Gregg Lederman
Gregg Lederman is the founder and CEO of Brand Integrity, a passionate engagement company with disruptive and sustainable solutions that don't just work, they matter. A respected and highly sought-after speaker, Gregg's message of "Managing the Experience" has transformed the culture in many of today's leading companies. More than 60 percent of Brand Integrity's clients are recognized as "best places to work." Gregg is the author of ENGAGED! Outbehave Your Competition to Create Customers for Life, a New York Times and USA Today Bestseller. ENGAGED! was recognized as one of the "30 Best Business Books of 2013" by Soundview Executive Book Summaries. He is also the author of the award-winning Achieve Brand Integrity (published in 2007). Gregg is also an adjunct professor teaching Executive MBA students at the Simon School at the University of Rochester.
Gregg Lederman is the founder and CEO of Brand Integrity, a passionate engagement company with disruptive and sustainable solutions that don't just work, they matter. A respected and highly sought-after speaker, Gregg's message of "Managing the Experience" has transformed the culture in many of today's leading companies. More than 60 percent of Brand Integrity's clients are recognized as "best places to work." Gregg is the author of ENGAGED! Outbehave Your Competition to Create Customers for Life, a New York Times and USA Today Bestseller. ENGAGED! was recognized as one of the "30 Best Business Books of 2013" by Soundview Executive Book Summaries. He is also the author of the award-winning Achieve Brand Integrity (published in 2007). Gregg is also an adjunct professor teaching Executive MBA students at the Simon School at the University of Rochester.
Essential Habits of Trusted Leaders
Leadership and employee engagement...
ENGAGED!
Think about the companies you love to do business with. What's their secret? These companies have cracked the code to successfully creating an ENGAGED workforce. What does ENGAGED mean? According to leadership and engagement guru, Gregg Lederman, an engaged workforce is made up of employees who are both motivated and committed to act in the best interest of a company.
The benefits of employee engagement are easy to see and difficult to refute. However, the reality is that 2 out of 3...
Design the Experience
Every customer (internal or external) goes through a series of typical touchpoints with your company. At each touchpoint, customers interact with your people, products, and/or services in ways that lead them to have a good, bad, or indifferent experience. The best way to ensure more valuable and profitable customer relationships is to thoughtfully design the experience, train employees on how to do it, and ensure accountability throughout your company.
Leaders attending this session...
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