Jacquelyn Ottman
Since founding J. Ottman Consulting, Inc. in 1989, Jacquelyn Ottman and her colleagues have helped over 60 Fortune 500 businesses, the Energy Star® label and other organizations learn how to seize opportunities by pro-actively addressing consumers’ environmental concerns. With unmatched experience in the field of green marketing, Ottman has helped clients develop concepts for exciting new products as well as strategies for reaching green consumers with credibility and impact.
Jacquelyn’s book, Green Marketing: Opportunity for Innovation is called “the definitive text on the subject” by the American Marketing Association. It has been translated into six languages, and was one of the top business books of the year. She’s a sought-after speaker at conferences in North America, South America, Europe and Asia and at corporate forums run by IBM, 3M, Philips Electronics and GE, to name a few.
The principal organizer and driving spirit behind the Design:Green eco-design educational initiative, she sits on the Advisory Boards of the Centre for Sustainable Design (UK), the Center for Small Business and the Environment, and the NYC chapter of O2, of which she is a past co-chairman.
For seven years, she chaired the jury of the American Marketing Association’s Special Edison Awards for Environmental Achievement.
A graduate of Smith College, she attended NYU Graduate School of Business Administration. She also holds an advanced certification from the Creative Education Foundation in facilitating the Osborn-Parnes Creative Problem Solving Process.
MOST REQUESTED TOPICS:
Sustainability
Pathway to Innovation, Growth and Brand equity
Discover the “Triple Bottom Line” of sustainable development and take away five strategies for turning its risks into genuine business opportunities. Illustrated by case examples of leading edge consumer and business-to-business successes.
Green Marketing 101
Lessons from the Green Graveyard
Learn Ottman’s “Rules of Green Marketing,” green consumer demographics, and strategies essential to good green marketing. Illustrated with examples of runaway successes contrasted with products from Ottman’s memorable “Green Graveyard.”
20 Years of Green Marketing
A Look Back—and Forward
This enlightening talk takes listeners on a 20-year journey through green marketing time and then challenges them to ask “Where do we need to go?” in order to communicate green benefits to consumers with absolute authenticity.
Design:Green—A Fresh Approach to Better Business and Design
These groundbreaking workshops developed under an EPA Innovation Grant and endorsed by the Industrial Designers Society of America, the American Society of Interior Designers, and the American Institute of Architects, use in-market successes to demonstrate to designers, marketers, and new product developers how a proactive approach to “eco-design” can be a lever for innovation, sustainable profits and competitive advantage.
Since founding J. Ottman Consulting, Inc. in 1989, Jacquelyn Ottman and her colleagues have helped over 60 Fortune 500 businesses, the Energy Star® label and other organizations learn how to seize opportunities by pro-actively addressing consumers’ environmental concerns. With unmatched experience in the field of green marketing, Ottman has helped clients develop concepts for exciting new products as well as strategies for reaching green consumers with credibility and impact.
Jacquelyn’s book, Green Marketing: Opportunity for Innovation is called “the definitive text on the subject” by the American Marketing Association. It has been translated into six languages, and was one of the top business books of the year. She’s a sought-after speaker at conferences in North America, South America, Europe and Asia and at corporate forums run by IBM, 3M, Philips Electronics and GE, to name a few.
The principal organizer and driving spirit behind the Design:Green eco-design educational initiative, she sits on the Advisory Boards of the Centre for Sustainable Design (UK), the Center for Small Business and the Environment, and the NYC chapter of O2, of which she is a past co-chairman.
For seven years, she chaired the jury of the American Marketing Association’s Special Edison Awards for Environmental Achievement.
A graduate of Smith College, she attended NYU Graduate School of Business Administration. She also holds an advanced certification from the Creative Education Foundation in facilitating the Osborn-Parnes Creative Problem Solving Process.
MOST REQUESTED TOPICS:
Sustainability
Pathway to Innovation, Growth and Brand equity
Discover the “Triple Bottom Line” of sustainable development and take away five strategies for turning its risks into genuine business opportunities. Illustrated by case examples of leading edge consumer and business-to-business successes.
Green Marketing 101
Lessons from the Green Graveyard
Learn Ottman’s “Rules of Green Marketing,” green consumer demographics, and strategies essential to good green marketing. Illustrated with examples of runaway successes contrasted with products from Ottman’s memorable “Green Graveyard.”
20 Years of Green Marketing
A Look Back—and Forward
This enlightening talk takes listeners on a 20-year journey through green marketing time and then challenges them to ask “Where do we need to go?” in order to communicate green benefits to consumers with absolute authenticity.
Design:Green—A Fresh Approach to Better Business and Design
These groundbreaking workshops developed under an EPA Innovation Grant and endorsed by the Industrial Designers Society of America, the American Society of Interior Designers, and the American Institute of Architects, use in-market successes to demonstrate to designers, marketers, and new product developers how a proactive approach to “eco-design” can be a lever for innovation, sustainable profits and competitive advantage.
