review and consulting and/or sales training services; to get a copy of his books, or to have Alan speak for your company, group or association visit www.AlanBerg.com, contact Alan@AlanBerg.com, text, or call 732.422.6362, international enquiries 001 732 422 6362.

With more than 25 years in sales, marketing and sales management, Alan Berg has been called "The Leading International Expert on the Business of Weddings & Events". He's a Certified Speaking Professional™, the highest earned designation conferred by the National Speakers Association, a Fellow of the Professional Speakers Association of the UK and Ireland, and one of only 44 Global Speaking Fellows worldwide!

Alan's the host of the Wedding Business Solutions podcast, a weekly show on Apple Podcast, YouTube and all the popular podcast platforms, giving you ideas on how to sell more, profit more and have more fun doing it.


Alan is a featured presenter every year at major industry conferences in North America and internationally. He has extensive sales, sales management and marketing experience ranging from publishing two wedding magazines, to Vice President of Sales and Education at The Knot (at the time, the largest wedding website), and now, in addition to public speaking and consulting with venues, caterers, entrepreneurs and local businesses, Alan is also a contributing Educator for WeddingPro from The Knot and WeddingWire. He also speaks and consults for websites in Ireland, Dubai, India, Australia, the UK, as well as countless venues, hotels, bridal shops, planners, entertainers and more.


Alan has presented in 14 countries, 5 of them in Spanish and recently now in French (both of which he taught himself), and is the author of 13 books, including "If your website was an employee, would you fire it?", "Your Attitude for Success", "Shut Up and Sell More Weddings & Events!", "Why Don't They Call Me? – 8 Tips for converting wedding & event inquiries into sales." , "Wit, Wisdom and the Business of Weddings", "Why Are They Ghosting Me?", "Stop Selling and Help Them Buy Weddings & Events" and "Shut Up and Sell More of Just About Anything" and his latest book "From Browsing to Booking: Website & SEO Strategies for Wedding & Event Pros"


Alan speaks to thousands of entrepreneurs and business professionals every year through live and virtual presentations, small-group Mastermind Days and remote and on-site sales training. Companies in over 100 countries tuned in to hear Alan's speaking, consulting, sales training and podcast.


For more information on Alan's website review and consulting and/or sales training services; to get a copy of his books, or to have Alan speak for your company, group or association visit www.AlanBerg.com, contact Alan@AlanBerg.com, text, or call 732.422.6362, international enquiries 001 732 422 6362.

Top Down Selling for a Better Bottom Line

When it comes to running your business, it's better to work smarter, not harder. This attitude doesn't just apply to your services - it also applies to your sales process! In this presentation Alan will show you how to leverage top down selling opportunities to help boost your bottom line.
Come to this season and learn:

How to re-structure your packages/offerings to sell more
How to assess and reduce the opportunity cost for your business
How to stop leaving money on the...

SalesEducational / InformativeTechnical / Specific

Why Are They Ghosting Me?

Isn't it frustrating to get an inquiry, respond right away and then... not hear back? Or you did have some back and forth messages and then... it goes quiet? You've been ghosted! Alan literally wrote the book "Why are they ghosting me?" and in this session he'll share some of his tips for banishing the ghosts!
  • 4 reasons why they're ghosting you, and how to fix them
  • How and when to move them to a call or meeting/tour
  • When, how and how often to follow up
  • When...
Entertainment-basedEducational / Informative

Shut Up and Sell More Weddings & Events

You'll always know more about your products and services than your customers, but not everyone needs to hear it all. In this presentation, based on his popular book: "Shut Up and Sell More Weddings & Events", Alan will show you how to ask better questions, and really listen to the answers, which will help you sell more in less time. Sound good?

Here's what you'll learn:

What kinds of questions to ask, and when
How to sell more, in less time
Real questions you can...

SalesEntertainment-basedEducational / Informative

Your Attitude for Success

What separates the successful businesses from the rest? It's not ideas or money, it's the attitude that they bring to the table, every day. Do you have what it takes to succeed? It's there, inside of you.

There never seem to be enough hours in a day, so what can you do? The good news is that there's a lot that you can and should be doing, you just need a little help, a little perspective or maybe a big nudge. Attend this session to recharge your inner power to reach greater heights,...

Educational / InformativeInspirational / Life-changing

To Discount or Negotiate - Pricing Strategies Decoded!

Do you discount or negotiate? - hint: they're not the same thing. Whether it's in-season and off-season pricing, special sales or throwing something in to make the deal, there are many ways you can offer incentives... but should you?

Here's what you'll learn:

  • Whether you should offer incentives
  • How to preserve the value
  • The difference between price and value
Entertainment-basedEducational / Informative

Perfect is the enemy of Profit

Do you sometimes find it hard to say that a project is finished? Maybe it's your new website or email campaign, or maybe you're working on new menus or rebranding, or maybe it's new packages and pricing... but they're never quite done because they're not perfect. Does that sound familiar? I'll bet it does. Come to this session and hear:
  • How to see where the holdup is
  • How to know when more tweaking isn't going to help
  • When it's time to get it out, launch it or...
Entertainment-basedEducational / Informative

Are you too busy to be successful?

Too often we find ourselves running around, busy all the time, but we're either not productive, or worse, we're just not making any money. Does that sound like you? Do you find yourself being a slave to email and social media, when you know your time is better spent building your business or with your family?

Find out how to get more done and focus on what's important:

  • Learn how to shorten your to-do list and get more done
  • Find out if you're...
Educational / InformativeInspirational / Life-changing

Where's the friction in your sales process?

Format: 30-60 minutes as a keynote, workshop or breakout

 

This program is perfect for:

  • any small to medium sized business
  • companies who aren't converting enough of the leads they're getting

 

The audience will leave with:

  • clear ideas on how to make it easier to buy from you
  • actionable steps

 

As a customer,...

SalesEducational / Informative