Chris Houchens
Chris Houchens is the author of "Brand Zeitgeist" and a respected authority offering a unique, sometimes funny, and common sense look at the place where marketing, media, and life collide.
Chris Houchens combines expertise in current trends with years of real-world experience in media and marketing to assist the organizations that trust him with their marketing strategy. Chris' work, writings, and speaking presentations have cast him as a digital maven who functions as a bridge between traditional marketing and new media.
Chris Houchens is a dynamic professional speaker who has provided keynotes & seminars for businesses and organizations worldwide at conventions, trade shows, company retreats & business meetings. Chris' presentations are customized to your group and can be presented in many forms including keynote, workshop, breakout session, half or full day seminars. His talks are centered on many aspects of marketing, advertising, branding, new media, sales leadership, and customer service.
Chris' signature business book is Brand Zeitgeist, which is a primer of the fundamentals of branding and offers lessons on how organizations can use the fundamentals of human nature to develop a brand strategy. Chris is a prolific author whose books have dealt with topics such as advertising, blogging, and healthcare marketing. He's even written a book about vegetable gardening!
Chris has been blogging since 2005 where he takes a unique, sometimes funny, and common sense look at the place where marketing, media, and life collide.
Meeting planners love Chris: "...The information contained in your presentation was the most "usable" information our franchisees received this year! Most importantly, your presentation was not a sales pitch-it was practical, excellent information delivered in an entertaining, informative way. Time after time, our post convention survey forms listed you as one of the biggest highlights of the week." --L. Woeller, Director of Franchising
Chris Houchens combines expertise in current trends with years of real-world experience in media and marketing to assist the organizations that trust him with their marketing strategy. Chris' work, writings, and speaking presentations have cast him as a digital maven who functions as a bridge between traditional marketing and new media.
Chris Houchens is a dynamic professional speaker who has provided keynotes & seminars for businesses and organizations worldwide at conventions, trade shows, company retreats & business meetings. Chris' presentations are customized to your group and can be presented in many forms including keynote, workshop, breakout session, half or full day seminars. His talks are centered on many aspects of marketing, advertising, branding, new media, sales leadership, and customer service.
Chris' signature business book is Brand Zeitgeist, which is a primer of the fundamentals of branding and offers lessons on how organizations can use the fundamentals of human nature to develop a brand strategy. Chris is a prolific author whose books have dealt with topics such as advertising, blogging, and healthcare marketing. He's even written a book about vegetable gardening!
Chris has been blogging since 2005 where he takes a unique, sometimes funny, and common sense look at the place where marketing, media, and life collide.
Meeting planners love Chris: "...The information contained in your presentation was the most "usable" information our franchisees received this year! Most importantly, your presentation was not a sales pitch-it was practical, excellent information delivered in an entertaining, informative way. Time after time, our post convention survey forms listed you as one of the biggest highlights of the week." --L. Woeller, Director of Franchising
Top-of-Mind Branding
Unfortunately, the concept of 'branding' has been diluted into meaningless business jargon. However, your brand is your organization's most important asset. Every business that has customers has a brand, but not all brands are managed. A correctly developed and managed brand strategy yields long term marketing ROI. This session focuses on the importance of developing and maintaining a brand for marketing supremacy. Key takeaways from this presentation include:
- What a brand is...
Fundamentals of Marketing a Non-Profit Organization
Non-profit organizations are focused on helping the communities they serve. However, to effectively serve that community, there is a need to find donors, raise awareness, and find users for the organization's mission. The challenge for most non-profits is trying to achieve multiple goals with these multiple audiences. In addition, the marketing message must stand out using limited resources in a cluttered and noisy marketplace. This session addresses the unique marketing opportunities and...
Shoestring Marketing
This seminar provides inspiration and actionable methods for marketing any organization within a budget. Participants will learn how to get the most "bang for their buck" and how to maximize the effectiveness and efficiency of any size marketing budget. The key takeaway from this session will be not to solely focus on what's cheapest, but what provides the greatest overall return on investment.
- How should you develop a marketing budget?
- What are the most cost...
Customer Service starts at the top
In order to make customer service a top priority on the front lines with customers, it has to be a top priority for management. Employees can only provide the level of customer service that they've been enabled to do by their superiors. The success of all your marketing efforts hangs in the moments of interaction between your business and the customer. Tactics for managing that relationship and enhancing it for your benefit are discussed. This keynote is designed to help management see the...
How to develop a marketing plan
Despite the fact that a marketing plan can save budget while broadening reach, many organizations do not have a written plan in place. During this session, Chris will lead both fresh start-ups and established organizations through the seven essential steps of creating an effective, strategic marketing plan. Attendees will learn how having a marketing plan can help an organization's marketing effectiveness. Participants will gain understanding in doing preliminary market research,...
Navigating generational boundaries for maximum business effect
All people in today's society can be divided into five distinct generational segments. Each of these generations has a unique worldview that influences nearly every portion of their lives including purchasing behavior, media consumption, life perspective, and values. By understanding how each of these generations think, you can tailor your sales and marketing plan for maximum appeal. You can also use this knowledge internally for better management, motivation, and recruitment of your...
Developing an internet marketing strategy
The constant evolution of online technology means that your internet marketing needs to keep up with the changes. Just having a website is no longer sufficient when competing for customers online (and offline). This session will focus on what a holistic online marketing strategy needs to look like right now and what it will need to do in the future. The presentation will address the present and future trends in online marketing and will highlight several real world business social media...
