David Fields
For your next meeting…
FLIP!
The 11 Principles You Can Use to Turn
Your Toughest Problems into Winning Solutions
Imagine if you had booked Jim Collins before he published “Good to Great.” McGraw Hill is looking at a Fall, 2009 release of Flip! and you can get a sneak preview before it hits the shelves.
Ask your attendees if they could snap their fingers and have one magical power what it would be and they will all tell you the same thing: possess the ability to flip vexing problems into profitable solutions.
In his FLIP! presentation, David Fields inspires your audience with startling findings from his two-year breakthrough study of America CEOs. Based on hundreds of hours of exclusive interviews with over 75 of America’s smartest CEOs and Presidents, David turns conventional wisdom on its head by offering listeners surprising, often counterintuitive, solutions to the most common problems they face.
"A great presentation… truly novel approach to these ideas. Super communication.” Division President, General Electric
Your audience will get insider access to eye-popping, never-before-published case studies that show them how some of America’s brightest executives solve the problems that tie most of us in knots.
David Fields should know. Named one of Ad Age magazine’s “Marketing Top 100,” Fields is the business advisor top CEOs turn to for counsel on how to accelerate growth through innovative problem-solving. Companies like Kodak, International Paper, Whirlpool, Valvoline, Warner Home Video, Lexmark, and Domino’s Pizza all rely on Fields’s award-winning strategic insight.
"We invited four keynote speakers and you were rated far and away the best. Even people who missed the speech were buzzing about it later in the halls.” CEO, International Association of Commercial Contract Managers
Your audience will walk away with concrete ideas for flipping their business challenges into winning solutions. For instance, depending on their specific needs, they could learn:
- The 6 power strategies smart CEOs use to sustain success in down markets
- What the data reveal is the single most important trait to look for when hiring sales people (hint: it’s not communication skills)
- How “Options Theory” flips sagging markets into soaring success
- Why, contrary to popular belief, the last people a company should have write their sales presentations is their own salespeople
- The 7 synergies that create team cohesion
- How searching for all-star employees is futile and ineffective
- Why obsessing over eliminating waste is a waste of time
“The experience transcended my high level of expectations.” CEO, Management Recruiters International
Chock-full of original, captivating examples from some of America’s most accomplished CEOs and Presidents, FLIP! will give C-Suite executives, managers, salespersons, and entrepreneurs the one thing every business leader is looking for: the ability to FLIP! serious problems into winning solutions.
“This is probably the best presentation I’ve ever seen.” Dir. Marketing Insights, Ross Products
DAVID A FIELDS
Named one of Ad Age magazine’s “Marketing Top 100,” David A. Fields directs the Ascendant Consortium, a group of elite, independent business consultancies whose clients span most of the Fortune 500. He is also the managing director of one of the 15 member companies in the consortium: Ascendant Consulting, LLC, which specializes in designing and implementing corporate growth strategies.
Prior to co-founding Ascendant Consulting in 2005, David spent close to 20 years in a variety of sales and marketing leadership roles, including nine years in Brand Management, Sales and Market Research at GlaxoSmithKline (GSK). There he led GI and Oral Care franchises, pioneered their Trade Marketing efforts, led retail Sales efforts in both the Eastern and Western parts of the U.S., and developed cutting-edge analytical tools for understanding how and why customers buy.
A frequent contributor to national business media, David’s commentary and strategic insights have appeared in USA Today, CNN Money, Investor’s Business Daily, Philadelphia Inquirer, Advertising Age, BusinessWeek, SmartMoney, Dallas Morning News, Hartford Courant, and numerous others.
David Fields holds an M.S. in Industrial Administration from Carnegie Mellon's Tepper School of Business and B.S. in Management, also from Carnegie Mellon University.
CUSTOMIZATION
The FLIP! presentation can be customized to your needs by focusing on any of the 11 most common challenges businesses face. The answer to every challenge is demonstrated with lively, engaging, real-life examples shared with David Fields directly by the CEOs that made them happen.
