Ross Fishman
JD
IL, US"Many people consider Ross to be the nation's foremost expert on law firm marketing." -Of Counsel magazine
Ross is the CEO of Fishman Marketing, Inc., helping law and professional-services firms in strategic marketing planning, branding, web sites, and advertising. Known for his "educational and entertaining" presentation style, he has conducted more than 300 firm retreats and training programs on six continents, from Tobago to Thailand -- including once presenting on three continents within 24 hours. Many of his most-popular marketing presentations have earned MCLE credit under the coveted "Ethics" category.
Ross was a commercial litigator from 1985-90 before moving to 500-attorney Winston & Strawn to practice marketing full-time. He later became Marketing Partner of Ungaretti & Harris where they launched the profession's first Written Service Guarantee.
Called "the creative mind behind a host of law firm campaigns that have redefined the field" (San Jose Business Journal), and "one of the country's leading experts on law firm marketing" (Lawyers Weekly USA), Fishman Marketing has launched campaigns for over 200 law firms, associations, and other organizations and has worked with many of the world's largest firms and global networks.
FM campaigns have received the 3,500-member LMA's grand prize, the optional Best of Show award five of the ten times it has ever been presented, and one of Inc. magazine's ten Marketing Masters awards for "brilliant and successful" marketing campaigns. Recipient of a peer-selected LMA 1998 Lifetime Achievement Award, Ross was the first marketer inducted into the LMA's Hall of Fame. In 2007, a grateful client had the Governor commission Ross as a Kentucky Colonel, where he earned a Medal of Distinction for "assisting those who are most in need."
A Fellow of the College of Law Practice Management, "Col. Fishman" has written over 250 bylined articles, including five monthly columns, and has sat on the editorial board of five national magazines.
Ross has been quoted hundreds of times from the New Zealand Lawyer to National Public Radio's "All Things Considered." He keynoted a series of marketing programs at a 5-day conference in Bangkok to a group of 20 United Nations Asian government ministers and business leaders including, e.g. Fiji, Nepal, Mongolia, and Cambodia.
"Many people consider Ross to be the nation's foremost expert on law firm marketing." -Of Counsel magazine
Ross is the CEO of Fishman Marketing, Inc., helping law and professional-services firms in strategic marketing planning, branding, web sites, and advertising. Known for his "educational and entertaining" presentation style, he has conducted more than 300 firm retreats and training programs on six continents, from Tobago to Thailand -- including once presenting on three continents within 24 hours. Many of his most-popular marketing presentations have earned MCLE credit under the coveted "Ethics" category.
Ross was a commercial litigator from 1985-90 before moving to 500-attorney Winston & Strawn to practice marketing full-time. He later became Marketing Partner of Ungaretti & Harris where they launched the profession's first Written Service Guarantee.
Called "the creative mind behind a host of law firm campaigns that have redefined the field" (San Jose Business Journal), and "one of the country's leading experts on law firm marketing" (Lawyers Weekly USA), Fishman Marketing has launched campaigns for over 200 law firms, associations, and other organizations and has worked with many of the world's largest firms and global networks.
FM campaigns have received the 3,500-member LMA's grand prize, the optional Best of Show award five of the ten times it has ever been presented, and one of Inc. magazine's ten Marketing Masters awards for "brilliant and successful" marketing campaigns. Recipient of a peer-selected LMA 1998 Lifetime Achievement Award, Ross was the first marketer inducted into the LMA's Hall of Fame. In 2007, a grateful client had the Governor commission Ross as a Kentucky Colonel, where he earned a Medal of Distinction for "assisting those who are most in need."
A Fellow of the College of Law Practice Management, "Col. Fishman" has written over 250 bylined articles, including five monthly columns, and has sat on the editorial board of five national magazines.
Ross has been quoted hundreds of times from the New Zealand Lawyer to National Public Radio's "All Things Considered." He keynoted a series of marketing programs at a 5-day conference in Bangkok to a group of 20 United Nations Asian government ministers and business leaders including, e.g. Fiji, Nepal, Mongolia, and Cambodia.
The Ultimate Law Firm Associate's Marketing Program
Designed for younger lawyers, accountants, or other professionals 22-35 years old.
Attendees will learn:
1. The decade-long arc of associate-marketing development
2. What marketing activities associates should undertake at each stage of their career
Focused Marketing - the Shortest Path to Market Dominance
This program is perfect for:
- Lawyers and/or accountants who are interested in learning the fastest route to client-development success.
- The number one thing clients are buying today, and how to offer it to...
Expanding Your Strategic Driver Practices: How One Firm Nailed Strategy & Online Marketing
- Lawyers, accountants, and/or firm leaders looking to increase their marketing success
- Identify the best practice or industry group to target,
- Write a marketing plan to execute the plan,
- Persuade the firm's lawyers to work together,
- Use internet marketing tools to help...
Killer Marketing. Build and Own an Industry, Practice Group or Niche Market
The audience will leave with:
- The numberone thing clients are buying today, and how to offer it to them
- The top ten...
The hottest trends in websites and digital marketing.
- Any lawyer, accountant, marketer, or other professional looking to cut through the hype and get to the cold, hard facts.
- Finally, some decent information about how all the pieces fit...
Developing a Killer Law (Accounting, or Professional Services) Firm Brand and Strategy
Format: 60-90 minute keynote or training session. This program may qualify for MCLE Practice Development or Ethics credits!
This program is perfect for:
- Any lawyer, accountant, marketer, or other professional looking to stand out in a crowded marketplace. Works for professionals, practices, or firms.
The audience will leave with:
- An understanding of...
