John Coe
Some people have said that John speaks out of both sides of his mouth! Not as a ventriloquist, but rather as someone who knows the distinctly different worlds of both sales and marketing. On one side of his mouth he "speaks sales", from his 15 years in sales and sales management as a Technical Sales Representative for BF Goodrich Chemical plus District Manager and National Sales Manager for Quaker Oats. On the other side of his mouth he "speaks marketing" learned from his executive positions at Rapp Collins Worldwide, Database Marketing Associates and IBM. But today it all has come together as John's unified message is all about the integration of marketing and sales, and the dramatic productivity improvements available to companies daring enough to challenge traditional sales and marketing beliefs and practices to then develop a "new sales coverage model". That's why he started The Sales & Marketing Institute in 2000, and also the reason behind McGraw-Hill recently publishing his book, The Fundamentals of Business-to-Business Sales & Marketing. John has been spreading this message throughout the US and the world. He has given more that 400 speeches, keynotes and seminars in the last 20 years. As an example, in 2005, he keynoted standing-room-only seminars in Shanghai and Beijing sponsored by China Post. As would be expected, SMI also offers sales and marketing consulting services to companies of all sizes plus customized internal training programs as well. Some of the clients are GE, FedEx, Texas Instruments and Analogue Devices John is a former board member of The Direct Marketing Association, Chairs the B-to-B Committee of The American Teleservices Association, and also serves on the board of NSA-Arizona.
Some people have said that John speaks out of both sides of his mouth! Not as a ventriloquist, but rather as someone who knows the distinctly different worlds of both sales and marketing. On one side of his mouth he "speaks sales", from his 15 years in sales and sales management as a Technical Sales Representative for BF Goodrich Chemical plus District Manager and National Sales Manager for Quaker Oats. On the other side of his mouth he "speaks marketing" learned from his executive positions at Rapp Collins Worldwide, Database Marketing Associates and IBM. But today it all has come together as John's unified message is all about the integration of marketing and sales, and the dramatic productivity improvements available to companies daring enough to challenge traditional sales and marketing beliefs and practices to then develop a "new sales coverage model". That's why he started The Sales & Marketing Institute in 2000, and also the reason behind McGraw-Hill recently publishing his book, The Fundamentals of Business-to-Business Sales & Marketing. John has been spreading this message throughout the US and the world. He has given more that 400 speeches, keynotes and seminars in the last 20 years. As an example, in 2005, he keynoted standing-room-only seminars in Shanghai and Beijing sponsored by China Post. As would be expected, SMI also offers sales and marketing consulting services to companies of all sizes plus customized internal training programs as well. Some of the clients are GE, FedEx, Texas Instruments and Analogue Devices John is a former board member of The Direct Marketing Association, Chairs the B-to-B Committee of The American Teleservices Association, and also serves on the board of NSA-Arizona.
