Drew McLellan
Drew McLellan gets branding and marketing and he desperately wants you to get it too.
So he tells stories, asks questions, and milks sacred cows. All to help clients discover their brand so they can create authentic love affairs with their customers.
Drew has not only survived 20 years in the advertising and marketing arena, he’s thrived in it. After working for several other agencies, including Young and Rubicam’s CMF&Z, Drew created McLellan Marketing Group in 1995.
Considered a national branding expert, Drew is a highly sought after speaker and has given about a zillion presentations at national conferences, key note addresses, training for his peers in the profession, college students and even his daughter’s eighth grade class.
Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, University of Central Florida, SkiDoo and a wide array of others.
When he’s not out preaching the good word of marketing & branding at work and on his blog Drew’s Marketing Minute, Drew spends time with his family and pondering why the Dodgers can’t seem to get back to the World Series.
Drew has a Master’s Degree from the University of Minnesota but alas, he cannot remember their fight song.
(Each presentation can be scaled from a 20 minute “sampler” to an all day workshop)
Your brand is not your logo
Stop letting the tail wag the dog! Your brand is not your logo or your tagline.
Those are important tools but they’re not your brand!
A brand is the most powerful marketing tool any business can harness. If they know how. In plain language – it’s why a potential client or employee would choose you over your competitor. What makes you stand out from the rest? What’s it like to do business with you?
Ready to discover what branding is not, what it is and why it matters to you? Come spend some time with Drew and you’ll be well on your way.
Marketing mistakes you can’t afford to make
You are wasting your marketing dollars. Guaranteed.
Most organizations make at least one fundamental marketing mistake that costs their company customers, employees and money.
In today’s economy, businesses can’t afford a misstep. Every marketing dollar needs to be on target and effective. Unfortunately, most businesses make some very basic mistakes that undermine everything else they do. Drew McLellan, a 20 year marketing veteran has identified those mistakes and has solutions you can implement immediately to avoid them.
Want to maximize your marketing? Let Drew get you on the right course.
Age of Conversation
When you hear words like blog, Facebook, social media and online reputation, do your eyes glaze over?
Better wake up – this stuff isn’t for teenagers and it is going to change the way you communicate, whether you want it to or not.
There’s good and bad news when it comes to social media. The bad news is, the train is already leaving the station. Your consumers and competitors are already there, using these new tools. The good news is that it’s not too late. You can quickly learn how to use these very cost effective, customer friendly tactics to your advantage.
Don’t let this new opportunity pass you by. Let Drew introduce you to the Age of Conversation.
How to have a love affair with your customers
Remember how you couldn’t stop talking about that new boyfriend or girlfriend? Imagine if your customers felt that same way about you!
Creating this kind of a relationship doesn’t happen by accident.
There are several key steps to creating a love affair with your customers. Miss one and you might experience the pain of a break up! But when you woo the right person (or company) in the right way, you can create a loyalty that your competition won’t be able to touch. No matter how much they lower their prices.
Want a long-term love affair with your customers? Let Drew show you the plan for making that happen.
Drew McLellan gets branding and marketing and he desperately wants you to get it too.
So he tells stories, asks questions, and milks sacred cows. All to help clients discover their brand so they can create authentic love affairs with their customers.
Drew has not only survived 20 years in the advertising and marketing arena, he’s thrived in it. After working for several other agencies, including Young and Rubicam’s CMF&Z, Drew created McLellan Marketing Group in 1995.
Considered a national branding expert, Drew is a highly sought after speaker and has given about a zillion presentations at national conferences, key note addresses, training for his peers in the profession, college students and even his daughter’s eighth grade class.
Over the years, Drew has lent his expertise to clients like Nabisco, IAMS pet foods, Kraft Foods, Meredith Publishing, John Deere, Iowa Health System, Make-A-Wish, University of Central Florida, SkiDoo and a wide array of others.
When he’s not out preaching the good word of marketing & branding at work and on his blog Drew’s Marketing Minute, Drew spends time with his family and pondering why the Dodgers can’t seem to get back to the World Series.
Drew has a Master’s Degree from the University of Minnesota but alas, he cannot remember their fight song.
(Each presentation can be scaled from a 20 minute “sampler” to an all day workshop)
Your brand is not your logo
Stop letting the tail wag the dog! Your brand is not your logo or your tagline.
Those are important tools but they’re not your brand!
A brand is the most powerful marketing tool any business can harness. If they know how. In plain language – it’s why a potential client or employee would choose you over your competitor. What makes you stand out from the rest? What’s it like to do business with you?
Ready to discover what branding is not, what it is and why it matters to you? Come spend some time with Drew and you’ll be well on your way.
Marketing mistakes you can’t afford to make
You are wasting your marketing dollars. Guaranteed.
Most organizations make at least one fundamental marketing mistake that costs their company customers, employees and money.
In today’s economy, businesses can’t afford a misstep. Every marketing dollar needs to be on target and effective. Unfortunately, most businesses make some very basic mistakes that undermine everything else they do. Drew McLellan, a 20 year marketing veteran has identified those mistakes and has solutions you can implement immediately to avoid them.
Want to maximize your marketing? Let Drew get you on the right course.
Age of Conversation
When you hear words like blog, Facebook, social media and online reputation, do your eyes glaze over?
Better wake up – this stuff isn’t for teenagers and it is going to change the way you communicate, whether you want it to or not.
There’s good and bad news when it comes to social media. The bad news is, the train is already leaving the station. Your consumers and competitors are already there, using these new tools. The good news is that it’s not too late. You can quickly learn how to use these very cost effective, customer friendly tactics to your advantage.
Don’t let this new opportunity pass you by. Let Drew introduce you to the Age of Conversation.
How to have a love affair with your customers
Remember how you couldn’t stop talking about that new boyfriend or girlfriend? Imagine if your customers felt that same way about you!
Creating this kind of a relationship doesn’t happen by accident.
There are several key steps to creating a love affair with your customers. Miss one and you might experience the pain of a break up! But when you woo the right person (or company) in the right way, you can create a loyalty that your competition won’t be able to touch. No matter how much they lower their prices.
Want a long-term love affair with your customers? Let Drew show you the plan for making that happen.