For your next meeting…
FLIP!
The 11 Principles You Can Use to Turn
Your Toughest Problems into Winning Solutions
Imagine if you had booked Jim Collins before he published “Good to Great.” McGraw Hill is looking at a Fall, 2009 release of Flip! and you can get a sneak preview before it hits the shelves.
Ask your attendees if they could snap their fingers and have one magical power what it would be and they will all tell you the same thing: possess the ability to flip vexing problems into profitable solutions.
In his FLIP! presentation, David Fields inspires your audience with startling findings from his two-year breakthrough study of America CEOs. Based on hundreds of hours of exclusive interviews with over 75 of America’s smartest CEOs and Presidents, David turns conventional wisdom on its head by offering listeners surprising, often counterintuitive, solutions to the most common problems they face.
"A great presentation… truly novel approach to these ideas. Super communication.” Division President, General Electric
Your audience will get insider access to eye-popping, never-before-published case studies that show them how some of America’s brightest executives solve the problems that tie most of us in knots.
David Fields should know. Named one of Ad Age magazine’s “Marketing Top 100,” Fields is the business advisor top CEOs turn to for counsel on how to accelerate growth through innovative problem-solving. Companies like Kodak, International Paper, Whirlpool, Valvoline, Warner Home Video, Lexmark, and Domino’s Pizza all rely on Fields’s award-winning strategic insight.
"We invited four keynote speakers and you were rated far and away the best. Even people who missed the speech were buzzing about it later in the halls.” CEO, International Association of Commercial Contract Managers
Your audience will walk away with concrete ideas for flipping their business challenges into winning solutions. For instance, depending on their specific needs, they could learn:
- The 6 power strategies smart CEOs use to sustain success in down markets
- What the data reveal is the single most important trait to look for when hiring sales people (hint: it’s not communication skills)
- How “Options Theory” flips sagging markets into soaring success
- Why, contrary to popular belief, the last people a company should have write their sales presentations is their own salespeople
- The 7 synergies that create team cohesion
- How searching for all-star employees is futile and ineffective
- Why obsessing over eliminating waste is a waste of time
“The experience transcended my high level of expectations.” CEO, Management Recruiters International
Chock-full of original, captivating examples from some of America’s most accomplished CEOs and Presidents, FLIP! will give C-Suite executives, managers, salespersons, and entrepreneurs the one thing every business leader is looking for: the ability to FLIP! serious problems into winning solutions.
“This is probably the best presentation I’ve ever seen.” Dir. Marketing Insights, Ross Products
DAVID A FIELDS
Named one of Ad Age magazine’s “Marketing Top 100,” David A. Fields directs the Ascendant Consortium, a group of elite, independent business consultancies whose clients span most of the Fortune 500. He is also the managing director of one of the 15 member companies in the consortium: Ascendant Consulting, LLC, which specializes in designing and implementing corporate growth strategies.
Prior to co-founding Ascendant Consulting in 2005, David spent close to 20 years in a variety of sales and marketing leadership roles, including nine years in Brand Management, Sales and Market Research at GlaxoSmithKline (GSK). There he led GI and Oral Care franchises, pioneered their Trade Marketing efforts, led retail Sales efforts in both the Eastern and Western parts of the U.S., and developed cutting-edge analytical tools for understanding how and why customers buy.
A frequent contributor to national business media, David’s commentary and strategic insights have appeared in USA Today, CNN Money, Investor’s Business Daily, Philadelphia Inquirer, Advertising Age, BusinessWeek, SmartMoney, Dallas Morning News, Hartford Courant, and numerous others.
David Fields holds an M.S. in Industrial Administration from Carnegie Mellon's Tepper School of Business and B.S. in Management, also from Carnegie Mellon University.
CUSTOMIZATION
The FLIP! presentation can be customized to your needs by focusing on any of the 11 most common challenges businesses face. The answer to every challenge is demonstrated with lively, engaging, real-life examples shared with David Fields directly by the CEOs that made them happen.
