Ted Matthews
Ted Matthews
Brand Coach, Founding Partner - Instinct Brand Equity Coaches
Ted Matthews, Canada's original Brand Coach, is lead author of Brand: It Ain't the Logo*. With passion, irreverence and colorful stories drawn from his 37-year career, Ted vividly illustrates that North American business leaders - if they want their Brands to flourish - must acknowledge that A Brand is what people think of youTM. Released in October 2007, the book has been met with acclaim from business leaders, the media and academia alike. It is available on Amazon.com and Books for Business.
Ted brings a unique style, evangelical passion and unprecedented knowledge and insight to each of his engagements. He pushes his clients to understand that a Brand is not the logo, the website or the advertising. His over three decades of experience and an unbiased, no-nonsense approach helps time-starved leaders become CBOs - Chief Brand Officers - as they must in order to ensure that the Brand is lived at every touchpoint.
Ted has been an integral force behind the Brand-building efforts of companies such as, among many others, MDS Corporate, Honda, Steelcase, Toshiba, Strata Health, Oxford Properties, Pickseed, Investment Planning Counsel, adidas, Benjamin Moore, ornge, Steam Whistle Brewing, Kinross Gold, Purolator, Canadian Tire and The Richard Ivey School of Business.
For his pearls of wisdom and famously entertaining style, Ted is a sought-after speaker for some of Canada's most prominent corporations (including Purolator and Canadian Tire), the highest levels of government (including the Privy Council Office), professional fora (including KPMG Enterprise) and elite business schools (including the Richard Ivey School of Business and the Schulich School of Business).
Helping lay the groundwork for future Branding excellence, he lends his time to coaching young entrepreneurs, and together with sitting on the board of Street Kids International, serves as Brand Coach for that non-profit organization.
Many media channels are frequented by Ted and his thinking, including the Business News Network, Marketing magazine, the National Post, 680 News and Canadian Business Online. He is the driving force behind instincts, the monthly newsletter of Instinct Brand Equity Coaches.
Ted Matthews lives between an island cottage in Muskoka and a desert home near Phoenix, Arizona. In his spare time, he enjoys making sawdust.
Ted Matthews
Brand Coach, Founding Partner - Instinct Brand Equity Coaches
Ted Matthews, Canada's original Brand Coach, is lead author of Brand: It Ain't the Logo*. With passion, irreverence and colorful stories drawn from his 37-year career, Ted vividly illustrates that North American business leaders - if they want their Brands to flourish - must acknowledge that A Brand is what people think of youTM. Released in October 2007, the book has been met with acclaim from business leaders, the media and academia alike. It is available on Amazon.com and Books for Business.
Ted brings a unique style, evangelical passion and unprecedented knowledge and insight to each of his engagements. He pushes his clients to understand that a Brand is not the logo, the website or the advertising. His over three decades of experience and an unbiased, no-nonsense approach helps time-starved leaders become CBOs - Chief Brand Officers - as they must in order to ensure that the Brand is lived at every touchpoint.
Ted has been an integral force behind the Brand-building efforts of companies such as, among many others, MDS Corporate, Honda, Steelcase, Toshiba, Strata Health, Oxford Properties, Pickseed, Investment Planning Counsel, adidas, Benjamin Moore, ornge, Steam Whistle Brewing, Kinross Gold, Purolator, Canadian Tire and The Richard Ivey School of Business.
For his pearls of wisdom and famously entertaining style, Ted is a sought-after speaker for some of Canada's most prominent corporations (including Purolator and Canadian Tire), the highest levels of government (including the Privy Council Office), professional fora (including KPMG Enterprise) and elite business schools (including the Richard Ivey School of Business and the Schulich School of Business).
Helping lay the groundwork for future Branding excellence, he lends his time to coaching young entrepreneurs, and together with sitting on the board of Street Kids International, serves as Brand Coach for that non-profit organization.
Many media channels are frequented by Ted and his thinking, including the Business News Network, Marketing magazine, the National Post, 680 News and Canadian Business Online. He is the driving force behind instincts, the monthly newsletter of Instinct Brand Equity Coaches.
Ted Matthews lives between an island cottage in Muskoka and a desert home near Phoenix, Arizona. In his spare time, he enjoys making sawdust.
