Bridget Brennan
CEO & Author, Expert on Marketing, Sales
IL, US
Bridget Brennan is the world's leading authority on women consumers. She is Founder and CEO of the strategic consultancy, Female Factor, and author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers (HarperCollins Leadership). Why She Buys was called "essential reading" by The Wall Street Journal, and Winning Her Business was nominated for the prestigious 2019 Porchlight Business Book of the Year. Brennan is a contributor to Forbes.com on the topic of strategic marketing and was named to the "Top 20 Women Keynote Speakers" list by Real Leaders.
Brennan was named a "Woman to Watch in Retail Disruption" by Remodista. She is a member of the Vikings Women Advisory Board of the Minnesota Vikings NFL team. She has served as an instructor at Northwestern University's Medill School graduate program in marketing communications, and is a frequent guest lecturer at universities and MBA programs, including the Kellogg School of Management at Northwestern University, the University of Notre Dame, and many others. A sought-after voice of women consumers, Bridget has addressed audiences on nearly every continent. She is based in Chicago, Illinois, USA.
Bridget Brennan is the world's leading authority on women consumers. She is Founder and CEO of the strategic consultancy, Female Factor, and author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World's Most Powerful Consumers (HarperCollins Leadership). Why She Buys was called "essential reading" by The Wall Street Journal, and Winning Her Business was nominated for the prestigious 2019 Porchlight Business Book of the Year. Brennan is a contributor to Forbes.com on the topic of strategic marketing and was named to the "Top 20 Women Keynote Speakers" list by Real Leaders.
Brennan was named a "Woman to Watch in Retail Disruption" by Remodista. She is a member of the Vikings Women Advisory Board of the Minnesota Vikings NFL team. She has served as an instructor at Northwestern University's Medill School graduate program in marketing communications, and is a frequent guest lecturer at universities and MBA programs, including the Kellogg School of Management at Northwestern University, the University of Notre Dame, and many others. A sought-after voice of women consumers, Bridget has addressed audiences on nearly every continent. She is based in Chicago, Illinois, USA.
Why She Buys: The Inclusive Approach to Serving the World's Most Powerful Consumers
Women are the engine of the global consumer economy. They drive 70-80% of all consumer spending with their buying power and influence, and many of their needs have changed drastically during the pandemic era. No business can afford to "guess" what women want.
That's where Bridget Brennan comes in. In a lively keynote based on her acclaimed book, Why She Buys, (called "essential reading" by The Wall Street Journal), Brennan educates audiences on how...
Marketing to Millennial Women and Families
Myth-busting, thought provoking and packed with practical ideas, Bridget Brennan provides powerful insights on the generation of women who are now in their prime parenting years: Millennials, born roughly between 1980-2000. We often learn about Millennials as a collective group, but what are the distinctions among Millennial women, who are a driving force in consumer spending? Attendees will learn the cultural dynamics that have shaped Millennial women and modern parenting styles,...
The Seven Deadly Sins of Selling to Women
Bridget Brennan, the world's leading expert on women consumers, reveals the most common behaviors that alienate women in marketing and sales, and simple ways to course-correct and kick-start growth in your business. Women are the world's most coveted consumers because they drive 70-80% of all purchasing decisions and buy for everyone in their lives. This makes for powerful math when building your customer base, but only if you do it right and serve them well. Avoid the classic...
Winning Her Business: How to Deliver Meaningful Customer Experiences in Changing Times
- Effectively tailor the customer experience to meet women's wants, needs and expectations, many of which have shifted during the pandemic
- Develop communication strategies relevant to...
The Female Factor: How Women Are Reshaping the Global Economy
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