Joseph LaRocca

Joseph LaRocca

CA, US
A nationally recognized leader and public speaker on retail loss prevention, shoplifting, fraud and crime prevention..

An innovative asset protection/security professional with over 20 years of experience, Joe is the retail industry's leading loss prevention spokesperson and intermediary between retailers and law enforcement entities, along with several other public-private sector partnerships.

He frequently provides verbal and written testimony to state legislative bodies and has testified before the United States House of Representatives on the topics of identity theft and organized retail crime. His work has appeared on CNN, Fox News, Good Morning America, the Today Show and has been published in Time Magazine, Consumer Reports, The Wall Street Journal, New York Times and a host of other trade, local and national publications.

Joe has brought his special brand of enthusiasm to many groups, including: 

  • Federal Bureau of Investigation
  • Macy's Inc.
  • GameStop
  • Certigy
  • Los Angeles Police Department
  • Beall's Inc.
  • U.S. Department of Homeland Security
  • Arizona Retailers Association
  • Food Marketing Institute
  • Merchant Risk Council
  • Datavantage
  • Gap Inc.
  • International Council of Shopping Centers
  • U.S. Department of Commerce
  • National Retail Federation
  • Tacoma Police Department
  • Oracle
  • Stored Value Systems
  • Riverside Sheriff's Department
  • Walt Disney Company
  • Association of Financial Crimes Investigators
  • Retailers Association of Massachusetts
  • National Institute of Standards and Technology
  • and many others

Twitter: @laroccaj
LinkedIn: http://www.linkedin.com/in/laroccaj

An innovative asset protection/security professional with over 20 years of experience, Joe is the retail industry's leading loss prevention spokesperson and intermediary between retailers and law enforcement entities, along with several other public-private sector partnerships.

He frequently provides verbal and written testimony to state legislative bodies and has testified before the United States House of Representatives on the topics of identity theft and organized retail crime. His work has appeared on CNN, Fox News, Good Morning America, the Today Show and has been published in Time Magazine, Consumer Reports, The Wall Street Journal, New York Times and a host of other trade, local and national publications.

Joe has brought his special brand of enthusiasm to many groups, including: 

  • Federal Bureau of Investigation
  • Macy's Inc.
  • GameStop
  • Certigy
  • Los Angeles Police Department
  • Beall's Inc.
  • U.S. Department of Homeland Security
  • Arizona Retailers Association
  • Food Marketing Institute
  • Merchant Risk Council
  • Datavantage
  • Gap Inc.
  • International Council of Shopping Centers
  • U.S. Department of Commerce
  • National Retail Federation
  • Tacoma Police Department
  • Oracle
  • Stored Value Systems
  • Riverside Sheriff's Department
  • Walt Disney Company
  • Association of Financial Crimes Investigators
  • Retailers Association of Massachusetts
  • National Institute of Standards and Technology
  • and many others

Twitter: @laroccaj
LinkedIn: http://www.linkedin.com/in/laroccaj

Fight Counterfeiting, Protect Your Brand with Precise Supply Chain Data

Pinpoint inventory accuracy is the best way to protect your brand from counterfeiting. Inventory tracking via standardized radio frequency identification (RFID) technology allows you to bring the right product to the right place at the right time. Failing to do so places your brand at risk for lost revenue and damaged credibility. In this session, you'll learn how to extend the use of inventory tracking standards to walk away from this business challenge unscathed.

RetailEntertainment-basedEducational / Informative

Combating Professional Shoplifting and Organized Retail Crime

Organized retail crime has long been an issue plaguing both retailers and secondary marketplaces.  According to Congressional testimony and industry experts, ORC losses total an estimated $15-30 billion annually and 9 out of 10 retailers were victimized by organized retail crime within the past year.   Sophisticated groups and sometimes individuals, steal thousands of dollars of popular goods at a time with the intent to resell them for profit.  ORC incidents can result...

The E.T.'s of Retail: Emerging Technologies and Emerging Threats

RetailEntertainment-basedEducational / Informative