Del Breckenfeld
Del Breckenfeld is Director of Entertainment Marketing at Fender Musical Instruments Corp. Del developed a groundbreaking promotional program for Anheuser-Busch, working with some of the best marketers in the world. From there he was able reach the pinnacle of Fender Musical Instruments Corp., where he has been encouraged to expand the boundaries of traditional entertainment marketing.
Through his career, Breckenfeld has worked with some of the biggest names in music and movies, including The Rolling Stones, Eric Clapton, Tom Hanks and Will Ferrell and television shows such as Two And A Half Men and American Idol just to name a few. He has also been involved in promotional campaigns with some of the world's most successful and well known brands, such as Budweiser, Hewlett-Packard and RockBand, all while learning the in and outs of partnership marketing, and sometimes even developing his own approaches to this type of marketing.
Del Breckenfeld is Director of Entertainment Marketing at Fender Musical Instruments Corp. Del developed a groundbreaking promotional program for Anheuser-Busch, working with some of the best marketers in the world. From there he was able reach the pinnacle of Fender Musical Instruments Corp., where he has been encouraged to expand the boundaries of traditional entertainment marketing.
Through his career, Breckenfeld has worked with some of the biggest names in music and movies, including The Rolling Stones, Eric Clapton, Tom Hanks and Will Ferrell and television shows such as Two And A Half Men and American Idol just to name a few. He has also been involved in promotional campaigns with some of the world's most successful and well known brands, such as Budweiser, Hewlett-Packard and RockBand, all while learning the in and outs of partnership marketing, and sometimes even developing his own approaches to this type of marketing.
