Penny Reed is a dental practice speaker, coach, and author of the "Amazon best-selling" book Growing Your Dental Business. She coaches dentists and their teams to raise the bar on their performance and create an office culture where the entire team looks forward to coming to work every day. As a result of her work, participants and clients share that their team is more energized, more productive, and takes more ownership of their roles and responsibilities in achieving results.
Penny began her career in dental office management in 1992. She discovered a passion for helping others grow their practices and has been coaching dentists and their teams since 1994. She has been named a Leader in Dental Consulting by Dentistry Today, from 2007 to 2017. She is a member of the Speaking Consulting Network, National Speakers' Association, and the American Association of Dental Office Managers. Penny is also the past president of the Tennessee Chapter of the National Speaker's Association. In addition, she is the creator and host of the podcast, Growing Your Dental Business, on iTunes.
Penny lives in Tennessee with her husband Rob and is the proud mom of Brooke and Savanah. She has an addiction to the Disney theme parks and is always planning her next trip or dental retreat near the magic.
Penny Reed is a dental practice speaker, coach, and author of the "Amazon best-selling" book Growing Your Dental Business. She coaches dentists and their teams to raise the bar on their performance and create an office culture where the entire team looks forward to coming to work every day. As a result of her work, participants and clients share that their team is more energized, more productive, and takes more ownership of their roles and responsibilities in achieving results.
Penny began her career in dental office management in 1992. She discovered a passion for helping others grow their practices and has been coaching dentists and their teams since 1994. She has been named a Leader in Dental Consulting by Dentistry Today, from 2007 to 2017. She is a member of the Speaking Consulting Network, National Speakers' Association, and the American Association of Dental Office Managers. Penny is also the past president of the Tennessee Chapter of the National Speaker's Association. In addition, she is the creator and host of the podcast, Growing Your Dental Business, on iTunes.
Penny lives in Tennessee with her husband Rob and is the proud mom of Brooke and Savanah. She has an addiction to the Disney theme parks and is always planning her next trip or dental retreat near the magic.
Growing Your Dental Business
What would happen if your practice increased it's revenues by 25% without a significant increase in overhead? It's possible! In this session, learn the magic formula to take your practice to the next level. Whether you are new in practice, a seasoned dental practice owner, or team member, you will learn proven strategies to grow your practice.
- Identify the critical trends in the business of dentistry and how they directly impact your practice and your...
The Power of Culture in Your Practice
What is culture? Think of it as the "personality" of your practice. It's less about "what" you do and more about how you interact with your team, your patients, and also how you get things done. While systems are important, the culture of your practice is what drives consistency, harmony and peak performance. This program will give you measurable ways you and your team can improve and sustain your practice culture in order to thrive in today's changing dental...
The Unstoppable Dental Team
When you think of individuals who are masters at their craft, not only are they capable, they also have an underlying foundational characteristic - coachability. Learn what it takes to make this trait part of your practice culture and experience more fun, accountability and rewards in your practice. In this session you will learn:
- Why coachability is so important and how it will positively impact every member of the team and your practice's bottom line
- How to identify...
Dental Metrics & the Wizard of Oz
Numbers and metrics and goals, Oh My! Master the numbers and stats in your office to grow your practice and avoid the flying monkeys. Learn how to stay on the yellow brick road by utilizing the numbers in your practice for forecasting and decision-making. Penny makes the numbers make sense in this highly informative and entertaining session. Here's what you'll learn:
- Discover the numbers you should be tracking to make the best decisions
- Identify your OZ, what to...
Driving Case Acceptance - Be More Like DISNEY and Less Like the IRS
Most dental businesses have another practice within their practice when you consider the amount of unscheduled treatment that walks out the door each day. Thousands of advertising dollars, chair hours, and payroll dollars are invested in attracting patients to the practice and evaluating them for treatment. Case acceptance will make or break your profitability and your confidence level.
- Learn how to be more like Disney in your approach to engaging the...
Turn Your Team into a Marketing Machine
Many of your dental advertising dollars are a complete waste of money with little or no return on investment. In most practices 70 to 80% of patients come from existing patient referrals. This session will change the way you market your practice forever.
- Learn how to boost your image and your practice
- Discover the most effective ways to excite, energize, and engage your team in promoting your practice
- Identify what you must start doing now to have your...




